on#this#training…#jiu+jitsu+2… · • simple#–playing#the#conversion#game#is#...
TRANSCRIPT
On this training… • I will make a BOLD promise to you… • I will give you the EXACT tools and techniques you need to double, triple, or QUADRUPLE your business and make more money online than ever before…
• I will give you a lesson in conversions beIer than you’ve ever learned anywhere else – even in courses you’d pay $5,000 for…
• And I can show you all of this in about 90 minutes…
Why you MUST Learn This… • Simple – Playing the conversion game is FUNDAMENTAL to your success
• Increasing your understanding of conversions will create increased success in ALL the other areas of your business
• Marketers who understand these principles have an ABUNDANCE of projects to work on because everything they touch turns to GOLD!
• It’s all about understanding what really makes up conversions in your business – if you do this, your business WILL dramaXcally increase in profitability
Tales of a Clueless SEO Expert • See this motorcycle? I own it…
• It was my present to myself a\er my first big online successes and I use it for joy riding around on a daily basis...
Tales of a Clueless SEO Expert • You see I developed TWO successful online brands in my first two years of Internet MarkeXng while PRIMARILY focused on SEO and other traffic generaXon techniques I had picked up…
Tales of a Clueless SEO Expert • As a self development expert and daXng & confidence coach named Kurt Spelling -‐ I’ve reached over one million people and built a list of over 15,000 – selling digital products
Noah Ham…err Kurt Spelling on Youtube!
Tales of a Clueless SEO Expert • And as an SEO expert learning how to gobble up rankings in the search engines, I created an ecommerce store that sold high quality water filtraXon devices called water ionizers
Tales of a Clueless SEO Expert • And Business was Good…
• Nearly one MILLION dollars revenue in 2010! • $8 Visitor value! • But an awful conversion rate of about 1.1%...
Light bulb! • “WOAH!” What if my website conversions had been just 2%, or 3%, or 4%...
• What if my website had 5% conversion rates?!
I Had Literally Le\ MILLIONS on the Table…
• Amazon.com and MANY other highly opXmized sites have reported conversion rates as high as 15%...
• How POWERFUL would THAT be inside my business…
Tales of a Clueless SEO Expert • So I did what any highly efficient, recently wealthy, self development enthusiast would do…
• I spent over $10,000 purchasing FIFTEEN different informaXonal courses on the topic of conversion
Tales of a Clueless SEO Expert • Then I locked myself in the dungeon for two weeks straight
– puong over 100 hours per week into digesXng the wealth of informaXon I had just acquired
• I took detailed notes on EVERYTHING, determined to MASTER conversions…
• A\er going through the programs, I combined all the notes, keeping only the BEST advices from the various experts
• And to finish out my “conversion boot camp” – I spent 36 hours (nearly straight) wriXng a 60 page, 25,000 word report to teach it to all my SEO friends enXtled “Tracking, Conversions, Persuasion, and Selling – Notes to Help Explode Your Business”
And this Changed My Life… • I’ve never understood SO CLEARLY my customers needs, the selling process, and how to bring the most VALUE to my customers and the most DOLLARS to my bank account…
Tales of a Clueless SEO Expert • And that’s why I’m doing this… • You see, I’m NOT a “conversions guru” and won’t claim to be!
• In fact, I’ve been so busy creaXng two new businesses that I haven’t even goIen a chance to implement some of what I learned within my two exisXng brands (opportunity A.D.D.!? Yea…)
Tales of a Clueless SEO Expert But I’m a self development expert, a natural born teacher, and a prolific content provider who had two CRITICAL things you probably don’t…
1. Over $10,000 to spend buying conversion courses from all the Gurus 2. Over 200 hours of Xme to dedicate to taking hundreds of pages of notes and condense them down into a POWERFUL conversion blueprint which I’ll be sharing with you on this training
And will you take advantage of all this informaXon?
