online shopping – a latest trend in india

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Online Shopping – A Latest Trend in India http://everydaycoupon.in/

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Page 1: Online Shopping – A Latest Trend in India

Online Shopping – A Latest Trend in India

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Page 2: Online Shopping – A Latest Trend in India

Online Shopping – What is it all about?

Online Shopping, also known as electronic retail refers to the purchase of goods and services from sellers or service providers via internet.

Benefits:-

• The scope of going through a wide range of products within a small time frame

• The advantage of price and quality comparison from different sellers before making the actual purchase.

• Time saving and ease of selection and purchase.

• Ease of payment method which can be via online or by cash upon delivery of the product

• Shopping any time, any place at one’s own comfort zone.

• Delivery of product at doorstep.

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Page 3: Online Shopping – A Latest Trend in India

Online Shopping – Current Scenario and Trends

Decreased Prices and Better Deals

Accessability Anytime Ease of Comparison Wider Range to Choose From

0%

10%

20%

30%

40%

50%

60%

48% 46%

36%

27%

39%

46%

33%

23%

Reasoning to adopt Online Shopping in past years

2014 2013

• Over the past two years, Online Shopping is becoming popular among mass consumers due to various reasons which are on the rise.

• Almost half of the targeted customers find better deals and discounts online than physical retail shops.

• Customers also find it easier to choose a product online and compare it against other products and prices to get the best benefit.

Source: PWC, Total Retail 2015: Retailers and the age of disruption, Depending on the number of respondents

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Page 4: Online Shopping – A Latest Trend in India

• According to certain published sources, the most popular product categories bought online are Clothing (which amounts to 56 percent approximately) and Electronics (53 percent approx.) in India.

• The next categories which consist of most online purchases are home appliances and travel holidays.

• In India, there are many online e-commerce websites which provide the best of deals in one or the other segments.

• The most popular of the websites include Flipkart, Amazon, Myntra, Jabong and Ebay.

Online Shopping – Current Scenario and Trends (Contd.)

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Page 5: Online Shopping – A Latest Trend in India

Online Shopping – Current Scenario and Trends (Contd.)

• With the growing number of online e-commerce websites, the websites providing Coupons have also risen into the horizon.

• Better deals accompanied with discount coupons are able to draw in more customers than brick and mortar retail shops.

• The Easy Return scheme and various modes of payment are being used as a leverage to attract mass consumers successfully.

• The effective price comparison has been beneficial on the customer side bringing in the trust for online purchases.

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Page 6: Online Shopping – A Latest Trend in India

Online Shopping – Current Scenario and Trends (Contd.)

Above 10,000 Above 5,000 Above 2,000 Above 1,0000%

5%

10%

15%

20%

25%

30%

35%

40%

34%

23%21% 22%

Amount spend percentage (in INR) during festive season through online shopping

Festive season is one of the most profitable time of the year for retailers.

• According to published sources, around 34 percent of the online shoppers spend more than INR 10,000 during the festive season.

• On the lower end, at least 22 percent of the online shoppers preferably spend over INR 1000 during festive season via online shopping.

• With the increase in the ease of shopping, the festive season shopping expenditure has been on the rise since past five years.

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Page 7: Online Shopping – A Latest Trend in India

Online Shopping – Current Scenario and Trends (Contd.)

79%

21%

Online Shopping: By Gender

Male Female

55%38%

7%

Online Shopping: By Age Group

Less than 25 Years 25 to 40 Years More than 40 Years

As per sources, male group is way ahead and seem to accept online shopping much faster than female shoppers.

As per age group, people less than 25 years of age are into online shopping, closely followed by the people of 25 to 40 years of age.

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Page 8: Online Shopping – A Latest Trend in India

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Online Shopping – Coupons Attracting Mass Consumers

Coupons has proved to be one of the most lucrative form of customer attraction in online shopping.

• Giving additional discounts along with a good deal price for a product is a beneficial way of attracting customers to come back for more.

• It is quite effective for startup businesses where the competitive rate is high. It helps to stand out among others

• The Advertising ROI can be effectively measured through the coupons.

• Coupons motivate the customers for the final purchase instead of leaving a commodity in the shopping cart.

Page 9: Online Shopping – A Latest Trend in India

Online Shopping – Forecast

The Online Shopping trend is already on the rise and in the coming years a high tension tug-of war is expected between online e-commerce retailers and retail shop owners. The one who provides easy and stress free shopping experience will win over the mass customers. The following factors will be significant game changers.

• The Mobile Technology is predicted to play a significant role in the online shopping segment. As the smartphone users grow in number, the shopping websites are steadily coming up with dedicated shopping applications for smartphones. This is expected to increase the customer visits as it can be done at any time and place.

• The social media is expected to play an important role towards brand promotion and recognition. It will help to spread out the information among larger audience bringing in more customers.

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Page 10: Online Shopping – A Latest Trend in India

• The various options of delivery can become a lucrative offer for many customers for which they will be willing to pay extra charges. Concept of same day delivery, delivery within 90 minutes, delivery within a particular span of time is expected to become popular.

• The Price Comparison websites will be popular among people to ensure that they get the exact product at best affordable price.

Online Shopping – Forecast

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Page 11: Online Shopping – A Latest Trend in India

Online Shopping – Conclusion

With the rise of smartphones and tablets, online shopping is not restricted to PCs or laptops. People can do online shopping while travelling to office, sitting at home or while being busy with some other work. Convenience, easy of choice and hassle free delivery have opened up the new doors of easy shopping experience.

In coming years, Online Shopping is expected to bring in significant revenues owing to its advantages and comfort factors.

Thanks you EverydayCoupon Team

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