online marketing terms to know by heart by sturt ross
TRANSCRIPT
![Page 1: Online Marketing Terms to Know by Heart by Sturt Ross](https://reader033.vdocument.in/reader033/viewer/2022052915/58f9c22f760da32f4b8b649d/html5/thumbnails/1.jpg)
Online Marketing Termsto Know by Heart
![Page 2: Online Marketing Terms to Know by Heart by Sturt Ross](https://reader033.vdocument.in/reader033/viewer/2022052915/58f9c22f760da32f4b8b649d/html5/thumbnails/2.jpg)
Analytics
The collection of dataabout the metrics of your
site - e.g. Number of visitors, number of page
views, etc.
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Below the Fold
This term comes from print newspapers and
refers to anything that you need to scroll to see on a
website.
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Bounce Rate
This measures how long visitors spend on each
page of your site before going to a new page or
leaving the site altogether.
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Conversion Rate
If you are looking to have visitors sign up for emails or click on a certain link while on your site, conversion rate measures the
percentage of visitors who completed the action.
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Direct Traffic
This is the visitors who come directly to your site after having entered the web address versus people who find you via search
engines or through other means.
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Engagements
This metric measures how many people have interacted with the content that you post and how they are engaging with it (e.g.
retweeting, liking, sharing, etc.)
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Evergreen Content
Rather than current content which discusses recent happenings and discoveries, evergreen content is relevant no matter when a viewer
would see it.
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Hashtags
Hashtags are a remarkable categorization tool that allows
people to categorize their posts in a way that allows others to easily
find them.
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Impressions
If engagements are anytime anyone interacts with your content, impressions are
anytime that they've had the chance to interact. Impressions are when your
content lands in front of someone else.
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Long-tail Keywords
If you're searching for 'Stuart Ross' and you want to find me instead of a different Stuart Ross, you might use the long-tail keyword
"Stuart Ross Six Figure Mentors" which helps to refine and narrow your search.
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Organic Searches
Organic searches are when someone enters a keyword which leads them to click
on your site.
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Unique Visitors
Say you have 1,200 page views over the course of a month. These could come from 1,200
different people, or from 1 person clicking 1,200 times. Unique visitors tells you the number of
new people who are visiting your page.
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Visits/Sessions
This shows the number of times people have been to your site and is tracked by
the duration of each visitor.