online marketing
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Online Marketing Product BookletTRANSCRIPT
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OnlineMarketingF o r R e a l E s t a t e P r o f e s s i o n a l s
Members of Onthehouse Holdings Ltd.
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The Power of OneWith almost half of all real estate agencies in Australia as clients, the aggregation of these four businesses into one dynamic entity means that our clients can now leverage the advantages that this brings, including access to and usage of a range of products that provide functionality to cover all aspects of running a modern real estate offi ce.
As a client, this means you no longer need to subscribe to multiple service providers and will benefi t from an increased product range with increasing levels of integration and a single point of contact.
At Onthehouse Solutions, we are committed to providing the best source of information, resources and cutting edge solutions for real estate agents, consumers and complementary industries.
As a “one stop shop”, Onthehouse Solutions enables you to:
• Save Time• Save Money
OnlineAgent LiveAgent Inspections AGENT
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Property Management
Sales Management
Web Solutions Marketing Administration
OnlineAgent CustomPRO
LiveAgent Inspections
MOBILEAGENT Property
Corporate
DATA TOOLS
onthehouse
MOBILEWEBSITE
MOBILEAGENT
DATA TOOLS
onthehouse DATA TOOLS
onthehouseDATA TOOLS
onthehouse
The Benefi ts of Onthehouse Solutions
A typical real estate offi ce has fi ve main business functions: Property Management, Sales Management, Web Solutions, Marketing and Administration.
One stop shop
Back offi ce, trust, CRM and web solutions
Enhanced content and reporting
Caters for small offi ces to large group chains
Mobile solutions
Centralised, specialist support team
Further technical consulting services (when needed)
TIME MONEY
Holiday
Management
Commercial
Management
SMS MANAGER
Free Listings
Claim Your
Sold
Local Area
Experts
Property Profi le
Reports
Comparative
Market Analysis
Market Watch
Reports
Seamless
Implementation
of Services
Other Technical
Consulting Services
Specialist Support
Services Team
Online
Training
1 on 1 +
Classroom
Training
Business Partner
Network
Benefi ts includeBenefi ts include
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At onthehouse.com.au, listing properties for sale and for rent is just the beginning.
onthehouse.com.au creates new opportunities for agents to reach out to consumers through our comprehensive range of property reports, information and tools targeted at the general public researching property. This includes people not just looking to rent, buy and sell, but even those just looking at, researching and generally interested in property.
By making use of our exclusive agent tools, specifi cally built for property professionals, real estate agents can start new discussions with a new breed of highly engaged Australian consumers.
Claim Your Sold Local Area ReportsLocal Area Experts Guesstimates
CLAIM YOUR SOLDCLAIM YOUR SOLD
CLAIM
YOUR SOLD
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The Reach of onthehouse.com.auBy utilising the tools and resources available, agents can benefi t from the rapidly growing consumer reach of onthehouse.com.au
Information as of February 2012. Unique browsers per month are for the Consumer Online Division (excluding agent sites). Traffi c source: Google Analytics
Unique browsers per month
Information available on over
Australian properties
Reports generated per month
Traffi c growth in past 12 months
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Become a
Local Area ExpertAt onthehouse.com.au, we acknowledge that agents understand real estate conditions in their area better than anyone. As a result, we encourage agents to promote themselves as the local area property expert in their regions and assist those Australians wanting more information on property conditions.
Consumers are encouraged to engage their local area expert to discuss properties and real estate in their local area. Local area expert sponsorship is a great way to promote yourself and your agency in your local area.
Local Area Expert sponsorships are currently available to registered real estate agents. There are a limited number of sponsorship positions available per suburb, so register now at onthehouse.com.au/join or contact [email protected], to avoid missing out.
Become a Local Area Expert TODAY!
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One of the most popular consumer features of onthehouse.com.au is our sold property reports.
As the selling agent, at onthehouse.com.au we want you to claim your past sales in these reports, and promote your successes.
With hundreds of thousands of people already searching sold data via onthehouse.com.au, this is a chance to promote your brand, your agency and your profi le as the successful selling agent.
CLAIM YOUR SOLDCLAIM YOUR SOLD
CLAIM
YOUR SOLD
Simply login to onthehouse.com.au/join and start claiming your sale successes now.
CLAIM YOUR
TODAY!
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Australian consumers today are demanding more relevant information regarding property. At onthehouse.com.au, we recognise this trend and have developed a variety of reports for agents to brand and distribute as their own – in most instances free.
Impress your clients with your wealth of local real estate knowledge by distributing detailed Local Area Reports that include:
Median pricing on postcodes or suburbs
Editorial
Your Brand and Contact Details
Your choice of different layouts and colour schemes
Choice of recent, relevant news articles
Your current listings
Local Area Reports
Successful agents already use these reports via:
Please note: Local Area Reports are not yet available in Tasmania.
eMails
Letterbox Drops
Prospecting Kits
Offi ce collateral
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Reporting Tools
As well as the Local Area Reports, agents also have access to other beautifully presented and informative reports to provide customers.
