online+offline targeting produces most proven roi · reach only your exact targets, and connect...

ONLINE+OFFLINE TARGETINGPRODUCES MOST PROVEN ROI

Dear Colleagues & Friends:

Welcome and thank you for your interest in Audience Innovation.

Our mission is clear and focused: we deliver innovative marketing solutions custom-designed to reach only your exact targets, and connect them to engaging content that's both proven and effective. Each cover wrap campaign engages your customer and/or prospect relationships, and establishes the connectivity necessary to compete in today's vital marketplace. Combine this focus with our experience that spans over 25 years in relationship marketing, along with a passionate team of seasoned executives and best-in-class activation ... and, the results are impressive.

For example, one client generated $145,000,000 in sales from a $450,000 media investment. As a result, this exceptional client has renewed their campaign for six consecutive years. And, it’s still running today, and very successfully.

We’d love to share ideas with you regarding the best solutions for your target and objectives. Feel free to reach out – we’ll create a campaign snapshot that’s best-suited for you based on your target, timing and budgetary restrictions … i.e. your exact parameters. That’s what we do.

All my best,

Paul C. KostialFounder & CEO

Visit Us Online Atwww.AudienceInnovation.com

www.MagazineCoverWrapMarketing.com

888.241.6634, [email protected]

AUDIENCE INNOVATION

All my best,

Precision-Targeted Marketing Solutions

We build any database to your exact specifications.

Choose your exact target fromany pre-built or custom database.

DIRECT-to-RECIPIENT Examples:

CONSUMER Geo/Demo Examples:

381,777 Doctor’s Offices NationwidePrioritized by 52 Specialty Types

99,652 Automotive Dealers, Repair Shops& Tire Shops Prioritized by 56 Types

888.241.6634www.MagazineCoverWrapMarketing.com

Nation’s Most Influential C-Suite Executives

Chief Technology Officers, Financial Category

Affluent HH’s in Dallas, w/Kids in Private Schools

Trade & Channel Decision-makers, Insurance

Private Wealth Management Customers

Automotive Repair Shops Nationwide

OB/GYN’s Waiting Rooms Nationwide

Ford Dealerships Nationwide

Barber Shops in the Los Angeles DMA

Fitness Centers in the Top Ten DMAs

Precise Locations in Dallas’ Affluent Zips

Orthodontist‘s Waiting Rooms Nationwide

Hair Salons & Spas Nationwide

43,667

17,319

2,542

1,715

5,503

2,011

10,083

163,592

25,000

1,986

1,245

5,428

6,788

We build any database to your exact specifications.

Choose your exact target fromany pre-built or custom database.

381,777 Doctor’s Offices NationwidePrioritized by 52 Specialty Types

3,431 Hospitals NationwidePrioritized by Bed Count

3,011 Private 18-Hole Golf CoursesPrioritized by Any Geo/Demo Filters

19,352 Veterinarian’s Waiting Rooms Prioritized by Any Geo/Demo Filters

43,667 Auto Repair Shops & ServicePrioritized by Any Geo/Demo Filters

35,297 Barber Shops NationwidePrioritized by Any Geo/Demo Filters

87,007 Dentist’s Waiting RoomsPrioritized by Any Geo/Demo Filters

99,652 Automotive Dealers, Repair Shops& Tire Shops Prioritized by 56 Types

888.241.6634www.MagazineCoverWrapMarketing.com

Targeted Delivery Options in Two Ways

Direct-to-Recipient

Magazine cover wraps are mailed directly to the targeted decision-maker or consumer through afree-to-recipient subscription of the magazine selected for the campaign.

Recipients are not limited to any magazine subscriber base, but selected based on the client’s database,a custom database built by Audience Innovation, or combination of both.

C-Suite ExecutivesOwner & PresidentManagerExecutive DirectorPrincipalChairmanCEO, COO, CFO, CTOCMO, CIO, CRO, CXOBoard MemberControllerExec Vice PresidentSenior Vice PresidentSales ExecutiveHuman ResourcesLegal & FinancialInvestor RelationsTrade & DistributionChannel PartnersSponsorship SupportPromotional & Events

Executive OfficerSales & MarketingIT & TechnologyFinanceBusiness DevelopmentDirectorExecutiveInternationalOffice ManagerMarketingHuman ResourcesSite ManagerRegional ManagerFacilitiesEngineeringTechnicalBusiness Status

80%of Fortune 500 companies

have used cover wrap marketingcampaigns to reach B2B targets

for both acquisition andretention objectives.

