online marketing for real estate
DESCRIPTION
The slidedeck shares some interesting facts on how online marketing is gaining more traction in Real Estate Sector.TRANSCRIPT
Online Marketing for Real Estate Industry
Online Marketing for Real Estate Industry
EAP Venture
By:Sitash and ManikCo-founders, Jade Magnetwww.jademagnet.com
www.jademagnet.comCopyright 2010 – Jade Magnet
Creativity is at the very epicenter of the universe.
Jade Magnet is all about tapping creative talentacross the world using the crowdsourcing platform
www.jademagnet.comCopyright 2010 – Jade Magnet
Online Media Space & Real Estate Industry
• Selling homes is no more about buildings….It’s about People!• Digital & Online Media is the fastest, easiest and most cost
effective way to reach “people”• Some facts –
– 93% of Real Estate Companies use email– 90% use the internet to check online listings– 59% use it to access brokerage websites– 48% of a Realtor's business originated on the internet in 2008– 11% send newsletters regularly to their clients
Ad-ology's latest survey found that, across all demographics, online media had the most influence on the choice of real estate agent.
www.jademagnet.comCopyright 2010 – Jade Magnet
Online Media Space & Real Estate Industry
• Some interesting facts on Social Marketing– 76% of the companies surveyed agree that social media is dramatically
changing the way that companies communicate with potential and existing customers
– 48% of companies that were surveyed all plan on INCREASING budgets with regard to online marketing and social media.
– Online Marketing is taking away budget from “traditional forms of marketing”
• 22% are decreasing spending on telemarketing • 52% are decreasing on direct mailings • 57% are decreasing on events such as trade shows • 60% are spending less money on print media • 83% are decreasing spending on radio or TV ads
www.jademagnet.comCopyright 2010 – Jade Magnet
Online Media Space & Real Estate Industry
• Most interesting statistics– 94% of the companies agreed that social media can directly influence
the reputation of a company's brand in the eyes of its potential customers.
– 91% agreed that it is effective in ensuring brand awareness. – 87% agreed that social media has improved their specific search engine
rankings and can increase website traffic.
• And some simple reasons why you should consider social media– It’s natural – Your website is exposed to a larger group– Great source of web traffic– Low cost/High returns– Complements other marketing efforts
www.jademagnet.comCopyright 2010 – Jade Magnet
So why are companies not doing it?
46% of the companies surveyed claim that there isn't enough knowledgeable staff in place to help support the effort
www.jademagnet.comCopyright 2010 – Jade Magnet
Jade Magnet is the solution
It’s difficult to source quality skills It’s difficult to source quality skills
Access to 100+ providers with online marketing skill sets
Access to 100+ providers with online marketing skill sets
Cost-quality tussle Cost-quality tussle Quality available at multiple price points Quality available at multiple price points
On-the-ground execution is disconnected from generation of creative solutions On-the-ground execution is disconnected from generation of creative solutions
Ecosystem has end-to-end solution providers Ecosystem has end-to-end solution providers
Real Estate Expertise Real Estate Expertise Partnership with Real Estate Consulting Firm with experience of supporting 1000+ customers
Partnership with Real Estate Consulting Firm with experience of supporting 1000+ customers
www.jademagnet.comCopyright 2010 – Jade Magnet
Some of India’s largest builders
Slide ShareYesYesPresence on Linked in YesFans on Facebook 700
Raheja Developers - Builder in GurgaonRaheja Developers - Builder in Gurgaon
Twitter followersYesYesPresence on You Tube 120Fans on Facebook 1300
Mantri Square - Builder in BangaloreMantri Square - Builder in Bangalore
Twitter followers8585Fans on Facebook 200Presence on Flickr Yes
Marg Properties - Builder in ChennaiMarg Properties - Builder in Chennai
www.jademagnet.comCopyright 2010 – Jade Magnet
Some customers
Jade Magnet has worked for over 110 customers in last 5 months
www.jademagnet.comCopyright 2010 – Jade Magnet
Thank you for your time!Thank you for your time!
Sitashwa SrivastavaCo-Founder & [email protected]+91-9902433688
Manik KinraCo-Founder & [email protected]+91–9986049185
Connect with us
www.jademagnet.com