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How online video is revolutionising

Healthcare Communication

Audiences are getting younger

• Over 50% of the world’s population right now is under 30

They use different forums for information sharing

• Facebook tops Google for U.S. internet traffic

• In fact, if Facebook were a country it would be the 3rd largest in the world

• 50% of mobile internet traffic in the UK is Facebook

Smart companies are taking advantage of these trends

• 80% of companies use social media to attract new recruits

The way we consume information is changing, and online video is key to this…

The Information Revolution

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Consumer Internet Traffic

Rapid growth in video streaming

• Online video is by far the fastest growing segment of internet usage

• Online video will account for >50% of global consumer internet traffic by 2014

• The global online video audience is now greater than 1 billion

• 89 million people in the US watch 1.2 billion videos every day

Video is expected to overtake broadcast TV by 2019

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Source – The Diffusion Group

Mobile devices are accelerating video uptake

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Apple devices dominating mobile video

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• Mobile video traffic increased by

60% in 2010

• Video streaming will consume 66% of

global mobile data by 2014

• iPads and tablet devices are helping

to drive the shift to video viewing

online

• iPads set to overtake all other devices

for video consumption by end 2011

Mobile Internet Traffic

• Live streaming to iPads and iPhones has now been launched in Australia

by Viocorp

Apple devices dominating mobile video

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What about Australia ?

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YouTube

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YouTube is a huge consumer video portal:

• Over 24 hours of video is uploaded to YouTube every single minute

• 2 billion videos are viewed every day on YouTube

• Fantastic distribution platform

• Should form part of your strategy if relevant

• Not a substitute for a professional video management platform

Video Usage in Healthcare is Exploding

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• Marketing

• Corporate TV Portals, Product Demos, Digital Press Releases, 3rd Party Media content (TV), Case Studies

• Training

• Sales training, medical training, Live surgery demonstrations

• Events

• Conference Presentations, Expert Q&A sessions, Sponsored events, Webcasts / Webinars

• HR/Training

• Induction videos, Product demos, Software demos, Compliance Training, OH&S Training

• Corporate Communications

• Corporate videos, Media kits

• Internal Communications

• Training & Development, Management updates, Town Hall meetings

Online video adoption path

$1k - $5k $8k - 12k $12k - $25k pa $25k - $75k pa

Video Hosting

On-Demand Webcast

Live Video Webcast

Video Content

Management System

Corporate TV Portals

Healthcare Firm

s Video Usage Pattern

Average Annual Spend

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- Product Demos

- eLearnining

- Sales Training

- Medical Training

- Medical device

demonstration

- Live surgery

- Conference / Events

- Media Releases

- Staff Updates

- Online Q&A

TVC

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Consumer education

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Thought leadership

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Education

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Education

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Viocorp connects content and viewers through innovation

How can we help ?

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Video workflow and communication

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Department of Prime Minister and Cabinet

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www.viocorp.com