online outreach: getting started on the cheap & easy
DESCRIPTION
Presentation given 11/4/09 at the 2009 Used Oil/Household Hazardous Waste Conference hosted by the CA Integrated Waste Management Board. Part of a panel titled "Making Hazwaste Hip" featuring the innovation work of the SF Environment Outreach Team. For more info on the conference: http://www.cce.csus.edu/conferences/ciwmb/usedoil09/index.htmTRANSCRIPT
Lawrence S. GrodeskaInternet Communications Coordinator
Online Outreach:Getting Started
on the Cheap & Easy
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Introduction Mailing List & eNewsletter Social Media
FaceBook Twitter YouTube
Web Analytics SF Environment EcoFinder Conclusion
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Online Outreach Goals
Promote your programs Help OTHERS promote you Drive traffic Collect content Evaluate success
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Barriers to Entry
Lack of budget/resources Lack of strategy Siloed organization Lack of understanding *Lack of senior management buy-in *IT blockages Finding staff
http://sharemarketing.wordpress.com/2009/07/16/whats-your-barrier-to-action/
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
How To Start
Just START! Informal survey of audience One thing at a time Integrate look, feel & tone
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Mailing List & eNewsletter
Most important resource Send consistent, useful, targeted info Keep it simple & USE PICTURES!!!
Email marketing services: affordable customizable better deliverability reports
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Social Media: General Tips
Use same profile name not too long, avoid acronyms
Standardize look, feel, logo Integrate (website, newsletter, etc.) Takes time to build audience Find allies internally & externally Be sensitive to politics Be authentic & have fun
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Social Media: BIG 3
Facebook good for events, building community post: pictures, video, events
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Social Media: BIG 3
Facebook good for events, building community post: pictures, video, events
Twitter good for news, information, events post: news, resource links, events
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Social Media: BIG 3
Facebook good for events, building community post: pictures, video, events
Twitter good for news, information, events post: news, resource links, events
YouTube good for sharing/embedding content post: videos, TV/radio ads
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Web Analytics (Google)
Where traffic is coming and going top pages search keywords referring sites
Setting up is easy and free Should be the first thing you do Interpreting data takes some time Tagging & segmenting is next step
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
SF Environment EcoFinder
Database of local recycling services Web-based search tool “Open” data feed = Government 2.0
Earth911.com EcoFinder iPhone App
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Resources:
constantcontact.comicontact.com
govfresh.com (Gov 2.0 resource) facebook.com
twitter.comyoutube.com
google.com/analytics http://analytics.blogspot.comkaushik.net (analytics resource)
CIWMB/DTSC Building Bridges
Conference11/4/09
Online Outreach:Getting Started
on the Cheap & Easy
Contact
Connect with SF Environment : SFEnvironment.org SFEnvironment.org/facebook SFEnvironment.org/twitter SFEnvironment.org/youtube