online seller wales newport - 30th april, university of south wales
TRANSCRIPT
University of South Wales, City CampusWednesday, 30 April
2014 6: 30pm
www.OnlineSellerWales.com
1. Grow your International Sales on eBay and Amazon 35 Minutes ( 6:45 - 7:20 )
Online spending is growing worldwide. Selling internationally will help UK businesses from these growth rates and prepare for the future. Selling internationally with eBay and Amazon is much easier than setting up your own international online shop. This talk is all about reaching millions of potential customers outside the UK within a short period of time.
Speaker: Willem Rowies from WebInterpret whose core mission is to make international e-commerce accessible to all businesses.
Topics / Speakers
@WebInterpret_En
2. Creating Email Campaigns with Mailchimp 25 Minutes ( 7:30 - 7:55 )
This is a practical seminar to introduce Mailchimp, one of the Forever FREE Email Marketing software. This talk
will take you through the basics & empower you to start using Mailchimp for your business immediately and
Grow online.
Speaker: Prabhat founded Online Seller Wales with an aim to educate online sellers and encourage small retailers
to sell online.
@day2dayebay
3. Creating a Digital Marketing Plan for Your Business 25 Minutes ( 7:55- 8:20 )
A website is an essential part of your online marketing effort, but it does not exist in a vacuum. In this talk, Joel will discuss how your website should sit in a broader context and he will map out how that landscape could look, how it should operate and what should be measured.
Speaker: Joel’s runs Hinkford, digital agency based in South Wales that helps people & organisations create & refine their digital strategy (that’s websites, apps and being smart online in plain language).
Sorry Q & A only at the end
Presentation to be Emailed
@joel_hughes
How to boost your online international sales
Why sell in other countries?
ES18%
IT15.9%
FR11%
DE11%
UK10%
OF EU BUYERS WILL BE OUTSIDE UK & GERMANY BY 2016*64% OF ALL ONLINE TRADE WILL BE
CROSS BORDER BY 2020**33%
The Go To solution is to list on international marketplaces
- Provide huge visibility- Good reputation (buyer protection)- Already a lot or traffic- Architecture in place for international selling
>10 million unique visitors per month
>9.0 million unique visitors per month
>59.7 million unique visitors per month
>21.4 million unique visitors per
month
>4.1 million unique visitors per month
>4.5 million unique visitors per month
Ebay buyers:
Active CBT - Challenges
- Which inventory will sell internationally?- Localising listings- Day to day management of new listings- Communication with buyers
Tips
-Free shipping 30% sales increase-Remove VAT 100% sales increase
http://www.webinterpret.com/trial
Creating Email Campaigns with
University of South Wales, City CampusWednesday, 30 April
2014 6: 30pm
WHAT'S ON TODAY ?
1. Noteworthy Mailchimp Capabilities2. Why to Create Lists and
Segmentation3. Sending Automatic Email
Messaging4. Measuring Email Success5. Combining Email with Social Media
1. Mailchimp Capabilities
Custom Sign Up form
Drag and Drop Editor
Easy to Use Templates / No HTML knowledge required
Choose for 100s of Templates
All Templates are Mobile Optimised / No Coding Required
Get news via email instead of checking blogs or using an RSS reader. Publish your content once and send it to your email subscribers without even thinking about it.
Target Your Campaigns based on Preference, Buying Habit, Location, Gender
Nurture Leads with Automated Messages
Track Campaign Success with Google Analytics Within
2. Lists Segmentation
Why ?
Group Your Subscribers from Sign Up form
OR Send Campaigns Based on Subscriber Activity
3. Automatic Email Messaging
Lead Nurturing
• Plan a series of emails to in order to qualify them for quality sales lead
• Increased conversion by 32.6% with lead nurturing emails
Customer lifecycle groups
Send Campaigns when it Means the Most
Experiment with From Name & Subject
4. Measuring Email Success
Keep Record of stats
Bounce rateThis KPI lets you know whether the email you sent landed in your subscribers inbox or not. This is a pretty big deal for a couple of reasons.
Unsubscribe rateWhen someone unsubscribe from your list it means that they have lost interest in your message. A high unsubscribe rate might also indicate poor list hygiene.
Open to click ratesThis KPI measures a higher quality of engagement than unique open rates by telling you how many of the people who opened your email (not just who received it) and clicked through to a landing page.
Email Conversions – An email conversion is how well an email succeeded in converting subscribers into customers.~ Record Revenue
Total Opens measures the number of times an email is opened.Monitor the total number of opens to your emails over time to better understand what is resonating with your audience when it comes the contents of your messaging. ~Mobile Vs DesktopAbuse Reports – The abuse or complaint report is the rate at which email list subscribers marked your email as spam.
• Create Sign Up Forms• Focus where your Customer exist• Embed Social / Share Links • Share your email Campaigns
(Repeat) • Create Socially Targeted Campaigns
Resources
Resources
@day2dayebay E: [email protected] M:0751 8839629
What we Offer?
Help you create Digital Marketing Plan
Digital Marketing Training & Consultancy
Set Up Email Marketing Campaigns
15th May – Cardiff Council County HallAtlantic Wharf, CF10 4UW
Click Here to To Register FREE
@day2dayeBay
M: 0751 8839 629 DaytodayeBay for Tips and Tricks of Selling OnlineAvailable on Skype prabhat.shah1
Connect with Me on LinkedIn http://uk.linkedin.com/in/prabhatshah