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Online Taxi Service Market – India
April 2015
2
Executive Summary
Market
Competition
Radio taxi market in India is pegged at ~ INR m bn and is expected to grow at a CAGR of a% until 2019
Operators working on the traditional ownership model, or specifically the fleet owned companies have an average of x-y% of their total bookings on website and mobile applications
Aggregator based service providers are dominating the online business space which is expected to grow at a CAGR of ~c% over the period of 2014-19 with online business amounting to ~z bn
Segmentations in operating models of the online cab service include Complete Fleet Ownership Model, Fleet Aggregation Model and Hybrid Model
Major Players
Player 1 Player 2 Player 3
Player 4 Player 5 Player 6
Drivers & Challenges
Drivers Favorable Demography and a Healthy
Economic Outlook Shortage of Modes of Public Transport
during Rush Hours Growing BPO Sector Influx of Tourists Price Rise of Passenger Vehicles
Challenges High fares of Online Cab Services Increasing Operating Costs Rise of Unfortunate or Socially
Derogatory Incidents
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
3
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
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4
Macroeconomic Indicators (1/3)
INR tn
Q4 Q3 Q2 Q1
2014-15 2013-14 2012-13 2011-12
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
%
Nov 2013 - Dec 2013 Aug 2013 - Sep 2013 Jul 2013 - Aug 2013 Oct 2013 - Nov 2013 Sep 2013 - Oct 2013
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
SAMPLE
5
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
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SAMPLE Public transport is much dependent on transportation technology and the needs of the cities economies
Modes of Public Transport
• Text
Pattern of Public Transport Modal Split in Metros
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Chennai Bangalore Kolkata Delhi Mumbai
Other Buses
Paratransit Vehiches (Taxi and 3-6 seaters) Buses (SRTU)
Composition of India’s Vehicle Population
Note: Figures for 2011-12, SRTU: State Road Transport Undertaking
Two Wheelers
Cars, Jeeps and Taxis
Other Vehicles
Goods vehicles
Buses
Note: Figures for 2011-12
7
SAMPLE Organized taxi market is still minuscule as compared to rest of the taxi market in India constituting only ~14%
Taxis in India – Market Potential
Parameters Unorganized Market Radio Cabs Aggregator or Affiliator
Type of Operator Individual cabs or operators running in different parts of the country
• Text • Text
Key Players • Individual Owners • Small Operators • Pre-paid Taxis
• Text • Text • Text
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Market Segmentation of Indian Taxi Operators
8
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
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9
SAMPLE Organized cab service form a minuscule portion of the overall private taxi business in India
Radio Taxi Service – Market Overview
• Text
Radio Taxi (Radio Cabs + Aggregator Based Model) – Market Size and Growth
INR bn
A%
2019e 2018e 2017e 2016e 2015e 2014
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Note: Figures are for financial year Apr-Mar
10
SAMPLE For traditional radio cab companies based on ownership model, online bookings still account for a minuscule share
Online Taxi Service – Market Overview (1/2)
Online Taxi Service (Radio Cabs – Ownership Based Model) – Market Size and Growth
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
INR bn
B%
2018e 2017e 2016e 2015e 2014 2019e
Company/Brand Booking
On call Website Mobile App
• Text
Note: Figures are an approximate estimation
11
SAMPLE Ola, which works on the marketplace model, is said to be clocking its majority of bookings per day online
Online Taxi Service – Market Overview (2/2)
Online Taxi Service (Aggregation Based Model) – Market Size and Growth
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
INR bn
C%
2018e 2017e 2016e 2015e 2014 2019e
• Text
Company/Brand Booking
On call Website Mobile App
Note: Figures are an approximate estimation
12
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
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13
SAMPLE India’s growing economy is continually sustaining the development of the online taxi service market as…
• Text
Favorable Demography and a Healthy Economic Outlook (1/2) Impact
Healthy Economic Outlook (1/2): Key Economic Indicators
Growth Trend in GNI Per Capita Rapid Urbanization
INR
Jan-14 Jan-13 Jan-12 Jan-11 Jan-10
Note: Figures for financial year – April to March, GNI – Gross National Income
2020e 2010 2015e
bn
2011
Urban Population. Rural Population
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SAMPLE BPO sector employees form a major clientele base contributing a major share to online cab service providers’ revenues
Growing BPO Sector
• Text
Impact
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Indian BPO Sector – Market Size and Growth India’s Share in Global BPO Market (2013)
2019e
C%
2018e
INR tn
2014 2015e 2016e 2017e
15
SAMPLE Radio Taxi Fares in Delhi is higher by almost a quarter percent than before post Jun 2013
High fares of Online Cab Services (2/2)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Price Rise in AC Radio Cabs Price Rise in Economy Radio Cabs
Price Rise in Radio Cabs – Delhi
After Jun 2013
INR/km
A%
Before Jun 2013 After Jun 2013 Before Jun 2013
INR/km
B%
Factsheet – Delhi
Text
Text
Factsheet – Bangalore
16
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
17
SAMPLE Trends – Summary