Probably Not! • Because you don’t have these THREE things going for you…
• ONE – you don’t understand the blueprint(yet)… • TWO – you won’t put in the six short weeks of consistent aIenXon it takes to thoroughly understand the conversion processes and double, triple, or quadruple your business – six measly weeks of dedicaXon is stopping you!
And the Big Number Three… • You most likely won’t even TAKE the minimal RISK involved with this sort of change.
• You see, to your ego-‐self, change is risky. A\er all, its nice and cozy and safe inside of your current state of affairs, even if it’s not the reality you truly desire.
• Most businesses will NEVER make the simple changes necessary for TRANSFORMATION to occur and this will keep them stagnant and unsuccessful…
But “IF” You Did Make the Commitment and Take the Risk….
• You can easily RECREATE your understanding of Internet MarkeXng and take ALL your businesses to the next level…
• Instantly creaXng more freedom, flexibility, and boIom line profits.
• You can transform a failing online business into a thriving success any Xme you wish, and begin living a life abundant in joy, prosperity and success!
The “secret” to this… • Is understanding the six simple areas of “Conversion Jiu Jitsu” and how to effecXvely integrate them into your online business.
That means… • Once you know these principles – and MASTER them – you will be able to effortlessly create winning offers, sales funnels, and campaigns.
So if you’re ready to learn this… • I’m more than ready to teach it to you. • Take your first risk now and say “I’m ready!” • Don’t worry, nobody is watching you in your underwear…keep living the dream! J
Conversion Jiu Jitsu – A Six Part System
Part 1 -‐ Mindsets • Three Fundamental and CriXcal Mindsets to understand… – Conversions are MORE important than traffic – DrasXcally improving your conversions is NOT hard
– “The Power Conversions MarkeXng Mindset” • On this training we’ll cover the first two in depth and at least touch on the third
Conversions are MORE important than Traffic…
• Proof by example: – 1 million people came to your site today, but your conversion rate is 0% -‐ meaning zero sales, zero value added to your business’s boIom line
– 40 people came to your website today, since you know Conversion Jiu Jitsu, your conversion rate is a healthy 5% -‐ meaning two sales worth of income generated for your prospering online business.
DrasXcally Improving Your Conversions is NOT Hard…
• As an SEO and traffic generaXon expert, I know I used to ignore conversions…and as you saw I’ve paid a price for it
• Understand that conversion tesXng, tracking, and improvements are NOT… – Difficult – Time consuming – Complex – Expensive
In fact… • Anyone with an understanding of conversion Jiu Jitsu and a bare minimum technical knowledge can easily run these important tests and improve the conversions of their business.
Understanding this Allows… • You to grasp the complete spectrum of a successful online business.
• CreaXng a prosperous business that pumps residual income into your bank account becomes a CERTAINTY -‐ you’re now fully equipped to play the game
• Success is no longer a quesXon of “if”, just “when”…
A Simple Exercise to Get Powerful Focus
• “The Conversion Mindset Mirror Exercise”
• Connect in with your higher self
• Reaffirm your new beliefs about conversions
• Declare your intenXon to start integraXng this training NOW
This Just Sets the Stage • In the next five secXons you’ll get SPECIFIC and immediately acXonable knowledge
• But without the proper mindset – you won’t be able to IMPLEMENT
• My $5,000 coaching experience…
Make Sense?
Great! • So when will you actually do this exercise? • If you said “Immediately a\er this training is over” then you answered correctly! J
Part 2 -‐ Persuasion
Part 2 -‐ Persuasion • Persuasion is not the same as “convincing” someone to buy – deeper than that!
• Real persuasion bypasses the logical mind and connects directly with the customer’s subconscious – saXsfying their needs, easing their fears, and solving their deepest pains and insecuriXes.
Part 2 -‐ Persuasion • Most people buy from an emoXonal state, parXcularly fear and desire
• This is evidenced by the existence of “Keeping up with the Jones’s”
• To skyrocket your business you must understand their problems and SOLVE them.
If You Actually Accomplish this… • You WILL instantly increase your conversions • You will create a DEEPER relaXonship with your customers – resulXng in immediate increases to customer VALUE and brand LOYALTY…
• They will adverXse for you!