Database Filters are Virtually Unlimited for Consumer & B2B Targets

And Many More!

HHI & Affluent FiltersWork-at-Home IndicatorBehavioral AttributesCredit Card TransactionsAutomotive OwnershipAutomotive Purchase IntentOffice Size & RevenueConsumer Geo/Demo Filters

Direct-to-Location

Cover wrapped magazines are placed in waiting rooms of specifically targeted businessesselected by the type of business, zip code and/or any other filters.

Over 1.5MM exclusive, verified locations are available. Category exclusivity available.

Minimum count generally begins with 1,000 recipients. Some restrictions may apply.

13 Retail Store Fronts in LAX, Concentric Radius Targeting to Exact GPS Address Locations

EXAMPLE | Los Angeles GPS Targeting

90%of the Top 25 pharmaceutical

companies have used place-based cover wrap

marketing campaignsfor patient interaction

and engagement.

Specify any geo/demoselected target audience

of critical importanceto your company/brand

marketing objectives.Precision filters like: type of

location, zip code, metro/rural, HHI, M/F, age, multi-cultural and/or any concentric radius

to GPS Address, i.e. 1-mile,2-miles, 3-miles.

GPS Targeting Via Geo/Demo Filters

Primary Campaign Components

Database Selection Process

The most critical component of a campaign is the database, as it creates the stage to deliver ongoing messages to any ideal target audience, with zero waste.

Recipients may be selected through use of clientdatabase, acquired database or combination of both.

Recipient exclusivity is guaranteed throughout the campaign.

Key consumers may be targeted through our 1.5MM proprietary verified locations. Exclusivity optionsare guaranteed throughout the campaign.

In all cases, the database is developed, cleaned, managed and audited throughout entire campaign, with updates as requested by client/agency.

You have final decision for database selected.

Magazine Content Matching

Your magazine partner is the vehicle, a co-brandedrelationship mechanism that delivers your company’svibrant cover messages to your exact target,at the exact timing and impact needed.

Partnered with virtually every major publisher todeliver 400+ strategic magazine options for yourmost effective and compelling engagement.

We recommend that your magazine partner is based on recipient interests and editorial fit.

Female TargetedMale TargetedDual TagetedMulti-Cultural TargetedHealth TargetedWeekly FrequencyBusiness Targeted

Examples of More Than 400+ Well-Respected Magazine Options

NOTE: Magazine partners have right of refusal to participate based on circulation objectives and/or cover wrap creative.

BUSINESS & NEWSBloomberg MarketsEntrepreneurFast CompanyForbesInc.Kiplinger’sThe EconomistWired

HEALTH & FITNESSFitnessGolf DigestHealthy LivingPrevention

FEMALE TARGETEDAmerican BabyBetter Homes & GardensBridesFamily CircleGood HousekeepingHouse BeautifulMarie ClaireMoreParentsRedbookSelfWomen’s HealthWorking Mother

MALE TARGETEDAutomobileCar & DriverDetailsESPN, The MagazineEsquireGQMaximMen’s FitnessMen’s HealthMen’s JournalMotorTrendStuff

DUAL AUDIENCEBon AppetitConde Nast TravelerIslandsKiplinger’sOutsidePopular MechanicsPopular ScienceRobb ReportRolling StoneSaveurTraditional HomeTown & CountryVanity Fair

WEEKLY OPTIONSInTouchLife & StyleOK!StarUS WeeklyWomen’s World

MULTICULTURALBlack EnterpriseESPN DeportesLatina MagazineSer PadresSiempre Mujer

REGIONAL, STATE & CITYTexas Monthly

No Message

WithMessage

Effective Creative Development – B2B & Direct TargetsExact production specifications for your selected magazine partner will be delivered to youupon final program agreement.

Creative includes a personal message from your CEO or key executive on the inside front cover.

Inside Front Cover Example

Campaign Survey Response Questions INDEX

For the best results,an inside front cover“message” ALWAYS

produces a much moreeffective readership andresponse with both B2B

and direct targets.

Audience Innovation and Touch & Engage are registered trademarks of its parent company. All magazines displayed are registeredtrademarks of their respective publishers and/or parent company, and no endorsement is intended or implied. All magazines havethe option to participate in campaigns or not, based on their circulation and/or creative acceptance.

Total responses from campaign survey

Do you value reading the magazine provided?

Have you seen the cover wraps?

Have you read the cover wraps?

How useful have the cover wraps been?

Strengthens my relationship with the company?

Positions the company as a thought leader?

