online licensing strategies: the path to digital revenue
DESCRIPTION
Panelists address how the agile content produced by an XML workflow enables revenue growth through more effective digital marketing, content licensing, and multi-format publishing. (Bill O’Brien, Copyright Clearance Center)TRANSCRIPT
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StartwithXML
Online licensing strategies: the path to digitalrevenue
January 13th, 2009
Presented By Bill O’Brien of CCC
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More than a …
Content agility (XML) + digitallicensing = significant revenue
or a drop in the bucket?
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Bill O’Brien, Senior Consultant,Rightslink®
► Began “chunking” content in the 1980s
► Pioneered custom course pack applications
► Developed database-driven custom publishingand POD solutions
► Now, creates online licensing solutions
a lot of small transactions
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30 years oflicensing content
$1 billion inrevenue
9,000 publisherclients (45Rightslink)
CCC
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A view from CCC
► How is content being used?
► What content is being licensed and how?
► The XML connection
► Bottom line results
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How Content is Being Used
► Commercial reprints
► Electronic reusedwarfing photocopyreuse
► Republication (esp.publisher to publisher)
► Post on a blog
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What Content is being licensed
► Title level
► Full article
► Chapters
► Images, Photos
► Video clips
From … STM, Trade, B to B, Newspaper, … publishers
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Why XML makes a difference
► Micro chunking equals micro commerce
► Travelling meta data
► Sub-chapter level licensing/sales
► Images, videos, podcasts, audio
► Content bundling
This is about new transactions
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XML enables flexible licensing
► PDF Proofs in real-time
► Accelerates the Proofing &Ordering Process
► Allows for Greater Automation &Better Customer Experience
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Online licensingeliminatesmanual reprint& permissions
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XML is a Win-Win for Publishers andCustomers alike
► Publishers Expand efficiencies in sales, order and fulfillment chain Offer customers a smooth online experience Gain valuable insight into their customers’ media usage
► Customers Obtain rights to content quickly and within their workflow Have a direct link to the content owner Place orders at their convenience 24x7 Eliminate confusion around authorized usage
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Rightslink Success Stories
► permission and commercial reprintrevenue grew by 17% in just 6 months. 6Figure Increase
► A specialty publisher has tripled and expects toquadruple commercial reprintrevenue (Again, 6 Figure RevenueGrowth)
► A large global publisher was able to right size aninternational rights and permissions organization
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Today’s leaders
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Think outside the .doc!
► Thank you!