How to Understand Your Customers and Solve Their Problems
• One simple (yet POWERFUL) word…. • Feedback!!
Feedback • Feedback is the informaXon you get by interacXng with your customers.
• By doing this properly, you’re customers will thank you for it, form a deeper relaXonship with you and your brand, and literally TELL you how to sell them more product (hint: solve ALL their problems!)
• Luckily in the informaXon age, the opportuniXes to collect feedback are ENDLESS…
How to Start CollecXng Feedback • Beneficial feedback loops should be at every stage of the selling process helping gather insights into visitor’s thoughts at that stage.
• A few high priority places to start includes: – A\er a purchase – A\er an opt-‐in – Before abandoning purchase – Before exiXng the site
With Just a Few Weeks of Feedback… • You’ll begin seeing a side of your customers you’ve probably long since forgoIen.
• Remember – you’re the expert. It’s most likely been a WHILE since you were in your customers shoes…
• Using feedback to refresh yourself will keep you connected to your customers and able to provide them the products and services they truly desire.
The Most Powerful Change Your Business Can Make – Start a Dialogue • The next evoluXon of business -‐ The FascinaXon Economy
• But I digress…just understand that feedback will keep you in the conversaXon and ALWAYS right where you need to be.
Sound Good so Far?
Part 3 – Tracking
Part 3 – Tracking • Most people are only doing the most BASIC form of tracking – I know I was…
• You set up Google analyXcs, look at your traffic each day and see it go up or down, and you get happy or sad…
• And for most people – this is the extent of their tracking
Part 3 – Tracking • But tracking provides CRITICAL flexibility to your business and if you want to take your business to the next level, it will be VITAL to understand
• What quality tracking gets you: – Real ROIs – The ability to scale (online, offline) – Where to test => increased conversions
Scent – The True Value of Tracking
• A customer enters your website following a certain “scent” (mmmmmm bacon…)
• If you break the scent, you generally lose the sale
Examples of a Bad Scent • Clicking through from an anchor text about x and the page is about y
• Reading a headline about x, being sold on product y
• Dealing with pains x & y, then switching to pains y & z
Proper Tracking to the Rescue! • Where you’re losing your scent is reflected in proper tracking
• These are many Xmes obvious and quick to fix, or represent the PERFECT place to run your MOST VALUABLE split tests
With Tracking in Place • You’ll always know what part of your business to improve to quickly and effecXvely increase your boIom line profits
Immediate Steps • If you haven’t already, set up Google AnalyXcs or something similar…
• More importantly – spend your Xme to understand all of it’s features and SEGMENT your data
• SegmenXng is a secXon all it’s own – but just understand that the more specific you get with your traffic the more value the data has for your business
• Finally, set aside Xme each week to analyze!
So When Will You Start Tracking?
Part Four – TesXng
Part Four – TesXng • This area (along with mindset) is the foundaXon of Conversion Jiu Jitsu.
• No maIer what your level of experXse – the true determinant of whether changes to your business should be kept or removed – is tesXng.
• You may think “Wow red looks so great!” But o\en the tests say otherwise…
Part Four – TesXng • The only TRUE indicator of what changes should be made to a website are tests
• EnXre teams have been proven incorrect Xme and Xme again…so leave your egos aside and set up technology to do the work!
Part Four – TesXng • TesXng is the fundamental reason that Amazon.com has been able to become an online giant…
• They’ve been CONSISTENTLY tesXng their website since 1996 and have used these methods to improve conversions from 1% to 15%!!
• That’s a 1500% increase in revenue INDEPENDENT of your traffic sources!
Part Four – TesXng • Google Website OpXmizer (GWO) – IntuiXve – Free – Does A/B or MulXvariate – Gets the job Done
A/B and MulXvariate Split TesXng • A/B
– One element vs. another or one property vs. another – Only two possible outcomes A/B – Simple – fast – effecXve – Best for tesXng: value proposiXon, call to acXon, offers/incenXve, layout opXons, sales funnels
• MulXvariate – Many elements or properXes simultaneously – A geometric amount of possibiliXes (ie: 3x3x3=27) – Takes more traffic, but can tell you more informaXon – Best for tesXng: page elements, buIons, fonts, headlines, hypertext link wording, pictures, etc.
