online ordering, why you should get on the band wagon 2010 dealer conference
TRANSCRIPT
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OnLine Ordering,Why You Should
Get On The Band Wagon2010 Dealer Conference
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Market
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Market – Online Ordering
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Market TXT/Mobile Ordering
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Market...
• Prospects that offer carry out or delivery. (Existing client or New)
• Prospects looking for new ways to build business
• NEW: Any RM customer who is now using another Online Ordering service !
• Any restaurant installed with Micros, Aloha, Digital, Aldelo, etc., etc., Go talk to them about putting in RM’s Stand-Alone OO… Get your FOOT in the Door…..
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Opportunity ToMaintain & Build Business
For Your Clients• Expanded customer reach, even par with chains.
• Open 24 Hours a day to take orders.
• Reach new customers, helps make existing customers order more frequently
• Customers like ordering WHEN they want, no wait or “hold please”
• Increase check average vs. phone-order by 20% or more....
• Payment / mistake problems almost eliminated.
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Disadvantages of Non-Integrated O.O.
• Staff time required to enter data into POS. (It’s real, and a REAL pain...)
• Delays increase when staff are busy• Staff errors in data entry• Reporting disparities with POS• Update Delays• Customer data not directly accessible to
restaurant
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Recurring Revenue
• It all adds up!– Credit Card Residuals– Monthly SUP Billings– Hardware Service Plans– Software Support Plans– Telephone Support Plans– OnLine Ordering Residuals
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2 Docs to Submit....
• S/W Order Form
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Then What Happens?• Build the OO portal• Contact Customer• Upload his menu • “Seed” menu with photos and descriptions, • Drop manuals on their desktop• Contact the webmasterI• Install favorites/bookmarks on their browser• Make the required changes to Back Office• Train the customer, and then turn them loose.
To “play” with the system”.
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You Can Now Relax.....
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W O H H9 6 4 4
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The Customer Then.....
• Sent an email with links.......
• Additionally customers need to.....
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Misconceptions• OO is hard to implement for the dealer
• Don’t Offer Stand-Alone (no RM on site)
• OO doesn’t work with V.17 POS
• I need a dealer demo site in order to sell online ordering
• RM OO is “more expensive” than other online ordering options.
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Misconceptions• OnLine Ordering works all by itself.......
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ASI’s Marketing Services...
• Marketing STARTER Kit
$149
• HTML Emails
• Two Per Month
• Management of Email List
• Customer has unlimited use of email club
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ASI’s Marketing Services...
Templates In
Progress
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2009 OO Stats...
• Over 50 New OO Clients Added
• 37 Client Sites Activated & Launched
• 75 Client Sites Now “HOT” & Taking Orders
• Increase of Multi-Unit Customers....
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Who’s Selling OO?• 30 different dealers have at least one
OO client
• 15 different dealers have more than one OO client
• 9 dealers have three or more OO accounts
• 9 of 10 top ten dealers have at least one OO client
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Road Map 2010 OO
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OO for v.17
• Multiple Customer Phone # and Addresses
Eliminated need for IIS on server
15-30 minute increments options
Configurable Text for Order Types
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OO for v.17
Limitation to 40 characters of special instructions
Web Coupons for OO, with codes & min
• Improvement of the Pizza Matrix display, less confusing
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Other Improvements for v.17
• OO Reminder for employee
• Coupons Codes specifically for OO
• Integration of OO with email club, and the marketing services we offer.
• Design & Color Changes
• Configurable text for payments.
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Even B4 OO for v.18.......
• Improved pizza ordering. (photos and scripts)• Ability to choose the actual time an order is
requested, and have the REQUESTED time print on the ticket
• Discounts for FIRST TIME OO users• Live WEB links within the OO Portal• Single Terminal option (we basically have
now, but only if not using integrated CC)• Variable delivery fees
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OO For v.18
• Full integration of Gift Card
• Full integration of Loyalty
• Full integration of AWARD Points for Redemption
• Add’l Credit Card Options for OO
• Multiple Delivery Fee Options
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OO for v. 19 (or maybe sooner)
• Mobile Ordering
• Geo-Fencing for Delivery Areas• Order Throttling based on:
– Time of day– Day of week– Sales Volume– Prep time for item and item quantity
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OO for v. 19
• Group / Invitational Ordering
• Suggestive Selling
• Auto-Population of Pizza Combo with toppings
• Improved Customer Interface for Set-Up
• Enhanced email & OO Reporting
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$ 5,000 Month
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Click To GoTo Fifer’s Site, LIVE.
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Questions?