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OOH 2017-1 Openbare Resultaten Résultats Publics
Number of CIM faces in Belgium by size
Network Media owner Size (m²) Duration # Faces
Network billboards (14 days)
Contact 350 Belgian Posters 20m² 14 350
Moving 400 Belgian Posters 20m² 14 400
Access 500 Belgian Posters 8m²+10m²+20m² 14 500
Cover 600 Belgian Posters 8m²+10m²+20m² 14 600
Belgium 800 Belgian Posters 8m²+10m²+20m² 14 800
Grand Slam 1000 Belgian Posters 8m²+10m²+20m² 14 1000
Grand Slam 950 Belgian Posters 8m²+10m²+20m² 14 950
Grand Slam 900 Belgian Posters 8m²+10m²+20m² 14 900
Grand Slam 850 Belgian Posters 8m²+10m²+20m² 14 850
JCD Superstar National JCDecaux 8m²+20m² 14 755
JCD Superstar 48 JCDecaux 8m²+20m² 14 615
More O'Ferrall 16m²+ Publifer 16m² 14 414
More O'Ferrall Mega 16 Publifer 16m² 14 751
Network billboards 36 m² & mix (14 days & 21 days)
More O'Ferrall 36m² 80 Publifer 36m² 14 75
More O'Ferrall 36m² 100 Publifer 36m² 14 95
More O'Ferrall Maxi Mix 500 Publifer 16m²+36m² 14 489
More O'Ferrall Super Mix 440 Publifer 16m²+36m² 14 432
JCD Prestige Senior A (38m² & 21m²) JCDecaux 21m²+38m² 21 76
JCD Prestige Senior A (8m²) JCDecaux 8m² 14 54
JCD Prestige Senior B (38m² & 21m²) JCDecaux 21m²+38m² 21 76
JCD Prestige Senior B (8m²) JCDecaux 8m² 14 54
Urban furniture 2m² (7 days)
Adshel Antwerp + Clear Channel 2m² 7 350
Adshel Brussels Center Clear Channel 2m² 7 150
Adshel Gent Clear Channel 2m² 7 250
Adshel Golden Triangle Premium Clear Channel 2m² 7 350
Adshel Maximum XL Clear Channel 2m² 7 3010
Adshel Maximum XXL Clear Channel 2m² 7 3200
Adshel Optimum XL Clear Channel 2m² 7 2650
JCD Authentic Lady JCDecaux 2m² 7 2400
JCD Authentic Young JCDecaux 2m² 7 2400
JCD Pure Booster JCDecaux 2m² 7 2600
JCD Brussels Event JCDecaux 2m² 7 150
JCD Brussels Place 2Be JCDecaux 2m² 7 150
JCD Brussels B2B JCDecaux 2m² 7 150
JCD Conso JCDecaux 2m² 7 600
JCD Local Liege JCDecaux 2m² 7 250
JCD Taste 1 JCDecaux 2m² 7 2100
JCD Taste 2 JCDecaux 2m² 7 2100
Urban furniture 8m² (14 days)
JCD Brussels 8 (8m²) JCDecaux 8m² 14 50
Technical card CIM
09-11-17
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Number of CIM faces in the 48 urban centers by size
48 urban centers Outdoor 2 m² 8 m² 10 m² 16 m² 20 m² 36 m² S faces %
Aalst AAL 209 2 20 82 313 0,94%
Aarschot ARS 50 12 62 0,19%
Antwerpen ANT 2 899 50 93 104 330 75 3 551 10,71%
Arlon ARL 24 13 35 72 0,22%
Ath ATH 10 25 35 0,11%
Brugge BRU 371 7 29 407 1,23%
Bruxelles BXL 7 544 887 336 454 778 150 10 149 30,62%
Charleroi CHA 986 9 4 269 496 69 1 833 5,53%
Deinze DEI 38 1 7 32 78 0,24%
Dendermonde DMD 137 2 39 178 0,54%
Diest DST 35 2 14 51 0,15%
Eeklo EKL 14 5 11 30 0,09%
Eupen EPN 15 15 0,05%
Geel GEE 162 4 16 182 0,55%
Gent GNT 1 190 43 39 131 187 49 1 639 4,94%
Halle HLL 10 10 30 50 0,15%
Hasselt-Genk HAG 751 8 1 38 121 919 2,77%
Herentals HER 89 2 26 117 0,35%
Huy HUY 50 5 43 98 0,30%
Ieper IEP 58 2 22 82 0,25%
Knokke-Heist KNO 164 6 170 0,51%
Kortrijk KOR 375 8 8 42 120 553 1,67%
La Louvière LLO 186 30 123 339 1,02%
Leuven LEU 23 73 96 0,29%
