online marketing strategies for travel 2014€¦ · online marketing strategies for travel 2014...
TRANSCRIPT
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Online Marketing Strategies for Travel 2014
Mario Garello
Regional Marketing Director
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despegar.com
❖ despegar.com is the lead ing
OTA in Latinamerica since 2000
❖ Integrated offer. Flights Hotels ,
Packages, Car rentals etc
❖ Operates in 21 countries
❖ + 3000 employees
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What is an OTA today?
OTA. Abr. Online travel
agency.
An online travel agency (OTA) specializes in offering planning sources and
booking capabilities trough a website
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What is an OTA today ?
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What is an OTA today ?
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What is an OTA today ?
"Marketing and Technology company that sells travel products"
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Latam Landscape • Fundamentals
• Key Drivers
• Marketing
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Fundamentals
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The key drivers in Latam
Technology
Marketing
Financing
Sourcing Customer Service
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The key drivers in Latam
Technology
Usability
Fast responses
Fast conections
Sourcing
Best rates
Improve our margins
Coverage
Strategic Supply
Financing
Qty installments
Low cost
Marketing
#1 ZMOT
Top of Mind Brand
Highest NPR
Best Price
Customer Service
Highest NPR
Self Service
Mi Despegar
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Marketing to Latam
Offline speaks local
Online speaks.......DATA !
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Offline speaks local..
PE
MX BR
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Online speaks...DATA!
SITE USERS
ORDES
CROSS
SELING
VO
LU
ME
R
OI
RE
AL
TIM
E
2.5x
3 x
1.5x No Data Land
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Online speaks...DATA!
Third Party
First Party
VO
LU
ME
RO
I
3 x
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Online speaks...DATA!(latam)
First Party
Third Party
VO
LU
ME
R
OI 8 x
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Online speaks...DATA!
Display
FBX
VO
LU
ME
R
OI
2 x
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Trends and Challenges
❖ Channels changing
❖ Margins
❖ Last minute deals
❖ New Players
❖ Supplier sites
❖ more
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–Mario Garello
Thank You !!!