online personal brands for students
DESCRIPTION
The importance for students to build their personal brand online in the 21st century. Tyba offers personal brands for top school’s students.TRANSCRIPT
PERSONAL BRANDS FOR TOP SCHOOLʼS STUDENT
Online Personal Branding"
There is a problem, everyone is Googling you.!
There is an opportunity, everyone is Googling you."
89 %
of recruiters find it appropriate to consider professional online data in assessing
candidates!
Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html
a word about personal branding:
In the world,
“It‘s not about who you know,
it‘s about people knowing you.“
Personal brands are memorable, powerful, and a source of differentiation in the job market
Before one can build a brand online, one must have a presence there!
Today, your virtual personality is just as valuable as your skills and knowledge
importance of personal branding
334 Top managers from the consulting company
Lachner Aden Beyer & Company
seeking industry opinions
71%: say that their personal brand in the internet is important or very important
33.2% control and update regularly what information is available about them on the internet
90% are convinced that the importance of the digital brand will grow in significance over time
of 334 LAB managers surveyed
Today: an advantage
Tomorrow: a necessity
your own website is
Simply being present around the internet is not enough.
Do you control information & visibility of your name and associated content?
Either you are a collage of loosely related or irrelevant search data, or you are a brand.
A Google search of a typical student‘s name returns: Facebook page LinkedIn profile Spam
however...
A personal website for every single student
High level of personal control over content and layout
Good visibility and presence in the Internet
Control the #1 result on Google"
step 1 for personal branding
Individuals within an institution have their own personalities, qualities, and activities
Students and their universities are perceived together
Reputation management and brand building by students helps their universities and vice-versa
Personal brands and institutional brands combine for greater value to both.
personal brands + schools
Personal brand sites create a vastly more professional impression
Personal brand sites can link to other organizations, people, websites, and media whose ideas and values inspire the site‘s owner
Allows students to become “brand ambassadors“ for their respective schools while having the credibility of their school‘s name – a win-win situation
You build a brand; even the domain is a brand itself
credible. visible. flexible. friendly. Tyba‘s values are your brands‘ strengths
Problem solved!!
Students build a strong, visible personal brand on the web while
being ambassadors for their schools.!
Tyba: end user basics
Domain names and websites"Personal websites and .com domain names for each student. !e.g. www.rosebroughton.com !
Management dashboard"Control your branding across your studentsʼ sites!
Analytics dashboard"Measure the traffic to and from the student sites.!Analyse how it is driving traffic to your school.!
Training"Training for students on building their online personal brand!and using social media to work for them.!
Help & Support"Comprehensive online support available!
Tyba provides
