online marketing guru
TRANSCRIPT
Online Marketing GuruHow to personally reach your customer
To haveYour customer personally reach YOU
The Website is…
• A platform to “show”• A platform to see• A platform to hear• A platform to read• A platform to watch• A platform to belong to• A platform to experience• A platform to “be there”• A platform to enjoy a customer realtionship (cr)• A platform to measure from
But it is merely a PLATFORM
If it is not SELLING , or
ADDING to your BOTTOM LINE, then it is merely a pretty
ELECTRONIC BROCHURE
That nobody can see, or really wants to see!!!!!!!!!!!!!!!!!!
The PR, PULL and AD Measure!
• Nobody trusts advertising anymore!• Nobody sees advertising anymore• Advertising is expensive• Advertising cannot be measured except by how
many awards your agency wins!!• Advertising is expensive• Advertising is ONE WAY• There is no customer relationship in advertising• There is no third party credibility in advertising
Online marketing is the solution!
• It is radio!• It is TV!• It is newspaper!• It is magazine!• It is interactive!• It is instant!• It is MEASUREABLE!!!!!!!• It is great value for money!• If you can write an e mail you can update the
website www.dusimfula.co.za/administrator