But Where to Start? • Since you should now have some tracking in place – those
problem areas we discussed earlier are a great place! • Or, you can follow this structure:
– 1st – FuncXonal (404’s, freezing cart, bugs) – 2nd – Accessible (font size, language selecXon, alt tags browser compaXbility)
– 3rd – Usable (buIons easy to find, navigaXon easy to use) – 4th – IntuiXve (eye flow, point of acXon assurance, product detail pop ups, reviews, up front shipping)
– 5th – Persuasive (copy, product images, descripXons, feature tours, demos, product comparisons)
More Powerfully Specific, Yet Easy to Discover Places You can Start…
• Your top-‐five highest bounce rate pages • Your top-‐five highest exit rate pages • Your top-‐five lowest Xme spent pages • Your top-‐five key pages (checkout, cart, registraXon, top product, about us)
• Your top-‐five pages of highest traffic
Take Back Control • Can you see how implemenXng effecXve tesXng allows you to immediately take back control and be the master of your businesses desXny?
• When you have effecXve tests in place, you can feel safe knowing that EVERY MONTH you’ll see your business’s profits increase…
• It’s a CERTAINTY.
What We’ve Got So Far
What if You Implemented… • Just Your Favorite Xp from each of the first four secXons…
• And each made just a 20% difference to a conversion factor somewhere in your business
• 20% + 20% + 20% + 20% = 80%... • You’ve already nearly DOUBLED your business • That’s the real POWER of these conversion methods!
So When Will You Start TesXng?
Part Five – CopywriXng
Part Five – CopywriXng • As you learned in the last secXon, copywriXng is one of the last things you test, but it’s ability to effect sales is MASSIVE and not to be overlooked
• Very simply -‐ say the right things at the right Xme, and your persuasion comes through authenXcally and a conversion is reached.
• Say the wrong thing at the wrong Xme and the scent is lost and your customer abandons your sales funnel
Part Five – CopywriXng • Now there are Macro and Micro factors to your copywriXng that you need to know about – Macro
• Which copy is placed where and to reach who? • The Four Buying ModaliXes
– Micro • Use of “$100” and power words • Specific sentence structuring and vocabulary opXmizaXon for conversion
• For the purpose of this training, we’ll cover the Macro, as I feel it’s MORE important than specifically what is being said
The Twelve Buying ModaliXes • There are Four Dominant Types of Buyers (or modaliXes)
– 1. CompeXXve – business like, logical, quick decision makers, disciplined, need opXons, probability, and challenge.
– 2. Spontaneous – emoXonal, acXvity-‐oriented, quick decision makers, need immediate graXficaXon and credible opinions.
– 3. HumanisXc – personal, relaXonship oriented, wants the human connecXon. – 4. Methodical – businesslike, slow decision makers, need hard evidence and
superior service. • And Three Stages of Buying
– 1. Ready to buy – 2. Sorta ready to buy – 3. Have no clue what they want to buy, but are a buyer.
• Combine any one from the top with any one from the buyer to get each of the twelve different buying modaliXes.
Why Should You Care? • Because a winning business has copy which is strategically placed for ALL twelve types of buyers
• But don’t worry…even though this sounds difficult, it’s really not!
• Just ask yourself these three quesXons: 1. Who needs to be persuaded? 2. What acXons does this person need to take? 3. How will you most effecXvely persuade this person?
A Quick Exercise… • To beIer understand how to reach your customers with
your message, take a piece of paper and write four secXons for each of the four modaliXes (compeXXve, humanisiXc, spontaneous, methodical)
• Create an imaginary customer story for each type – eg: Jane is a compeXXve purchaser of my weight loss product. She’s browsing for a soluXon before work, as she didn’t like the way she looked in the mirror this morning and had to take care of it…
• Use physical, social, and psychological details to round out an image of WHO is on the other side of your business.