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
`
Mobile Applications
Cab Advertisement
Exclusive Online Cabs for Women
Key Trends
Private Equity (PE) Investments and Venture Capital (VC)
Consolidation amongst Service Providers
Low Financial Mileage
18
SAMPLE Consolidation amongst Service Providers (1/3)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
• Text
Date Buyer Target Deal Size
(INR mn) % stake Deal Status
Type of
Transaction
The tie-ups processes work towards making a unique market proposition for the existing brands
Note: The list is not exhaustive
19
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
20
SAMPLE Porter’s Five Forces Analysis
Competitive Rivalry • Text
Bargaining Power of Suppliers
• Text
Bargaining Power of Buyers
• Text
Threat of Substitutes
• Text
Threat of New Entrants
• Text
Impact
Impact
Impact
Impact
Impact
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SAMPLE Key Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/3)
Competitive Benchmarking (1/4)
• Text
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Player 3 % Player 2 Player 1
Operating Margin Net Margin
22
SAMPLE Private: Domestic Company – Player 1 (1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Name Designation
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office
Category Products/Services
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SAMPLE Ownership Structure
Name No. of Shares held
Total
Ownership structure corresponds to Date of AGM: 30/09/2014
Shareholders of the Company
Directors or Relatives of Directors
Others
Foreign Holdings
Private: Domestic Company – Player 1 (2/5)
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SAMPLE Financial Snapshot Key Ratios
Particulars y-o-y change
(2014-13) 2014 2013 2012
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios
Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios
Current Ratio
Cash Ratio
Leverage Ratios
Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios
Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Financial Summary
• The company incurred a net loss of INR - mn in FY 2014, as
compared to net loss of INR - mn in FY 2013
• The company reported total income of INR - mn in FY 2014,
registering an increase of -% over FY 2013
• The company earned an operating margin of -% in FY 2014, an
increase of m percentage points over FY 2013
• The company reported asset turnover ratio of a in FY 2014, an
increase of -% over FY 2013
Net Profit/Loss Total Income
INR mn INR mn
2014 2013 2012
Private: Domestic Company – Player 1 (3/5)
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SAMPLE Business Highlights
Description News
Overview • Text
Products and Services • Text
Expansion and Way
Forward • Text
Private: Domestic Company – Player 1 (4/5)
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SAMPLE Private: Domestic Company – Player 1 – SWOT Analysis (5/5)
• Text • Text
• Text • Text
T O
W S
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27
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
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SAMPLE
• The section summarizes the overall respondents demographics, age and gender split, economic indicators and overall cab preference
Summary
• The section summarizes the parameters for consumer preference and budgetary insights for online cabs
• It provides meaningful insights for service providers
Preference Pattern and Budget
• The section summarizes age-wise and gender-wise online penetration of consumers with respect to booking radio cabs
• Also highlights the preference pattern for booking modes
Online Preference Insights
Consumer Insights – Overview
29
SAMPLE Consumer Insights – Summary (1/4)
Sample Size
Survey Duration and Period
Quantitative Representation Used
Survey Respondent Demographics
Respondent’s – Gender Split Respondent’s – Age Split (Years)
Units
30
SAMPLE Consumer Insights – Summary (4/4)
Intercity Travel Preference Split Service Preference – Company-wise Split
Scores
Bus
Radio Cabs under All India Tourist Permit
Car Rental Service
Others
Note: Percentages are based as per scores corresponding to individual ranking Note: Scores corresponding to individual ranking
31
SAMPLE Consumer Insights – Preference Pattern and Budget (1/3)
Analyzing the purpose of usage, certain insights are notable from the business perspective: • Text
When targeting the customers based on gender wise usage: • Text
Other miscellaneous purposes that surveyors have sighted for use of online cab services are Airport/Railway station pick-up and drop, emergency and party or other such social occasions
Usage Based Strategy – Analysis Services Used – Purpose-wise Split
Units
Male Female
32
SAMPLE Consumer Insights – Online Preference Insights (3/3)
• Text
Insights
Payment Preference vs. Mode of Booking
Units
Modes of Payment
Pre-paid Wallet based Option In-cab POS Terminal for Credit/Debit Cards
Cash
Website Booking
On-call Booking
Mobile Booking
33
•Macroeconomic Indicators
•Introduction
•Market Overview
•Government Participation
•Drivers & Challenges
•Trends
•Competitive Landscape
•Consumer Insights
•Strategic Recommendation
•Appendix
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34
SAMPLE Strategic Recommendation (1/4)
ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT
Innovation and out-of-the-box thinking in business operation and service providing is the success mantra for the Indian Market
Text
Text Text
Text Text Text
35
Thank you for the attention
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ONLINE TAXI SERVICE MARKET IN INDIA 2015.PPT