Position the company in a positive way?

Preception of the company been enhanced?

3.4%

60.3%

82.5%

57.9%

46.0%

31.0%

47.6%

55.6%

52.4%

7.5%

80.4%

86.7%

73.1%

73.1%

60.1%

69.0%

67.2%

72.7%

221

133

105

126

159

194

144

121

139

Magazine Cover Wrap Campaign Examples

These campaign examples are for prototype purposes only, simple mockups to illustrate potential solutions

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Dear Traveling Business Executive

A Personal Message from FlexJet & SkyJet President

Frederick W. ReidPresidentFlexjet and SkyjetBombardier Inc.

Foodservice & Grocery Retailers:orem ipsum dolor sit amet, consectetur adipiscing elit. Nullam in orci ante. Maecenas dignissim augue massa, ut semper nisi. Cras vulputate lacus et erat ultricies vel imperdiet neque viverra.

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DATABASEPrecision Targeted C-Suite Executives

SCOPE3,300 Targeted

DATABASEPrecision Targeted

Foodservice &Grocery Buyers

SCOPE4,700 Targeted

C-SUITE | Private Aviation Sales

TRADE | Poultry Foodservice

DATABASEOn-Site and O�-Site Trade

Buyers & Key CustomersSCOPE

8,500 Targeted


CardiologistsSCOPE

10,000 Targeted

AFFLUENT | Luxury Automotive

TRADE | Liquor, On & O� Premise



Geo-DemoMothers w/Children

SCOPE10,000 Targeted

CONSUMER | New Mother Target


Geo/DemoRheumatologist

SCOPE5,500 Targeted

PHARMA | Fibromyalgia Patients

Magazine Cover Wrap Campaign Examples



Geo-DemoHispanic Salons

SCOPE6,100 Targeted

DATABASEOn-Site and O�-Site Trade

Salons & SpasSCOPE

8,500 Targeted

CONSUMER | Multi-Cultural Salons

CONSUMER | Salons & Spas


Campaign Activation Components

Each database is VERIFIED and continuously AUDITED for delivery assurance.Database adjustments and corrections are managed 24/7 for 100% adaptability.Once your campaign is contracted, seamless activation begins with a coordinated effort betweenyou and Audience Innovation. You are involved and an integral part of our process throughout.

Custom Welcome & Announcement MessagePersonalized “Welcome Letter” or Announcement Card is sent to each recipient prior to beginningof campaign. Some clients choose bolder and/or more creative options for annoucement as well.

Client provides logo setup, copy and digital signature;we print, process and mail, turnkey.

The announcement may also be on the magazine’sletterhead, though client letterhead is recommended.

The announcement may be a business letter, greetingcard, or any other design for the greatest impact.

Please request Sample Packets for smart announcmentoptions, and also for response survey options below.

Custom Recipient Survey Responses1st Class Mailed Survey and Online Survey Options Included with Campaigns

Surveys are scheduled mid-campaign (for annual efforts)and at the end of the campaign for shorter-term options.

The # of surveys included varies based on contracted count. (Please inquire for cost to increase survey count, and/or custom survey options).

Basic survey (included) allows modification of 3 specific questions. If no survey is desired, client may add a letter for survey # included.

Please inquire for custom research options.

Each database is VERIFIED and continuously AUDITED for delivery assurance.

Campaign EmbellishmentsCopy Split - Market-by-market personalization available, todeliver the most personal relationship. Additional costs apply.

Variable Printing - Inside cover personalization is also available,to customize each wrap and message by retail location or salesagent, for example, based on objectives. Additional costs apply.

Front Cover Stickers - Non-wrapped issues may be available to be stickered. Magazine approval required. Additional costs apply.

Bound Bulk & Loose Cover Wraps - Bound bulk or loose coverwraps (loose for internal needs only) for distribution at tradeshows, meetings, conventions, and extended to augment yoursales force’s outbound reach. Additional costs apply.

Cover Wrap Posters & Displays - Posters for presentation in office lobby, trade shows and meetings,and framed cover wraps for presentation or display. Additional costs apply.

Extendthe IMPACT

of your Cover Wrap

Campaign with

Multiple Easy

Embellishments

for Minimal Cost

Simple. That’s what we do for you.

Companies withYour Most Vital CUSTOMERS

Connecting

Just like sitting down for co�ee with your customers each month, a warm gesture, and avery friendly greeting.

Database Delivered Advertising

online+offline targeting produces most proven roi · reach only your exact targets, and connect...

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