online seller event bristol organised by prabhat shah from daytodayebay
TRANSCRIPT
Bristol 26th
March,2015
About OSW• Aims to equip sellers with bite-size learning which can be implemented
immediately.
• Helped 150+ Businesses in 2014
• Diversified Digital Topics: eBay, Amazon to SEO, Email Marketing and Google Shopping Ads.
• Visit www.onlinesellerwales.com to find out specific Digital Workshops
• Suggest a topic or for speaking opportunities please get in touch M: 07518839629 or E: [email protected]
PRABHAT SHAH
@day2dayeBayI run DaytodayeBay which specialist on eBay &
Amazon Training / Consultancy
Topics
1. Brightpearl’s Customer Success Story - Triathlon
2. Cross Border Trade with World First
3. My eBay Sales has Flat lined ? Now What ?
Max 20 mins + 10 min Q & A
Presentation to be Emailed
Q & A only at the end of the Talk
The Triathlon
Shop
Retail. Accelerated.
www.brightpearl.com
Online Seller Wales
Brightpearl case study: The Triathlon Shop
Ti Osnat: Presales consultant
● Who are The Triathlon Shop
● Challenges which brought The Triathlon Shop to Brightpearl
● The Brightpearl Solution
● Online growth made easy with Brightpearl
● Case study video
Agenda
● Founded by Triathletes John & Holly
● Local shop in Bristol (almost 80% of business)
● Small number of online sales through eBay and eCommerce
● Looking to expand by growing onlines sales and opening a new store
The Triathlon Shop
● No integration between in store, eCommerce and eBay.
● Complex and long purchasing ordering process with no software.
● Lots of manual duplication of data between systems.
● Spending the weekend typing store and onlines sales into their accounting system.
Challenges which brought The Triathlon Shop to Brightpearl
Brightpearl is a multi-channel retail
management system.
We help independent retailers manage the
heart of their business - bringing orders,
inventory, customer data, accounting and
reporting together in one place.
The Brightpearl Solution
● Fully integrated stock & order management.
● Integrated purchasing means new products are online faster.
● Easy to change eCommerce platforms and add new new marketplaces.
● Integrated accounting giving real time insight into profitability and cash flow.
● This has helped The Triathlon Shop grow 600% online in a single year.
Online growth made easy with Brightpearl
Thank [email protected]
Follow us @BrightpearlHQ
#RetailAccelerated
Retail. Accelerated.
www.brightpearl.com
Contact us
First Floor, New Bond House,
Bond Street, Bristol, BS2 9AG
Phone 0845 003 8935
Maximising your cross-border sales through FX
Expand your online business
and save money
Agenda
• Introduction
• Foreign Exchange - What to consider when selling internationally
on marketplaces?
• How to mitigate currency risk as an online seller
• Buying
• Pricing
• Receiving
• How to save money with World First
• Q&A
Introduction
Foreign Exchange - What is it and how does it effect you?
• Market Rates
• Quick and sudden moves e.g. GBP/CHF & GBP/EUR
• Stable currency markets
• Purchasing goods in other currencies
• Sensitive pricing and competitors
• Budgeting and modelling your pricing for your business
Making the most of the currency influence as an online
seller
• Buying Goods
• Pricing your products
• Repatriating sales internationally
Buying
• Negotiating price in another currency
• Buying in another currency – consider spread and payment charges
• Which currency – USD? EUR? HKD?
• Would a currency move impact your costs?
• Spot with room for manoeuvre
• Forward Contract with guarantee on costs
Pricing
• Consider if you can be flexible with your customers and vs competition
• Currency movements can reflect your pricing
• Be dynamic and flexible
• Receive regular currency updates at www.worldfirst.com
• Manual processes can be timely but you have complete control
• Automatic pricing can be easier but be aware of currency moves and competitor pricing.
• Add in overheads and margin and then translate in currency price from your provider.
Receiving
• Receive payments in another currency via Marketplace will charge you up to 4%.
• Open your own overseas bank account.
• Use World First bank accounts to halve these costs.
• Our accounts are segregated and NOT pooled.
• Flexibility for you to choose when you transact.
• Book forward for repatriations.
How it Works
• Sell overseas on marketplaces.
• Open an account in 10 minutes online for free.
• Add bank details into your seller account.
• Receive you international income from customers into your foreign World First bank account.
• Login online or call your dedicated dealer 24/7.
• Convert your international sales back into GBP to your bank account.
Q&A
10 mins Tips to
TIP # 1 Sell Internationally
• Test the waters: Display your products to buyers in different regions.
• When listing on eBay.co.uk, mention international
P & P Cost
• Your items will get shown to international buyers.
• Take advantage of Global Shipping Programme
1 Step Further
• Continue to use your existing eBay UK account and add listings directly on international eBay sites.
• Consider language
• Try out English Speaking Countries: United States, Canada, Australia
• Try out: Germany, France, Spain, Italy, Netherlands, Ireland…..
Tip 2 # Offer Free Delivery
• Free delivery is always attractive to buyers & we are seeing this “NORMAL” these days
• Improves your Best Match search result ranking on eBay.
• Consider a trial period with set of listings & test the results.
Tip 3 # Check Your Listing Titles
• Revise Your Listings Titles
• Include All relevant Information on TitleAccuracy is key — do not include any keywords that could be
misleading. Avoid spelling and grammar errors, and capitalise words in a title.
Using words such as ‘original’, ‘official’ or ‘genuine’ at the start of your title as reassurance to the consumer. Include attributes that best describe the quality and build of your product, together with the location of where the product is manufactured.
• Lengthen titles to 80 characters
Enter Your Product Term Here
•Your New title made with Title Builder may not make sense but it works.
•Checkout this title and sales.
Tip # 4 Fill in all Relevant Product Specifics• Revisit product listings because they have changed over
time.
• Item Specifics helps Browse navigation & makes it easier for shoppers to drill down & refine the listing results shown.
• Invest time building out the data for Item Specifics available in the categories you sell in.
Tip # 5 List with variations• Group variations of products under a parent listing.
• Helps other listings: If you have a product that is available in red and green, and you’ve sold 6 red and 1 red, the parent listing of the item will show that you’ve sold 7 total, giving it more prominent in search results.
Tip # 6 Don't Use Good Till Cancelled
• New, well priced listings will be automatically placed near the top of the Best Match category for the first day or two and then will slowly move downward as other sellers list their items and they are placed above yours.
• To make this work for you, don't use GTC, and end every item every 30 days and then relist them.
• When eBay runs a free listing promotion, take advantage and end your listings early and then relist them for free every few days.
Tip 7 # Relist “Unsold” products
• Your listings contain a coded history that eBay uses to favour new listings and downplay older ones.
• When something hasn't sold after certain period, just end it and then use the "sell similar" feature which transfers all the product details but not its listing history.
• A bulk "Sell Similar" feature is now included in Selling Manager Pro and you can process 50 items at a time.
Thank you for Supporting
#OSWBristol
Happy to Help !eCommerce Training & Consultancy
Prabhat Shah
M: 0751 8839629