online presence & blogging 101
TRANSCRIPT
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Online Presence & Blogging 101
For Educators, Students & Developers
by Jerome LocsonWeb Developer/Programmer/Technopreneur
Delta IT Consultancywww.jeromelocson.com
09/19/2009 – SFD ’09, Zamboanga City
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Outline: Introduction to Online Presence Putting up own site Joining the social web bandwagon
(the web 2.0) and, a lot about Blogging
Introduction to blog Blogging Platforms Niche Blogging Monetizing
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Intro. to Online Presence
… all about using web sites, web technologies or web applications.
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Intro. to Online Presence (cont.)
Gives you online identity or so called “web presence,” gives you an edge
Involves relatively constant communication to your audience
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Intro. to Online Presence (cont.)
Variants: portfolio sites, corporate profile, personal sites, news sites, etc. Portfolio: RJNWorks.com Corporate: MegaSardines.com Education: AdZU.edu.ph, STI.edu Personal: JeromeLocson.com Organization: MinOSS.org News: Inquirer.net, GMANews.tv, CNN.com Networking: Facebook.com, Friendster, MySpace,
Mutliply
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Intro. to Online Presence (cont.)
An Internet footprint is the impact an individual, business, organization or corporation has on the World Wide Web and, practicably, the traceable residue that it leaves behind through this interaction. [wikipedia]
Your accessibility and availability on the Internet. Your ability to be found easily by viewers.
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Another example…
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Putting up your own website Register a domain name
(.com, .net, .org, .me, .ph, etc…) Purchase a web hosting
Consider bandwidth, space, and technology support which will determine the price
(Recommended: Linux-based servers) Develop from scratch or use existing
website platforms Or, get a free one
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Social Web Bandwagon (Web 2.0) User-oriented, web services, APIs, Widgets &
Gadgets, Mashups, Blogs, RSS, Social Networks
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Social Web Bandwagon (Web 2.0) cont.
More examples…
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Social Web Bandwagon (Web 2.0) cont.
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Social Web Bandwagon (Web 2.0) cont.
Web 2.0 is social Based on improved network
technologies Users can access, share and modify
information easily from any location via the Internet
Available through many devices: WWW, mobile, PC clients
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Blogging 101
Blogging plays an important role in most successful online marketing strategies
cheap/free, easy to setup and use, search engine friend, content-rich, social
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What is a blog?
“Blog” is basically a “web log” or online journal
Requires frequent updating Is an online community:
blogger/writer and readers Posts are your blog entries
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Example:
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Blogging… Before blogging came:
Web page, one way Groups/Mailing lists E-mail
Again, blogs are popular because: Easy to create Easy to use Free or low cost Available to all Search-engine friendly
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Why organizations loves blogging?
Relatively inexpensive Easy to maintain Improve existing website Strengthen identity or brand Fresh contents Great search engine visibility
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Some uses of blogs:
Small businesses websites Corporate communication News websites Citizen journalism Politics Journal of Photos & Videos
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Benefits of blogging:
Forms an online social network Shares information easily & quick Foster community Promote collaboration A resource for authors & readers
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Why should you blog?
Share thoughts, ideas and information Contribute to the community Help achieve a goal: exposure
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Commitments: Is blogging right for you? How often do you need to post? How long should my post be? How long will it take me to create a
post? Is it really worthwhile? Be authentic. Read other blogs.
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Blogging Platforms
Wordpress Joomla b2 Boast Machine Live Journal Google’s Blogger Typepad
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WordPress Admin
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Blogger.com Interface
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Joomla Admin Area
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Niche Blogging
A blog of specific genre or category like technology, politics, commentary, news, games, business, fashion, financing, etc.
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YugaTech.com (Philippine Technology)
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Cellphone9.com (Mobile Devices)
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politicaljunkie.blogspot.com (Politics)
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PinoyFoodBlog.com (Food)
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Other things to consider…
Sources Blog Design Grow and sustain audience Monetizing
Paid Posting (reviews) Google Adsense, BlogBankPh, AdBrite,
etc. Link sponsors
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Thank you!
Question?