online reputation management by abe olandres
Post on 21-Dec-2015
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Online Reputation ManagementOnline Reputation Management
byAbe Olandres
www.yugatech.com
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Online Reputation ManagementOnline Reputation Management
- a process of searching for and managing the public perception
of a brand and its services online.
- a field that encompasses public relations and search engine optimization.
Managing Online Reputation
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Why is it important for you or your company?Why is it important for you or your company?
- the Internet is a major part of today’s media- more and more people are going online- search engines are more trusted than ever- it influences public perception- it can affect customer services- it can affect customer buying decision (sales!)
Managing Online Reputation
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“Coca-cola”
Managing Online Reputation
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“Abercrombie & Fitch”
Managing Online Reputation
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What to track?- Anything and everything related to your company- All brands, names, and trademarks- All Service & Product names- Key Employees of the Company- News in your Industry- Everything related to your competition
Managing Online Reputation
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How to track?- Yahoo News, MoreOver, Google News- Digg, Reddit, NewsVine- Technorati, Google Blog Search- Flickr- YouTube, MetaCafe- Wikipedia- Yahoo! Groups, Google Groups- Message Boards- Google Alerts- Web Ads
Managing Online Reputation
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“Nokia picks on the Apple iPhone”
Managing Online Reputation
via Google AdWords
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Google TrendsManaging Online
Reputation
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Track with Google AlertsManaging Online
Reputation
http://blogsearch.google.com
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The Strategies- Pro-active Methods
- create a presence, everywhere- be in the news!- initiate a buzz- engage the newsmakers
- Reactive Methods- request for review update - correct the language- address the issue- bury brigade (SEO)- call the lawyers!
Managing Online Reputation
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“SM HyperMart”
- 771 out of 3,890 are blog entries - est. 435 bloggers
Managing Online Reputation
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“Will it blend?”BlendTec
- $50 materials cost-6.4 million views of the iPhone blending- over 35 million views of 50 series
Managing Online Reputation
5X sales of blender!
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Take Note!
- It’s a constant challenge.- It’s an investment.- It begins “offline”.- Admit it and address it.- Take visible action.- Wash, rinse and repeat.
Managing Online Reputation
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Abe OlandresProfessional Blogger & New Media Consultant
+63918.4970174
Managing Online Reputation
In the world wide web, you no longer own your brand; but you can still do something about.