Online Video and ROI

channelship.co.uk Channelship Web Agency

…that people remember:

20% of what they hear…

30% of what they see…

70% of what they both hear and see?

Source: http://www.eyespot.com/WhyVideo/

Online video: selling point

Communicate easier: Click

After Google, the second search spot is

To build trust and reputation

Engage with users at a higher level

Why go video?

Online video is not about YouTube, Vimeo, etc

It’s about them

How can you make relevant people come to you?

"You can make more friends in two

months by becoming interested in

other people than you can in two

years by trying to get other people

interested in you."

How do we build that relationship?

Think about your customers and prospects’ problems.

Give them content (gifts) that they’ll value.

Don’t pitch your company when offering value.

Don’t talk about yourself all the time. Don’t be boring.

The aim? (next slide)

Building trust is everything

Trust protects reputation

Trust protects reputation

Next… Online video ideas!

Before making any video

Indentify your goals

Think about your audience

Plan your promotional web video

In front of the camera

Creating valuable videos

Screen recording Webinars LIVE video

Tip 1: Online video optimisation

Enter title, tags and description, including links pointing to your site

Tip 2: Distribute your content!

Review

insights!

ROI experience

Our video platforms

•Social media strategy

•Web consultancy •2012 contract

Example 1: Show people what you know

Show people what you know

Example 2: Video testimonials build reputation

A library of video

testimonials helped us

close many sales and

win tenders, securing

long-term work

Example 3: Promote others

Our videos

promoting Techhub

were a massive ice-

breaker that let us

walk through the

main door and get

acknowledged by all

members.

Example 4: Use storytelling

Our conversion rate

increased by over

40% when we unified

what we do in one

video message

Example 5: Use video messages

This method has

proven very

successful.

Many prospects

replied

describing it as

“memorable”

Key takeaways

Don’t think just about technology but how can you serve

your audience instead. The money comes later

Use video to connect at a personal level

Don’t just think: online video + views = money (there’s

more!)

Think how can online video help you open other valuable

doors.

You’ll always have doubts. Just ASK!

THANK YOU!

Guinness Enterprise Centre. 500 Chiswick High Road. Taylor’s Lane Dublin 8. London, W4 5RG, UK. +353 1 5241415 +44 207 9935601 www.channelship.ie www.channelship.co.uk

DUBLIN LONDON