online survey tools ppt 30-01-2016

Online Survey Tools: A Case Study of Google Forms

Paper Presented at the National Conference on “Scientific , Computational and Information Research Trends in Engineering” January 30th, 2016 at GSSS Institute of Engineering & Technology for Women, Mysore

Vasantha Raju N.LibrarianGovernment First Grade CollegePeriyapatna vasanthrz[at]gmail.com

N.S. HarinarayanaAssociate ProfessorDepartment of Library & Information Science, University of Mysore, Mysorens.harinarayana[at]gmail.com

Presentation Layout

• Introduction

• Evolution of Modes of Survey Research Tools

• How Online Survey is Useful Compared to Other Modes of Survey Research

• Online Survey Tools and Their Salient Features

• How Online Survey Can be Conducted on the Web: A Case Study of Google Forms

• Issues Involved in Conducting Online Survey

Introduction

Online Surveys or Web-Based Surveys?

An online survey is a questionnaire that the target audience can complete over the Internet. Online surveys are usually created

as Web forms with a database to store the answers and statistical software to provide analytics

- Techopedia

Source: https://www.techopedia.com/definition/27866/online-survey

Evolution of Modes of Survey Research Tools

E-mail Surveys1980s

Web Based Surveys2000 onwards

Face to Face Interviews

Telephonic/Fax Interviews

1970s

How Online Survey Tools Are Useful Compared to Other Survey Research Tools

How Online Survey Tools Are Useful...

Conti...Factor* Mail Fax Web-Based

Coverage High Low Low

Speed Low High High

Return cost Preaddressed/prestamped 800 return fax

number

No cost to the

respondent

Incentives Cash/Non-cash incentives

can be included

Coupons may be

included

Coupons may

be included

Wrong

address

Low Low High

Labour

needed

High Medium Low

Expertise to

construct

Low Medium High

Variable

cost/Each

survey**

About $1.00 About $0.50 No cost

**These were the estimated costs for a 4 page survey that has a population in the U.S.

*Adapted from “A comparison of mail, fax, and web based survey methods” by Cihan Cobanoglu, Bill Warde, and Patrick J. Moreo, 2001, International Journal of Market Research, 43, p. 407.

A Few Online Survey Tools

A Few Online Survey Tools and their Salient Features

SurveyMonkey

TypeForm Google Forms Client Heartbeat

Zoho Survey

Features

Well designed Unlimited questions Unlimited surveys Survey Follow-ups Unlimited survey

Easy to use Unlimited answers Unlimited respondents

Automaticremainders of non-respondents

15 Survey questions

Embed surveys Data export Survey data automatically stored in Google spreadsheet

Third party data for benchmarking

150 responses

10 questions Basic reporting Add images or videos

Cross-tab reports

100 respondents Custom designthemes

Imbed survey into e-mails and websites

Easy editor

15 question types 100% free Personalized surveyquestions

Limitations

Free/Paid$26/M

Free/Paid$20/M

Data Privacy Free/Paid$25/M

Free/Paid$39/M

How Online Survey Can be Conducted on the Web: A Case Study of Google Forms

• Google Forms is a component of Google Docs which provides cloud based document file management service.

• Why Google Forms ?

– Freely available on the web

– Unlimited surveys

– Unlimited respondents

– Stability of the Service

– Survey data automatically stored in Google Spreadsheet and many more


Conti...

Steps Involved in Web Based Survey design, developing, hosting, data collection, and data analysis in Google Forms

Step-1: Designing and Developing Web Based Surveys

Step-2: Hosting and Data Collection

Step-3: Data Response and Data Coding Sheet

Step-4: Data Analysis and Graphical Representation of Data


Conti...

Step-1: Design and Developing Web Based Survey

Google Forms File menu New option was used to create a web based questionnaire (see the Figure below)

Fig-1: Google Forms Web Survey Design Interface

• Step-1: Design and Developing Web Based Survey

Final version of the web survey questionnaire designed using New option in Google Forms which was hosted on the web.

