#online tuesday the floor is yours: steven van belleghem

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Are you a Supersta r Company? Prof Steven Van

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Page 1: #online tuesday The Floor is Yours: Steven van belleghem

Are you a Superstar

Company?

Prof Steven Van Belleghem@Steven_InSites

#cm48

Page 2: #online tuesday The Floor is Yours: Steven van belleghem

Before we start...I would like to take you back in time..... #flashback

Page 3: #online tuesday The Floor is Yours: Steven van belleghem

Once upon a time,About 50 years ago,

a new & very dangerous technology was invented!

Companies did everything in their power tokeep this new technology out of their premises.

It would decrease efficiency andcaused a serious threat for the securty of the company.

Page 4: #online tuesday The Floor is Yours: Steven van belleghem
Page 5: #online tuesday The Floor is Yours: Steven van belleghem

Let’s continue to travel back to our timeBut have a quick stop 15 years ago..... #flashback

Page 6: #online tuesday The Floor is Yours: Steven van belleghem

Once upon a time,About 15 years ago,

a new & very dangerous technology was invented!

Companies did everything in their power tokeep this new technology out of their premises.

It would decrease efficiency andcaused a serious threat for the securty of the company.

Page 7: #online tuesday The Floor is Yours: Steven van belleghem
Page 8: #online tuesday The Floor is Yours: Steven van belleghem

We’re back in our current worldNothing changed, we are still afraid of change & innovation

Page 9: #online tuesday The Floor is Yours: Steven van belleghem

Limited knowledge leads to wrong decisions, like blocking social media for your employees

Page 10: #online tuesday The Floor is Yours: Steven van belleghem

Limited knowledge brings FEAR!The famous ‘what if someone will be negative?’ question pops up.We solve it by blocking people. Not the way to grasp opportunities.

Page 11: #online tuesday The Floor is Yours: Steven van belleghem

Note by Steven to audience

Sorry for this dumb question I’m about to ask you...

(please, please don’t tweet it)

Page 12: #online tuesday The Floor is Yours: Steven van belleghem

Dilemma! Which company will grow faster?

Company A

1000 employees

10% are sending positive stories about their job to their

friends. This happens organic, no guidance from their employer

Company B

1000 employees

40% are sending positive stories about their job to their

friends. This happens based on a great culture & facilitation in

sharing great stories

Page 13: #online tuesday The Floor is Yours: Steven van belleghem

Dilemma! Which company will grow faster?

Company B

1000 employees

40% are sending positive stories about their job to their

friends. This happens based on a great culture & facilitation in

sharing great stories

Page 14: #online tuesday The Floor is Yours: Steven van belleghem

Note by Steven to himself

But hey, why should I say sorry for this dumb question as...

The large majority of the companies is in situation A (or worse)

Page 15: #online tuesday The Floor is Yours: Steven van belleghem

It is time to change

your company

into a Superstar Company

Page 16: #online tuesday The Floor is Yours: Steven van belleghem

Employees

Page 17: #online tuesday The Floor is Yours: Steven van belleghem

Employees

Offline media(e.g. Magazine)

Social media

Page 18: #online tuesday The Floor is Yours: Steven van belleghem

Employees

Offline media(e.g. Magazine)

Social media

Conversational stories

Page 19: #online tuesday The Floor is Yours: Steven van belleghem

Employees

Offline media(e.g. Magazine)

Social media

FACILITATE

Conversational stories

In line with company VALUESSuperstars have impact LEADS, BRANDING, NEW TALENT

Page 20: #online tuesday The Floor is Yours: Steven van belleghem

Employees TOUCHPOINTSCONTENT

In line with company VALUESSuperstars have impact LEADS, BRANDING, NEW TALENT

Page 21: #online tuesday The Floor is Yours: Steven van belleghem

Who facilitates the content,

people & touchpoints of

the Superstar Company?

Page 22: #online tuesday The Floor is Yours: Steven van belleghem

ConversationManager

The Conversation Manager: Strategic levelFacilitate the integration of Conversation Management

in EVERYTHING you do

Page 23: #online tuesday The Floor is Yours: Steven van belleghem

Not so easy due to the SILO-structure of our organisations.

Page 24: #online tuesday The Floor is Yours: Steven van belleghem

Management

HR Sales Marketing CustomerCare R&D IT ...

Page 25: #online tuesday The Floor is Yours: Steven van belleghem

You can’t make an omelette without breaking some eggsTime to RE-think company structure

Page 26: #online tuesday The Floor is Yours: Steven van belleghem

ConversationManager

Strategic level & the big facilitatorFacilitate the integration of Conversation Management

in EVERYTHING you do

Page 27: #online tuesday The Floor is Yours: Steven van belleghem

ConversationManager

HR

R&D

Legal

Mkt

GeneralMgm

CustCare IT

Sales

Page 28: #online tuesday The Floor is Yours: Steven van belleghem

Super companies are the fastest

growing companies. Time

to start your change

Page 29: #online tuesday The Floor is Yours: Steven van belleghem

And once again...

Page 30: #online tuesday The Floor is Yours: Steven van belleghem

It all starts with:

“the man in the mirror”

Page 31: #online tuesday The Floor is Yours: Steven van belleghem

You have 48 hours left to start

your change

Page 32: #online tuesday The Floor is Yours: Steven van belleghem

Thank you!

Let’s connect:Via LinkedIn

@[email protected]