online marketing trends | the marketing bug

ONLINE MARKETING

TRENDS

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Search Engine Optimization

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Search Engine Optimization, is the process of improving the ranking of a website on Internet

search engines.


Search Engine Optimization - Tools

• Optify • Moz


Paid Search


Paid Search

Paid search is the process of gaining traffic by purchasing ads on search engines.


Paid Search


Paid Search - Tools• Google Adwords• Bing Ads Blog• Inside AdWords


E-mail Marketing


E-Mail Marketing

Electronic mail marketing is directly marketing a commercial message to a group of people using

email.


E-Mail Marketing


Search Engine Optimization - Tools

• Reach mail• MailChimp


Social Network Marketing



Social media marketing refers to the process of gaining website traffic or attention through social

media sites.


Social Network Marketing - Tools• HootSuite• TweetDeck


Blogging


Blogging

Blog software, also known as weblog software, blogging software, or blog ware, is software

designed to simplify creating and maintaining weblogs.


Blogging

Blogging - Tools• Blogger• Tumblr

Web Presence


Web Presence

Web Presence is the number of internet locations where information about a specific brand, company,

entity or individual can be located.


Web Presence

Web Presence

Content nesting allows consumers to browse through content fed to them through a single web page, or nest, so that they don't have to click on

links to individual websites all over the World Wide Web


Web Presence

Mobile Marketing


Mobile Marketing

Mobile marketing is marketing on or with a mobile device, such as a smart phone.


Mobile Marketing


Online Video


Online Video

Video marketing allows businesses to present new content in an engaging format that will

improve the overall diversity of their product / service.


Online Video – Vodafone ZooZoo


Online Video – Budweiser


Online Video – ‘Neram’ Movie Trailer


Coupons, Discounts and Savings



Heavy discounting to attract sales and survive the economic downturn


Podcasting and Online Radio



A podcast is a digital medium consisting of an episodic series of audio, video, PDF, or ePub files

subscribed to and downloaded through web syndication or streamed online to a computer or

mobile device.


Other Tools

Blog Monitoring• BlackType Blog Comments• BlogPulse• Google Blog Search• Technorati – blog posts

Twitter• Monitter• TweetBeep• Tweet Later• Twitter Search

Link Monitoring• BackTweets• WhoLinksToMe

General• SocialMention.com• Google Alerts• BoardTracker• MonitorThis• Naymz• Purewire Trust• Yasni


ADVANTAGES


Advantages• Gives the ability to freely market products or services at an incredible low cost. • Nearly anything can be sold through internet marketing. • Payments can be collected conveniently online. It supersedes traditional businesses including orders and transaction. • Products or services are placed on a world wide audience. The product is marketed globally that can even reach the most remote places. • There are many available 'How to' resources' to improve marketing strategy. • Affiliate marketing can also be combined with online marketing while both provide passive source of income. • Online marketing can stay open 24 hours a day, 7 days a week.


DISADVANTAGES


Disadvantages

• Requires tremendous amount of skill to learn. • It can be very confusing to try, especially for beginners. • Online marketing sometimes loses its appeal shortly after six months. • It requires an overwhelming knowledge to understand. • Intense competition makes it very hard to succeed.• Requires ample time for site maintenance


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