Onsite Local SEO Tactics for Conversion and Ranking

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Mike RamseyNiftyMarketing.com

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Solid Onsite Tactics Will Increase Your…

1. Google Places Ranking2. Organic Ranking

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but

MOST Importantly…

Onsite Tactics Increase Conversions

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More Phone Calls

This is what you get by implementing onsite tactics

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Less Time Playing Angry Birds at Work

This is what you have time to do because of increased calls

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Angry birds

Sad

You Happy

With More Money

Our clients report on average 3 hours less per week playing angry birds, angry birds rio, and angry birds seasons.

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URL’s and Local Search

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For a Single Location Company….

Use theHOME PAGE URL on your Google Places

Listing

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Example: Yourwebsite.com/services/car-accident-attorney.html

Then build out

service/category

pages.

Determine your 5 category choices for Google places (and other services added in the Additional Details Section)

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1st Organic Listing is Service

Page

Position B in Google

Places Listing

Having 2 Pages Ranking is better than having 1

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Exmaples: mycompany.com/utah/salt-lake-city/ mycompany.com/salt-lake-city/

For a Multi Location Company….

Use aLocal Landing Page on

your Google Places Listing

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Then Use your Home Pages OR service pages to rank organically

1st Organic Listing is

Home Page

Position C in Google

Places Listing

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Title Tags and Meta Description

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Research from Friday, Feb 21st 2012

We looked at 50 companies in different markets & categories who ranked position A in maps.

76% listed city/location in title tag

82% listed keyword/category in title tag

78% listed business name in title tag

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I do think you need your phone in either the description or title.

This is what I recommend:

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Call to Action

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Calls to action are the most common missing element on local sites.

If visitors aren’t told what to do on your site…they get confused and leave.

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Make it BIG enough to matter!

Not this

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Make it Phone and Form!

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Never Stop Testing

Through testing calls to action we have increased clients leads by 20-65%

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Remember that is is easier to double your leads with the traffic you already have.

Than to double your leads by doubling your traffic in a local market.

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NAP + MAP

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Custom Google MyPlaces Map

Name, address, phone info and other

business info.

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Custom Google MyPlaces Map

Click on My Places

Click Create Map

Use the Tools

1

2

3

To create a custom map visit google.com/maps and follow the above instructions.

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hCard Address

Schema Address in sidebar

Your NAP can be properly coded in both Schema and hCard on a site.

2 is always better than 1. Especially when engines can’t decide which one they want.

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schema-creator.org/

Use these tools to create the code

microformats.org/code/hcard/creator

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Correct markup could be a factor in getting this…

A Map +Box on your organic listing (KML file could be a factor as well)

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KML File +Geo Sitemap

KML = Keyhole Markup Language

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KML FILE

Geo Sitemap

Tip: Use GeoSitemapGenerator.com to create these. EASY!

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KML File Geo Sitemap

Is Submitted to..

Which lets Google know where this

is..

Are both uploaded to your site.

Creates This…

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KML data could be a factor in getting “Landmark Status” in Google Maps…

TIP: If you’re a landmark in Google Maps, That probably means they trust your location.

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Add your geo sitemap + kml file to your site sitemap to guarantee that Google finds it.

My Mother-in-Law always says, “If its worth doing it’s worth overdoing.”

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Imagery That Works

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Images of you/your staff

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Don’t do this…

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A real review…

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Images of your Location or Vehicles

Help searchers recognize and be comfortable with your local business location/vehicles easily with website images.

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Images of your Service or Product

Your imagery should show what the customers money gets.

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Test Your Images effect on Conversion!

VS

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Trust Symbols

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National Trust Symbol

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Industry Trust Symbol

Find by searching for “industry + certification” “council” etc.

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Local Trust Symbol

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Testimonials

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Markup Your Testimonials

Use microformats.org/code/hreview/creator to learn the code.

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Testimonials are not as trustworthy as 3rd party reviews but…

+52%

Testimonial lead to a 52% Increase in CTR on a keyword

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Here’s How…

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DOUBLE STARS?

WTF?

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Test ALL your markup with this tool…

Use google.com/webmasters/tools/richsnippets to test.

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Google+ Integration for Places

Use google.com/webmasters/tools/richsnippets to test.

This one Spotted by: Mike Blumenthal (Professor Maps)

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How+ to Integrate for Places

Use google.com/webmasters/tools/richsnippets to test.

1

2

3

Re=“author” tag in Nav

Link to G+

Link to about me page on G+

This one Spotted by: Linda Buquet

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Map/Nap Calls to action

Picture of Staff

Testimonial

Reviews Links

Trust Symbols

Individual Location Page

Service/Location info

Onsite Local SEO Tactics for Conversion and Ranking

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Mike RamseyNiftyMarketing.com

gplus.to/MikeRamseyThank You!