Liège LIE 2 236 36 32 300 531 95 3 230 9,74%
Lier LIR 161 18 22 201 0,61%
Lokeren LOK 89 2 22 113 0,34%
Marche-en-Famenne MEF 13 13 0,04%
Mechelen MEC 400 18 31 84 533 1,61%
Mol MOL 67 13 80 0,24%
Mons MON 268 8 56 172 504 1,52%
Mouscron MOU 138 4 27 62 231 0,70%
Namur NAM 727 3 31 70 831 2,51%
Nivelles NIV 50 4 23 77 0,23%
Oostende OST 358 15 27 400 1,21%
Oudenaarde OUD 53 1 25 79 0,24%
Roeselare ROE 196 11 30 73 310 0,94%
Ronse RON 87 1 2 28 118 0,36%
Sint-Niklaas NIK 374 3 8 43 95 523 1,58%
Sint-Truiden TRU 93 2 25 120 0,36%
Tielt TLT 5 6 11 0,03%
Tienen TIE 117 20 86 223 0,67%
Tongeren TON 11 2 21 34 0,10%
Tournai TOU 362 3 38 95 498 1,50%
Turnhout TUR 149 20 25 194 0,59%
Verviers VER 263 6 38 96 403 1,22%
Waregem WAR 67 4 28 99 0,30%
Wavre WAV 64 4 35 103 0,31%
Non Urban NUR 1 173 10 44 59 1 913 3 199 9,65%
S 22 860 1 104 573 1 916 6 255 438 33 146 100%
Technical card CIM
09-11-17
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Urban Furniture 2 m² (7 days)
Estimated audience including all CIM street furniture in Belgium (excluding faces train & metro)
Universe: total population 12+
Total number of panels:
Global performances
Population size 9 614 003
VA Reach % 88
VRP 5 265
VA Frequency 60
VA Contacts 506 193 398
Reached indiv. 8 449 349
VAContacts transport means
Pedestrian 90 865 003
Cyclist 24 699 601
Car 369 420 966
Public Transport 21 207 827
VA Contacts per motive
Work 58 403 644
School 14 242 155
Professional 17 205 844
Shopping 65 682 293
Visit someone 40 515 044
Social/recreative 42 933 164
Pick-up/drop-off someone 27 324 081
Return home 208 568 212
Service 18 383 573
Other 12 935 388
VA Contacts per daypart
06:00 - 08:00 55 830 201
08:00 - 10:00 58 078 488
10:00 - 12:00 57 030 762
12:00 - 14:00 60 857 236
14:00 - 16:00 72 016 117
16:00 - 18:00 100 198 189
18:00 - 20:00 49 208 371
20:00 - 22:00 24 946 018
22:00 - 06:00 27 746 972
Technical card CIM
Technical card CIM
09-11-17
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
Billboards > 2 m² (14 days)
Estimated audience including all CIM billboards in Belgium (larger than 2m²)
Universe: total population 12+
Total number of panels:
Global performances
Population size 9 614 003
VA Reach % 94
VRP 5 602
VA Frequency 59
VA Contacts 538 554 364
Reached indiv. 9 058 563
VAContacts transport means
Pedestrian 52 182 425
Cyclist 26 285 810
Car 430 111 856
Public Transport 29 974 273
VA Contacts per motive
Work 61 560 663
School 15 178 278
Professional 18 078 415
Shopping 72 623 574
Visit someone 44 229 640
Social/recreative 45 427 301
Pick-up/drop-off someone 30 033 460
Return home 217 518 842
Service 19 920 655
Other 13 983 536
VA Contacts per daypart
06:00 - 08:00 58 814 828
08:00 - 10:00 63 994 055
10:00 - 12:00 64 388 853
12:00 - 14:00 67 726 783
14:00 - 16:00 79 841 008
16:00 - 18:00 107 655 698
18:00 - 20:00 48 389 335
20:00 - 22:00 23 362 024
22:00 - 06:00 24 140 670
Technical card CIM
09-11-17
The CIM guarantees the validity of the given data, not of any processing they may be subsequently used for.
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