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Understanding your customers is one of the most essential things you should do in online web marketing. This task entails learning how people use the internet and what they search for. Knowing what they want and look for can give you leverage. You will be able to devise approaches which specifically cater to your market and grab the attention of potential customers. It is also easier to determine the kind of message you should put across.

If you know your customers then you will definitely be able to market a message that is suited for them. Thus, it is probably helpful to know that men and women have different online and internet usage habits.

This information can help a lot in your marketing approach. Reviewing the studies related to your customers can offer a great deal of knowledge particularly on how products and messages should be positioned and marketed. Take note of the following traits associated with the online habits of both men and women.

Online Habits of Men 

• News reading (economics, politics, etc.)• Travel services and reservations• Sports information (matches, scores and updates)• Shopping (auctions/bidding)• Social media• Music Download• Online money making

There’s also a study published revealing that men on the average use the internet for entertainment and looking into the latest gadgets or devices.

Online Habits of Women

• News reading• Research health information• Religious and spiritual information• Accessing and participating in support and social group websites• Shopping• Social media• Travel• Business• Home and health care

The way men and women spend their time online should give you an idea on how you should conduct your online web marketing. However, this is not just limited to such. There are many more things you should consider especially with regards to your target market. Nonetheless, knowing what appeals to men and women should be a good part of your online web marketing foundation.