online organizing
TRANSCRIPT
Online Organizing:Past, Present & Future
August 20th, 2008Listen live on:
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AIM: DFA Night School Paid for by Democracy for America,www.democracyforamerica.com, and not
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Questions?
Email:[email protected]
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DFA Chair
Jim Dean
Tonight’s Trainers
Matt BlizekNight School Host
Democracy for America
Zack ExleyNew Organizing Institutewww.neworganizing.com
www.revolutioninjesusland.com
3 Questions? [email protected]
History of Online Organizing
4 Questions? [email protected]
19951999
20032004
20062008
Students organizenationwide events
protesting theContract for America
using ‘electronic mail’
Dean for America
www.gwbush.com
2002
Building Online Communities
5 Questions? [email protected]
MoveOn.org membership growth
Internet allows for organizations to gathermillions of new members with a singleeffective action
Keys to Viral Growth
Timely & Relevant
Achievable Goals
Sense of Community
New & Fresh
Organizing Online Communities
Typical Mass Organization
6 Questions? [email protected]
Ideal Online Organization
• The structure of ‘the people’ is changing• Better accountability of staff and volunteers.
• More spontaneity by leaders and activists.
• Utilization of organic leaders.
• Defeat of “Tyranny of the Annoying.”
Top Down Organization
Challenges of OrganizingOnline
• Lack of personal connection
• Spam & Saturation
• Building Long Term Sustainability
• Digital divide
• Smart investment of time/resources
8 Questions? [email protected]
Netroots Post November:What’s Next?
• Issue & Lobbying Campaigns
• Media Reform
• Social Networks 3.0
• Net Neutrality
• Democratic Party Reform
• Progressive Leadership Pipeline
9 Questions? [email protected]
11 Questions? [email protected]
The New Organizing InstituteNOI Organizing Summits
• Geared toward nonprofit staff• Cost is $125• Post-Election RootsCamp Debrief
Upcoming Organizer SummitsRaleigh, NC: September 15
Pittsburgh, PA: September 19
Sign up to learn more at:www.neworganizing.com
Next Month on Night SchoolGOTV: How to Increase Voter Turnoutw/ Donald GreenSeptember 3rd, 2008www.democracyforamerica.com/turnout
Building Your Volunteer BaseSeptember 10th, 2008www.democracyforamerica.com/volunteers
Canvassing & PhonebankingSeptember 17th, 2008www.democracyforamerica.com/votercontact
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