Part Five – CopywriXng • Understanding copy wriXng (and your customers) from a macro level will create a massive shi\ in the effecXveness of your business.
• People will take the acXons you desire, more o\en than ever before.
• The boIom line is more people geong the help they deserve and more dollars in your bank account…Win – win!
Part Five – CopywriXng • And just for a quickie bonus, here are a few quick copywriXng Xps: – Copy near human faces or buIons is very highly read (and picture capXons of any type)
– 52-‐60 characters wide is best for sales leIers with wider pages showing a drop in readership
– Bold for emphasis is a BIG no no – bold is for readability and scanning
– When people scan the copy of your page, reading only the headlines, capXons, and bold words, the complete markeXng message should be delivered
Part Five – CopywriXng
Part Six – Sales Funnels
Part Six – Sales Funnels • The last piece to the conversion puzzle – and paramount to your success.
• By dissecXng your sales funnel and improving it – you open your business up to MORE than just increased sales, JV partners will coming searching for YOU
The Secret Formula to a Killer Sales Funnel
C=4M+3V+2(I-‐F)–2A With: • C = probability of Conversion • M = buyers MoXvaXon • V = clarity of Value proposiXon • F = FricXon • I = IncenXve • A = Anxiety
The REAL Secret is that this Should be Done MulXple Times…
• Great businesses have MULTIPLE sales funnels, bringing people from the various buying modaliXes into different funnels which are opXmized via this formula to CONVERT
• The beIer you know your customer (tracking, feedback) and the beIer you customize for that person (sales funnel, copywriXng) the higher your conversions.
• This is a never ending process that costs VERY liIle, but earns MAJOR dividends.
When Will You… • Take this formula and apply it to your PRIMARY sales funnel?
• How about IMMEDIATELY a\er this training… • Deconstruct each piece of the formula and ask yourself honestly “How am I doing on this secXon, on a scale of 1-‐10?”
• StarXng to see the bigger picture? Great!
Another Powerful Exercise… • This exercise WILL make you money. Do it! • When thinking about your conversions, consider this. If what you are offering is good, what are all the potenXal reasons why someone wouldn’t convert today, in 30 days, in 60 days, and so on?
• Dan Kennedy calls this negaXve preparaXon. • Get as many answers to these quesXons as possible and then cover ALL of your bases anyXme BEFORE your call to acXon buIon. It’s that simple!
Part Six – Sales Funnels • When your sales funnel is converXng higher, you make more money per visitor on your site.
• When you make more money, it means you can spend more money to achieve profits.
• When you make the MOST money per visitor of anyone in your niche, you have unlimited ability to scale your business. This is the true power of dynamic, opXmized, and professionally opXmized sales funnels.
So Let’s Recap
Got All That?
And if Implement Just ONE Technique from Each Area…
• You WILL increase your conversions, likely by 100% or MORE.
• Great! Is it really that simple? • In one word – YES!...but there are some problems…
Serious Problems • Everything we’ve done here today has an underlying problem that I bet you’re well aware of…
• Be honest – Have you ever… – Purchased a course or product only to have it sit on the shelf or your desktop?
– Purchased AND read a course or product, only to leave it’s contents unimplemented?
Bridging the Gap Between New InformaXon and ImplementaXon
Is HUGE!! See some of you here think you “got it”…
But Psychologist’s Studies Show... • 48 hours from now you’ll have forgoIen everything I said and HALF of what you thought as a result of what I said…
• 16 days from now you won’t even remember having been on this webinar, let ALONE anything we talked about…
• It really DOES go “in one ear, out the other”
Bridging the Gap Between Ideas and ImplementaXon…
• We’re not going to do this with one simple video training
• You need more than that… • You need a structured and detailed course which teaches all the finer points of conversion and gives you easy to follow, acXonable steps for increasing your business’s conversions…
Bridging the Gap Between Ideas and ImplementaXon…
• More importantly – you need accountability and ongoing support throughout the course!