Fig-2: Final Version of Web Based Survey Which was Hosted on the Web

Step-2: Hosting and Data Collection

• Online Forums, Social networking sites and e-mail contacts are the major means for web based survey for data collection from the sample

• A request for participating in our survey was sent via LIS forum on 30th April 2015.

• Simultaneously same message was posted on the Facebook

wall. Some of the Friends of MyDLIS shared the post for wider reach.

Web Survey Posted in LIS Forum and Facebook Wall

Dear Sir/Madam/Friends

I have taken up a small survey on “What Are They Now? A Survey of

University of Mysore Library and Information Science (MyDLIS)

Graduates of 2000 to 2014” to understand the employability status of

graduates, usefulness of LISc skills in employment and also to obtain

on-field MyDLIS graduates feedback on MLISc Course and its future

perspective.

The University of Mysore MLISc graduates who have passed out from

2000 to 2014 can participate in this survey. Through this forum I kindly

request those who have completed their MLISc degree from the

University of Mysore from 2000 to 2014 to participate in this survey.

Participation in this survey is anonymous.

Following link will lead you to the

survey: http://goo.gl/forms/RrwO9gQU9j

This survey is very brief and takes 5 to 10 minutes to complete. If you

have any questions about the survey, please contact me at:

[email protected]

Please complete the survey by May 8, 2015. Your assistance in providing

invaluable information about this topic is much appreciated.

Fig-3: Web Survey Posted in LIS Forum and Facebook Wall


• Once request is sent for participation intended participationclick the web URL and fill the survey.

• After posting our web survey via LIS Forum and Facebook,those who have graduated from DLISc, University of Mysorefrom 2004-2014 participated in the survey.

• Almost 71 graduates filled the web survey.

• Figure 4 shows the day-wise data response for survey hostedon the web.

Day-Wise Response for the Web Survey “What are they Know? A survey

of University of Mysore Library and Information Science (MyDLIS) graduates of 2000-2014

2

13

8

4

10

13

5

4

5

2

1 1 1 1

0

2

4

6

8

10

12

14

Nu

mb

er

of

Re

spo

nd

en

ts

Date

Day-Wise Data Response Rate


• One of the major advantage of online survey tools are storingresponses automatically in a database in anyzable format.

• Google Forms also allows automatic storage of response datain its spreadsheet application.

Step-4: Data Analysis and Graphical Representation of Data

• Google Forms allows for analyzing the data that is collected through the web survey.

• One can generate graphical presentation of data easily along with descriptive analysis of the results.

• Users data stored in Spreadsheet can be saved and downloadable in various formats (MS Excel, CSV, TSV

and PDF, etc.)

Graphical Presentation of Samples in Google Forms

Issues involved in Web Based Surveys

– Technological variations

– Computer literacy

– Internet penetration rate

– Low-response rate

– Privacy and security issues

– Sample selections...

References

• Cobanoglu, C., Warde, B., & Moreo, P.J. (2001). A comparison of mail, fax and web based survey methods, International Journal of Market Research, 43, 405-10.

• Evans, J.R., & Mathur, A. (2005). The value of online surveys. Internet Research, 15 (2), 195-219.

• Fleming, L.M., & Bowden, M. (2009). Web based surveys as an alternative methods traditional mail methods, Journal of Environmental Management, 90, 284-292.

• Kaye B.K. & Johnson T.J. (1999). Research Methodology: Taming the Cyber Frontier. Social Science Computer Review, 17, 323-337.

• Wright, K.B. (2006). Researching Internet based populations: Advantages and disadvantages of online survey research, online questionnaire authoring software packages, and web survey services. Journal of Computer-Mediated Communication, 10(3). Retrieved from http://onlinelibrary.wiley.com/doi/10.1111/j.1083-6101.2005.tb00259.x/full

• Zhang, Y. (1999). Using the Internet for survey research: A case study. Journal of the American Society for Information Science and Technology, 51(1), 57-68.

Thank You

?

Image Courtesy: OCLC

online survey tools ppt 30-01-2016

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