online shopping
DESCRIPTION
TRANSCRIPT
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INDEX• HISTORY
• CONSUMERS OF ONLINE SHOPPING
• MARKET SHARE
• ADVANTAGES
• DISADVANTAGES
• IMPACT OF REVIEWS ON CUSTOMERS
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CUSTOMERS OF ONLINE
SHOPPING• must have access to the Internet .
• Must have a valid method of payment in order to complete a transaction.
• generally, higher levels of education, • and personal income
• Increased exposure to technology.
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MARKET SHARE
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• E-Commerce sales totaled $142.5 billion, representing about 8% of retail product sales in the United States .
• The $26 billion worth of clothes sold online represented about 13% of the domestic market, it has become one of the most popular cross-shopping categories.
• FORRESTER RESEARCH estimates that the United States online retail industry will be worth $279 billion in 2015.There were 242 million people shopping on-line in China in 2012.
For developing countries and low-income households in developed countries, adoption of e-commerce in place of or in addition to conventional methods is limited by a lack of affordable Internet access.
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STATUS IN INDIA
• According to Forrester, the e-commerce market in India is set to grow the fastest within the Asia-Pacific Region at a CAGR (compound annual growth rate) of over 57% between 2012–16.
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One of the great benefits of online shopping is the ability to read others' reviews of a product, be they experts or simply fellow shoppers.
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LACK OF FULL COST DISCLOSURE
PHISHING
PRIVACY
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IMPACT OF REVIEWS ON CONSUMER BEHAVIOUR
About six in 10 (59%) online shoppers say user-generated customer product reviews have a significant or good impact on their buying behavior.
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