online marketing-strategies
DESCRIPTION
TRANSCRIPT
Introducing
Presenter:
Kendal Shoobridge
Marketing Manager Exa
20 Years Internet Marketing
Experience + 10 years Advertising
Author of 3 books on Marketing
Reserved
New
Client
4 Steps:
Understanding
93%
3 %
2 %
Search Engines
• Patented WebMagnet Technology
• Attracts targeted leads to your site
• Ranks for dozens, hundreds
& thousands of relevant
keywords
• Maximises ROI
Choosing the right keyword
is critical for success
Search Ranking System
Why do you
have a business
website?
Purpose of a website
Make your
“Calls to Action”
clear and bold
Calls to Action
Get enquiries from targeted,
relevant leads that want
your help now.
Direct web traffic to sales calls
• Make it easy to make
an enquiry
• Ask the minimum
that is needed
on forms
• Respond
quickly to
email enquiries
Direct traffic to email enquiries
Process leads quickly
and efficiently.
These are your
future customers.
Make sure you are ready for leads
CONVERSION
CHAPTER PAGE
Content Marketing
Aim in a Nutshell
The aim is to generate lead forms
Offer some “free” information
• You give your name
• I give you
something of value
• Make them feel
like they are a part
of a community
Value added exchange
Use Facebook as social sign-in
Use Facebook as social sign-in
Questions?
(Then 5 Minute Break)
Need a break, questions?
What to track & improve
What to track & improve
Monitor track and improve…
Online Solutions are also for:
a) Cost cutting
b) Client and staff information
c) Supporting sales
Save Money
Cost saving is huge
Sell your products online
Customised Digital Solutions
Video Portal System
Job process system
Exa CRM system – All in One system
• Central Repository of Products
• User Friendly Content Management System
• eCommerce Website
• mCommerce (Mobile product site)
• Facebook Product site and
• Social Media integration
“Our website’s a great source of information as well as online
shop of our customers.
I think it’s a great representation of our brand in this region.”
Diadora Case Study
Pack & Send Case Study
A Business Franchise: they wanted a solution that
directed leads to local stores in quantity
Solution: Developed a strategy based on keyword research to attracted
the right traffic to the websites. Exa used a main website, a mobile site
and microsites to achieve these objectives.
• 12 Microsites each based on separate keyword phrases
• Mobile Site with location and product/service information
• Over 1,000+ keyword phrases ranked #1 on Google
Mobile Sites
Exa Client’s Mobile Solutions
Brand Awareness iPhone App
Exa Mobile Applications
In Conclusion
Don’t compare Apples
with Banana’s.
Don’t let your business
become a Dinosaur.
Lower the
Risk.
Ladelle
Security4Transit
Free one hour
appointment to work
on YOUR digital
strategy
Find out what your business needs
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