• You need someone to require you take acXon and support you by answering quesXons, concerns or sXcking points that come up along the way
• If you REALLY want to take your business to the next level, these are all CRITICAL elements…
I Lost Millions So You Never Have to…
• Whether your making 100K a month or $1 a day, without these techniques you’re leaving money on the table…
• I DO NOT want you to have to feel the pain I felt when it dawned on me that I had stupidly, needlessly, and carelessly le\ MILLIONS of dollars on the table…
So Allow me to Help You Double Your Online Business…
• I have a strictly limited opportunity just for you guys…
• This has never been offered ANYWHERE else, and in fact, it will NEVER be offered again…
• Right now, you can be one of the FIRST to go through The Conversion Jiu Jitsu Academy– the ulXmate refinement and final result of my quest for conversion knowledge.
If You Get Involved with Conversion Jiu Jitsu Today…
• I’d like to work with you for 6 weeks to help you double, triple, or quadruple your business’s sales…
• Develop a deeper, more meaningful and lasXng connecXon with your customers…
• Empower yourself with new mindsets for highly effecXve markeXng and branding…
• And put more value out to more customers and more dollars into your bank account than EVER before…
Stop a Moment and Ask Yourself… • Could implemenXng what you learned here today make an immediate and posiXve impact in your business?
Now Imagine Immersing Yourself into the Conversion Jiu Jitsu Academy…
• A six week mastery course designed to take your business through a COMPLETE transformaXon.
• Let’s be honest -‐ What you’ve seen here is just a brief introducXon – An expert level educaXon simply could not fit into a two hour training!
Conversion Jiu Jitsu Academy • Each week you’ll immerse yourself in 1 of the 6 areas of conversions.
• You’ll then be taught the ins and outs of that topic, with absolutely nothing le\ out…
• You’ll get the very same EXPERT LEVEL training the guru’s are using on a daily basis to make millions of dollars online!
Each Week You Receive… • A 2-‐hour training session specific to that week’s topic • A Mind Map for easy organizaXon • A “Process Checklist” designed for outsourcing EASE (this alone makes the academy worth it!)
• Instant Mastery Exercises to help you become an expert and explode your business in record Xme
• And the “80/20 Blueprint” – Implement just these FEW things and you can expect to see MOST of the results from that area
Week 1 -‐ Mindset • Master your mind to become the brilliant marketer you are meant to be and EXPLODE your sales…
• Get in touch with the FUTURE of markeXng and branding to stay one step ahead of your compeXXon
• Create deep, LOYAL, long-‐lasXng relaXonships with your customers so they market FOR YOU and tell you how to conXnually improve your business.
Week 2 -‐ Persuasions • Receive devastaXngly SIMPLE Xps and techniques for instantly increasing the persuasiveness inside your business
• Understand EXACTLY how to speak to your customers to get them happily pulling out their wallets again and again…
• Learn the “Core Persuasion” formula for communicaXng directly with the subconscious consumer
Week 3 -‐ Tracking • Discover five places you are leaving money on the table which can be remedied just as quickly as they are found!
• Set yourself up with a successful business that can grow EXPONENTIALLY, without ANY addiXonal work or struggle
Week 4 – TesXng • Gain a deep understanding of why Amazon.com does up to 15% conversions, and how you will do it too!
• Get DOZENS of SIMPLE tests that can double or triple your sales and income literally OVERNIGHT.
Week 5 -‐ CopywriXng • Create guru level conversions in your business THIS WEEK simply by copying Xme tested, PROVEN methods!
• Never again struggle formulaXng an offer or communicaXng your product or service’s value…
• Get dirt-‐simple tests and Xps for taking your copywriXng to master level, avoiding leaving money on the table right from Day 1!
Week 6 – Sales Funnels • MulXply your cash flow faster than you thought possible by mirroring all the top gurus
• Hundreds of thousands of dollars (if not millions) in tesXng and tweaking – disXlled into it’s purest and most beneficial format for instant implementaXon into your business.
