online reputation management (orm) -jazzap.com

Online Reputation Management

By

JAZZAP Pvt. Ltd.Online and Offline Marketing Agency

The subsequent Online Reputation

Management Guide will demonstrate Businesses

how to Assess, Build, Track and Monitor

their Online Reputation.


Let’s Start…

http://www.jazzap.com/




When prospective

are searching for YOU on the Internet

Customers

What do they see?

ClientsEmployees

And Others



I hate this Site !!!

Number 2 listing of your Site or Brand

And Blah Blah..

One or two

One or two bad things Bad Service

Bad Quality

After Sales Sucks

I like product “a”

Its Useful nice things

They see Stuffs like…

On Google

OR

OR

OR

A



People believe

“Search Master”

what they See and Read.

And especially when its on the



Soooo ! ! ! !

Why do you need Online Reputation Management

The Big Question




If you don’t Control your Brand

“As Simple as that”

A.k.a.Someone else will…

ONLINE

Competit rs



There are more Opportunities than ever before to quickly Rank

If you don’t Protect yourselfSomeone can easily

Post Comments Make a video Create a blog post

File a complaintPromote your competition

Develop a hate site

and more against YOU…

Negative or Insulting results.

Consumer Court Forums



Managing Online Reputation shouldn’t be taken Lightly.

It is a Mean of Defence and it is The Best Practice.

If you value Your Reputationyou need to put a reputation management strategy in place

As Soon As PossibleOnline Reputation Management


Who cares about your Online Reputation?

One of the most frequently asked questions.

Your online reputation can be seen in a number of ways.

•Whether You’re Selling a product

Someone is going to turn to a SEARCH ENGINE to Learn and Know more about YOU.

•Looking For An Investor

Or•Trying To Score a Date

•Seeking Employment



The most common groups who care about your IMAGE are:

•Prospect Consumers•Current or Future Business partners•Stock holders•Investors•Marketers•Journalists•Prospective employers•Co-workers•Personal contacts•And the “Competitors”



.As damaging as an industry-wide boycott of your products or services

How can a Negative Online Reputation Affect YOU ?

No one likes a Negative Image, Similar is the Concept of Online Reputation.

.The consequence of a negative online reputation may be as delicate as a user clicking on a Competitor’s search result instead of yours

OR

It’s like some walking towards your Shop and buying from the Shop next to you.

That’s Gonna Hurt Right ?



How do you Assess your online reputation?Most users won’t even bother to look past the first page or two of search results, so you only need to look at a couple pages for each

keyword on the major search engines. Start with simple searches on Google, Yahoo and MSN for all that apply:

.Your Name.Company.Brand(s)

.Product(s) .Handles / Usernames

Once you’ve searched for the relevant keyword phrases on each search engine, use a simple spreadsheet or list to determine whether you need to manage your online reputation and where

you need to.



Now that you’ve recorded the top thirty search results for each relevant keyword phrase and search engine, tally the results. You want to record how many were Negative, indifferent and

how many weren’t about you. These numbers will tell you whether you need to build or manage your online reputation.

If it Favours you then well and GoodIf NOT then…

If you find that you have a number of search results ranking for your name/company that aren’t about you (especially in the top 10), OH boy that’s a Problem.

You will need to start building your Reputation

When consumers, shareholders, employers, the media, etc. are seeking information about you, you want them to find relevant and positive results.

Now to the important point, How Build Your Reputation ?



How Build Your ReputationProtect Your Name

The first step to building your online reputation is to REGISTER YOUR USERNAME all across the net. Purchase all relevant domains and sub-domains.

If you haven’t yet, also register your username with these five essential social networks; then Hurry Up:

•Facebook•MySpace•LinkedIn•Twitter•Pinterest

Use a service like KnowEm.com to quickly check and register your name, handle, company, products, high profile employees, domain, etc. across more than two hundred social networks.

Next Up Step TwoOnline Reputation Management

http://knowem.com/


Once you’ve secured your username, you need to protect it. If it’s a personal account, manage your privacy settings. Keep Open what you want to share and Hide what you

don’t want to.

Set Privacy Settings

For e.g.:

Step ThreeOnline Reputation Management


Monitor Online Reputation

An important component to building your online reputation is to monitor what is already being said. You can use the Free Tools like

Feed Reader, Google Alerts, Yahoo Alerts, etc. or

Paid ones Trackur.

Many other tools are available in the market that are especially Customized and Designed to track mentions at real-time basis with quite accurate data. If you

wish to know more about to particular Tools Contact us.

Step FourOnline Reputation Management


Get Involved

What’s being said about you? It’s time to get involved. “Talk, Communicate, Evaluate, Explain, Take Suggestions, Respond“

Besides building your credibility, each of the following suggestions will help strengthen your rankings in the search engines.

Now that you’ve secured your username

Set up your profiles and created ways to track your keywords

You have to dive into the conversation.

Beside Accessible Own Your Negatives

Respond to CriticismAnd



Be AccessibleMost reputation problems start because the user isn’t able to effectively communicate with the business or individual. Then, in frustration, they turn to “simpler” channels like Twitter, blogs or complaint sites. To help combat this, display accurate contact information on and off-site. If you can’t respond within 24 hours, tell users that you will get to them within a specific time frame. Provide multiple forms of contact information. Some users will not want to contact you through email or the telephone. Make both options available to

them.

Own Your NegativesWhy would you ever purchase the domain [companyname]sucks.com? Because if a user is searching for an alternative to your brand or looking to express frustration, wouldn’t you like a chance to win them over? By ranking for your negatives, you give your company one last chance to convince a user why they should stay

with your service or give your product another try. You should also purchase negative domains so that others can’t make a simple hate site and rank on domain relevance

Respond to CriticismOnce you start monitoring your online reputation and you discover there are negative comments being

made, how should you respond? If someone is genuinely upset, contact them and try to resolve the issue. Don’t get defensive, just apologize and give them something comparable to the situation whether it’s a promise that they’ll be treated differently in the future, a refund or free products/services. If the user

appears to be a troll, a response may not be the best solution



Managing Online Reputation shouldn’t be taken Lightly.

It is a Mean of Defence and it is The Best Practice.

If you value Your Reputationyou need to put a reputation management strategy in place

As Soon As Possible

As We suggested Before



If you find yourself facing a serious reputation management problem besides the given,

Contact us for top endOnline Reputation Management Services

We are Professionals at it





This is Just A TeaserTo Know More About

ONLINE REPUTATION MANAGEMENT (ORM)

JazzapDrop a Mail at [email protected] and We’ll Contact you.

JUST


mailto:[email protected]


online reputation management (orm) -jazzap.com

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