Comparative Market Analysis Reports (CMAs)*
With no annual contracts, agents have the ability to create professional, agency branded CMAs using government sales data and agent notifi ed sales and listings. Use these professionally designed CMAs with your vendor prospects to demonstrate your local knowledge and research skills as part of the listing process.
*Currently available in QLD, NSW, ACT and NT
MarketWatch Reports
MarketWatch reports are snapshots of local areas or suburbs that detail properties which are for sale or rent, recently sold and rented, property values, median pricing and historical data for the locality.
Send via email or print these professional reports for your clients today.
Current Comparable Listings For Sale
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MELBOURNE
14 Backhousia CourtNorth LakesQLD 4509
Address
House
Property Type
577m2
Land Size
MELBOURNE
14 Backhousia CourtNorth LakesQLD 4509
House 577m2
4 2 2
Offers over
MELBOURNE
14 Backhousia CourtNorth LakesQLD 4509
House 577m2 28/04/2010
4 2 2
Offers over$459,000
MELBOURNE
14 Backhousia CourtNorth LakesQLD 4509
House 577m2 28/04/2010
4 2 2
Offers over$459,000
MELBOURNE
14 Backhousia CourtNorth LakesQLD 4509
House 577m2 28/04/2010
4 2 2
Offers over$459,000
Comparative Market Analysis Report
Property Details
ESTIMATED PRICE RANGE
COMMENTS
AGENT DETAILS
REPORT GENERATED BY: Glen Wilson
This market appraisal has been prepared and all information given has been based on a current market analysis for the property displayed above. Based on this, we believe this property to be estimated in the following range:$500,00 to $600,000
This market appraisal has been prepared and all information given has been based on a current market analysis for the property displayed above. Based on this, we believe this property to be estimated in the following range:$500,00 to $600,000
Janey Doe
(03) 9876 5432
Real Estate Agent Office
Agent :
Office Phone :
Office :
0412 345 678
Mobile :
Email :
MELBOURNE, 110 Smith Street
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Comparative MarketAnalysis Report
PROPERTY REPORT
110 Smith Street, MELBOURNE VIC 3000
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PropertyWatch Reports
PropertyWatch reports are snapshots of a property in a particular area. They detail current property information, comparable properties for sale and recently sold, local area experts, property guesstimate and historical data for the locality.
Agents can email or print these professional reports for clients.
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As part of our mission to create a set of comprehensive research tools for real estate in Australia, onthehouse.com.au provide Guesstimates (or value estimates) on more than 12 million Australian properties.
Your opinion on property values as a local real estate professional is not only likely to be more accurate than our guesstimate, but it is highly sought out by the general public.
Automated calculations can sometimes only go so far to providing a value estimate for a property. onthehouse.com.au allows real estate agents to provide their opinion or appraisal of a property as part of the Guesstimate section.
onthehouse.com.au’s Guesstimate is an automated and estimated value and is not manually adjusted. It is determined using a complex mathematical calculation taking into account as much detail as we know about the property as possible, including information about properties, which are considered similar.
So what is a Guesstimate?
GuesstimatesSubmit Your Opinion
Register your opinion at onthehouse.com.au/join
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An automated valuation may not take into account all the unique aspects about an individual property. The local knowledge of a property professional can be invaluable when appraising the value of a property. Property owners typically will seek the opinion of a real estate agent when they are considering the sale of their property.
Appraisals from a real estate agent will:
Give a more accurate picture of the properties value and contributing factors
Trigger a recalculation and re-evaluation of the Guesstimate once provided to onthehouse.com.au
Display your opinion as part of the Guesstimate panel on the Property Profi le Report.
Be Proactive!
Where the property is currently for sale on the market, the real estate agent may like to set market expectations for the value of this property
Why would agents want to provide their appraisal?
We profi le the agent’s opinion on the property so they can get their name out as a knowledgeable expert in the area.
If requested by the public, after supplying their opinion, the agent will be provided with the requestor’s details as a qualifi ed lead.
IncreasedProfi le
Lead Generation
Expert Opinion
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Sales Service
1300 131 [email protected]
Melbourne Level 11, 460 Bourke Sreet
Melbourne VIC 3000
BrisbaneLevel 9, 348 Edward Street
Brisbane QLD 4000
SydneyLevel 8, 1 Elizabeth Plaza
North Sydney NSW 2060
AucklandLevel 7, 203 Queen Street
Auckland, New Zealand 1010
Members of Onthehouse Holdings Ltd.
AUSV2JULY12