• Stop having to wonder if you’re “doing this right?” – our proven methods from the guru’s take away all doubt, fear and worry!
And By the End of these Six Weeks You WILL…
• Have ALL the tools necessary to skyrocket your conversions in not only your current online business, but ANY business you start in the future…
• How much Xme energy and frustraXon will you be able to avoid once you know how to create a COMPLETE (traffic & conversions) online business?
Conversion Jiu Jitsu is NOT… • A get rich quick scheme • Another “magic bullet” course teaching you some “never before seen” traffic technique
• BORING or overly technical • For people who want any of what I listed above.
Conversion Jiu Jitsu IS… A REAL, expert level course in running an online business that DOMINATES your niche and thrives with longevity, balance, and an ever increasing boIom line cash flow.
Six Weeks that will Change Your Life…
Six Weeks that will Change Your Life…
Six Weeks that will Change Your Life…
Six Weeks that will Change Your Life…
Six Weeks that will Change Your Life…
Six Weeks that will Change Your Life…
The Cost to You • The TRUE cost of this course…
– Ryan Deiss and Perry Belcher’s “Traffic and Conversion Summit I”………….$2997 – Ryan Deiss and Perry Belcher’s “Traffic and Conversion summit II”……….. $2997 – Strategic Profit’s “Conversion Clinic”……………………………………………………….… $47 – ROI RevoluXon’s “Google Website OpXmizer Training Course” …………….……$49 – Paul Ransom’s “Conversion Course”……………………………………………………….….$97 – MarkeXng Sherpa’s “2011 Email MarkeXng Benchmark Report”………..….. $347 – Dan Kennedy’s “InfluenXal CommunicaXon & WriXng Workshop”………… $2997 – Paul Hancox’s “Small Changes Big Profits”………………………………………………... $47 – Paul Hancox’s “Ten Percent Conversions”……………………………………………….… $47 – Bryan Eisenberg’s “Always be TesXng”……………………………………………….… $19.98 – Andy Jenkins’s Conversion Overview from “The Purple Discs”…………………$2000 – JusXn Cutroni’s “Google AnalyXcs”…………………………………………………...….. $18.66 – SEOMoz’s “Advanced Strategies” Trainings ……………………………………..……… $447 – Brad Grosse’s “Sales Funnel Report”…………………………………………………...……..$17 – Eben Pagan’s “Guru Master Class” …………………………………………………...……$2000
• That’s a total cost of $14,127.64 in informaXon ALONE!
The Cost to You • Not to menXon the fact that I’ve been rouXnely paid $125 per hour for coaching… – And over 300 hours of my Xme has been put into creaXng Conversion Jiu Jitsu
– From mastering the material to wriXng the book, creaXng the mind maps, training modules, coaching programs, exercises, process checklists, 80/20 modules…$37,500 worth of my Xme and effort…
The Cost to You $14,127.64 + $37,500.00 = $51,627.64! Obviously, I won’t be charging you fi\y grand for this training, though I COULD and it WOULD be worth it…
The Cost to You • If ALL you get out of this course
was… – The ability to quickly double your business’s conversion rate
– A deep understanding of how to connect with and persuade your customers and prospects
– The process checklists for outsourcing your conversion tasks
• Wouldn’t that be worth $5,000 to you?
The Cost to You • And what if I saved you… – Over $10,000 purchasing all the guru’s products and trainings…
– Over 300 hours of YOUR Xme assembling this informaXon into an easy to manage and implementable form (Worth $3000 even if you make minimum wage!)
• Wouldn’t THAT be worth $5,000 to you?
The Cost to You • Or what if you JUST got… – The sales funnels of the guru’s strategically proven to TRIPLE your customer values
– The more than THIRTY Xps and organized lists for improving your copywriXng in ONE siong
– And the “80/20 blueprints” for effortless implementaXon of each secXon…
• Wouldn’t THAT be worth $5,000 to you?
