Making the case for author experience

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Rick Yagodich

18 years in the web

Company:

Twitter: @think_info

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What we will cover

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The CMS: Quiz

What is the purpose of a CMS?

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The CMS: Quiz

What is the purpose of a CMS?

To be the butt of a bad joke?

There’s a reason they call it a

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The CMS: Quiz

What is the purpose of a CMS?

The purpose of a content management system isto facilitate the human process

of managing the communication content lifecyclefrom creation, through use, to archiving.

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The author

An author is anyone who usesthe author environment

of the content management system.

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Author experience

Author experience, as a discipline,is the provision of

contextually appropriate functionalitywithin a content management environment.

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Author experience

The onramp to the information superhighway.

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Communication

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Communication

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Communication

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Communication

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And semantics…

<figure class="book sourced persistent" id="b_ax">

<div itemprop="mentions" itemscope itemtype="http://schema.org/Book">

<img src="cover.png" itemprop="image" />

<header>

<span class="title" itemprop="name">Author Experience</span>

<span class="subtitle" itemprop="name">Bridging the gap between people and technology in content management</span>

<span class="authors">By <span itemprop="author" itemscope itemType="http://schema.org/Person"><span itemprop="name">Rick

Yagodich</span></span></span>

<span class="site"><a href="http://theaxbook.com/" itemprop="sameAs" target="_blank" rel="nofollow">http://theAXbook.com</a></span>

</header>

<section class="identity">

<span class="publication">Published by <span itemprop="publisher" itemscope itemType="http://schema.org/Organization"><a

href="http://xmlpress.net/" itemprop="url"><span itemprop="name">XML Press</span></a></span>, <date itemprop="datePublished" datetime=“2014-10-13">13 Oct

2014</date></span>

<span class="isbn">ISBN: <meta itemprop="bookFormat" value="paperback"><span itemprop="isbn">978-1-937434-42-7</span></span>

</section>

<section class="purchase">

<h5>Available from:</h5>

<span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.com/dp/12345678" target="_blank"

itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon.com</span></span></a></span>,

<span class="seller" itemprop="offer" itemscope itemtype="http://schema.org/Offer"><a href="https://amazon.co.uk/dp/12345678" target="_blank"

itemprop="url"><span itemprop="seller" itemscope itemtype="http://schema.org/Organization"><span itemprop="name">Amazon UK</span></span></a></span>

</section>

</div>

</figure>

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Structured content (1)

Holistic systems

Simple content exchange/sharing between environments

An integrated content exchange model

Considering data & content throughout the business ecosystem

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Structured content (1)

Content decoupling

No access to source code

Single/multi-context authoring switching

Presentation-agnostic content

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Structured content (1)

Content semantics

Data reusability

Optimal search results

Semantics in authoring

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Structured content (2)

Structural consistency

Content is reusable

Content is repurposable

Cross-channel content consistency

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Structured content (2)

Contextual controls

Adaptive delivery

Audience-relevant contexts

Content intelligence

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Structured content (2)

Financial benefits

Measurable content ROI

Reduced creation/migration costs

Reduced translation costs

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Content consistency

Channel independence

No channel penalties

Freedom of channel and device choice

Consistency without page parity

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Content consistency

Domain modelled processes

Business-centred design

Enhancing off-line processes

Workflow between responsible parties

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Content consistency

Governance

Granular responsibility delegation

Integrated content calendar

Integrated content validation

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Authoring processes

Design patterns

Tools that help

Consistent approaches

Ease of learning

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Authoring processes

Content quality

Enabled and engaged authors pay more attention

Author-paradigm modelled UI

Fit-for-purpose language

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Authoring processes

Cross-silo collaboration

Reduced duplication

Reuse awareness

Responsibility scope

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Totals

Authors: 22Business: 24

Workflow: 29End-users: 18

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Wrapping up

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Author Experience

• Published by XML Press

• Part of the Content Wrangler series on Content Strategy

• http://theAXbook.com/

Questions…?