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communication strategies

online video:

key data and figures

title

2

videos watched online: key numbers

201,4BILLION

watchedvideos

1,2BILLION

viewersunique

in october 2011, more than 201 billion videos were watched globally on online video web sites, from home and work location.The global monthly viewing audience reached 1,2 billion unique viewers, during the same period.

source: www.comescore.com

title

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Online video: how many unique visitors?

1,55BILLION

visitorsuniquemonthly

1,27BILLION

visitorsuniquemonthly

1,15BILLION

visitorsuniquemonthly

#1 SEARCH ENGINES

#2 SOCIAL NETWORKS

#3 ONLINE VIDEO

in july 2011, with 1,15 billion unique visitors, online video viewers were only 10% less than people visiting social networks and 30% less than people using search engines

source: data processing on www.comescore.com

title

4

online challenge: videos VS searches

SEARCH

36,8BILLION

watchedvideos

U.S.

17,1BILLION

queriescore

in april 2012, the number of videos watched by u.s. internet users was twice the amount of searches. video watching reached a 21,5% increase since april 2011, against the 11% increase in searches during the same period.

source: www.comescore.com

U.S.

title

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An interesting picture of online video

online video web sites list #3 among the most visited sites.

online video web sites are taking up social networks and search engines, by the terms of monthly unique users (over 1.1 bn in july ‘11)

36.8 bn videos were watched on april ‘11, twice the amount of online searches

online video watching reached a 21,5% annual increase since april ‘11

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online video: key data and figures 2012

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