Index • Online Vs Offline Marketing

• Why to Enter Online Marketing? • Facts You Should Know!

• Online Marketing

• Aspects

• Website Development Cycle

• Methods

• Search Engine Optimization

• PPC Vs SEO

• On-Page Vs Off-Page

• Reasons

• SEO Techniques

• Domain Name

• Linking Strategy

• Keywords

• Title Tags

• Meta Tags

• Ending Notes

ONLINE-OFFLINE MARKETING

Offline Marketing Online Marketing

Online People search for

information. Millions of searches are

done by people all over the world.

Every person searches alone.

INFORMATION MATTERS

With so any people walking,

reading, sifting past your banners

and advertisements in Newspaper,

Billboards, Windows, etc. only a

handful contact/walk-in Your

store/business.

LOCATION MATTERS

WHY TO ENTER ONLINE MARKETING?

Nearly 250 millions searches are performed per day on Google alone.

Natural search result listings are 85% of all clicks, as opposed to only 15% for Pay Per Click (PPC).

Online marketing currently at 7.6% of all media advertising spending is projected to be at 15.2% in 2013.

E-Commerce sales will grow from 4.4% in 2009 to $141B, and jump to 16.5% in growth in 2010.

Your competitors are getting wise! SEO utilization is at 39% of all businesses, up from 19% in 2007.

Best way to initiate a direct response as it is the only form of marketing that puts you in front of targeted prospective customers who are looking exactly for what you offer.

NEED MORE ASSURANCE?

29% of B2B marketers consider search engine optimization to be very effective — more than email marketing, content marketing, and most noticeably, paid search.

The global advertising market grew to just over $600 bln in 2007, expected global ad revenues to grow at a compound annual growth rate (CAGR) of 2.7% and reach $707 bln in 2012.

ONLINE MARKETING

Attract Visitors

Convert Visitors to Customers

Retain and Grow Customers

Measure and Optimize

CREATE in Demand Content

Attract Traffic

Generated Through Content

PreSell Those

Visitors

Monetize PreSold Traffic

DIFFERENT METHODS

WHAT IS SEARCH ENGINE OPTIMIZATION

(SEO) ?

• SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of search engines(SE). WHAT?

• A SE’s spider or crawler gathers listings by automatically "crawling" the web.

• The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index.

• Based on this indexing, the SE then ranks the websites.

• This is just a basic idea of how it works, there are a lot more factors which affect the ranking.

How?

PRO

• Quick Setup

• Highly Quantifiable

• Less Development Required

CONS

• Subject to Ad-Blindness

• More Expensive

• Lower Ceiling and Volume Potential

:SEO:

SEARCH ENGINE OPTIMIZATION

PRO

• Great Long Term ROI

• High Ceiling and Volume

• More Exposure, Branding and Awareness

CONS

• Tough to Quantify

• Lots of Work- Design and Development

• Takes Time (Not for Short Time)

On Page

HTML

URL, Title,

Headings, Lists, etc.

Meta-Tags

Off Page

Submissions PR Community

Creation

:SEO:

SEARCH ENGINE OPTIMIZATION

Rea

sons

Increased Visibility

Cost Effective

Investment for Long Term

Content Development

Better Targeting of Prospective Clients

SEO TECHNIQUES

Domain Name

• Pertinent Domain Names to your Product/Service, as they are Traffic Magnets.

• Choose Domain Name which can increase traffic like location, keyword, brand, etc.

• Something that is important to your business.

SEO TECHNIQUES

Linking Strategy

• The text in the links should include keywords

• Higher number of Inbound Links cause higher PR

• Quality of Inbound Links is crucial

• Link for the sake of links can be damaging to PR

“A small number of inbound links from high-quality, relevant sites is more valuable than many links from low-traffic, irrelevant

sites.”

SEO TECHNIQUES

Keywords

• Most Important Aspect

• Keywords are the terms which your perspective clients would use to find you on the SE

• The Spiders choose appropriate keywords for the content which is then used by the SE

• Don’t spam your content with keywords

“Content Rules the Web, so Readability and Context of the Content is most Important.”

SEO TECHNIQUES

Title Tags

• Have fair amount of importance.

• First thing that the SE will display about your website.

• Should contain your Keywords

• Again Do NOT spam your with keywords

“First Impressions are the last impressions most important so carefully select the Title Text of the website.”

SEO TECHNIQUES

Meta Tags

• Displayed beneath your title on SE

• Should contain your Keywords

• Again Do NOT spam your with keywords

• Use Promotional Language

“Even Though They Do Not Hold The Importance That They Used To Get From SE, They Still Are Fairly Important.”

THE STORY DOESN’T END HERE…

This is just the tip of the Iceberg, there is lot more which is part of this Online

Marketing technique.

There are a lot more methods which can be used to market your

website/product/service to your perspective clients

Remember the most crucial aspect of all online marketing techniques is Content,

which remains the King.

You can very well implement SEO techniques but taking help from a

professional will help you get expertise knowledge.

Get involved with the firm which is doing Online Marketing for You so that you

know what they are providing to you.

Read More, Know More, Develop the Edge

FREE GOODIES FOR

YOU

ITmagia Solutions

Free Consultation

on Your Website

Competitor Analysis Report

Business Analysis

Preliminary Report

THIS STORY DOESN’T HAVE AN END..

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