The Cost to You But lucky for you, I won’t be charging $5,000 (yet). Because I’m tesXng this out as a WSO for a much bigger launch to a larger audience, and we want a plethora of feedback and tesXmonials before the big day… And as result, you can get in for a MUCH lower rate.
The Cost to You For tesXng purposes we were kicking around (4) payments of $997… But we decided that we wanted to get a giganXc sample of feedback… So it’s not going to be 4, 3, 2, or even ONE payment of $997…
The Cost to You In a second I’ll reveal the exact price, but before I do I need a commitment from you… I need a serious promise that you WILL implement this course and when your business is doing beIer than ever before, you take a moment to send me a tesXmonial in either wriIen, audio, or video form, preferably with a photo and link to your site! The ONLY reason I’d EVER put this caliber product out for THIS price is because I want to get a TON of awesome feedback….
The Cost to You So, for this absolutely LUDICROUS one-‐Xme offer, I’ll be charging you the RIDICULOUSLY LOW Price of Just…
$47!
So for the Price of Dinner for Two… You can reinvent your complete understanding of markeXng as you know it… Bringing your business AND your bank account to NEW levels of success.
And this Absolutely WILL NOT Last I WILL take this offer down, and reserve the right to do so at ANY Xme. In the future, it WILL be offered as a VERY high Xcket coaching program and will NEVER again be seen at this price...
The Best Conversion Product Ever Made!
I honestly believe Conversion Jiu Jitsu is the most POWERFUL conversion product ever created. It’s a scienXfic, tested, PROVEN System… the perfect soluXon for your business, and is the culminaXon of DOZENS of the greatest markeXng minds that have ever lived… With online compeXXon only geong TOUGHER, you simply CAN’T afford to go without it.
Oh Wait, I Forgot I’m Completely Out of My Mind…
• Because I’m so commiIed to seeing you enjoy REAL success inside your business, included with the training course, Conversion Jiu Jitsu will come with THREE 2-‐hour webinar training events which you’ll receive on the 2nd, 4th, and 6th week of the course.
• A\er each week, I’ll be inviXng quesXons from all the parXcipants. At the end of every other week, we’ll all get together and address the quesXons on a live webinar, so you can quickly and easily move passed ANY and ALL road blocks on your way to success.
• That’s an addiXonal $750 worth of training…completely for FREE!
And Don’t Let me Forget… • This package ALSO comes with a complementary bonus copy of my full length eBook “Tracking, Conversions, Persuasion, and Selling – Notes to Help Explode Your Business”
• A $47 value…
And Don’t Let me Forget… • As well as the SEO checklist – An on page factors super report from the SEO experts behind Link Building Rocket
• An addiXonal $39 Value…
So to Sum It All Up… • In Conversion Jiu Jitsu You’re Geong…
– $14,127.64 of Expert InformaXon – Nearly $37,500 of my Xme... – Six Weeks of training Modules – Six Weeks of Supplementary Material
• Mind maps, audio, video, PDF, power point • 80/20 acXon plans • Process checklists
– Three Q&A Trainings Worth $750 – My Full Length Bonus eBook – Link Building Rocket’s SEO Bonus
• Over $55,000 worth of valuable training for Forty Seven MEASLY Dollars...$47!
And If you Want to be Part of the Conversion Jiu Jitsu Academy…
• You simply MUST take acXon and click the buIon below this training…
• I am COMPLETELY SERIOUS that this offer will NEVER AGAIN exist.
• This is your ONE chance to take advantage of it, before it becomes a $5,000 course, OR is removed from the market FOREVER and becomes training material for my $10,000+ private coaching clients
And Lastly…Thanks for Joining Me! • I hope this training was informaXve, eye opening, and
helpful to your business... • Remember, you’re one of the few LUCKY marketers who
will ever get the chance to see this offer at this price… • You’re one of the few who can receive the ability to
double, triple, or quadruple your business AND radically transform your understanding of how to build a successful online business…for this INCREDIBLY low price…
• I look forward to coaching you, exploding your business, and hearing how it all works out! J
Woah…You’re SXll Here? Get Goin’!