ooh advertising in india - myhoardings !!
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OOH Advertising in India @ www.myhoardings.com Get all details & best advertising rates for OOH Advertising in India. Plz contact us:+91 9620541463, 09665911646 [email protected] Visit : www.myhoardings.com.TRANSCRIPT
“Out of Home Advertising in India”
www.myhoardings.com
Team of Myhoardings:
Ashok Patidar Rajpal Singh Geet Choudhary
Content:
● Advertising ● What Advertisement Is?● Why advertise?● What can be advertised?● Types of advertising:● Advertising Industry in India● Scope of Advertising Industry in India● Global outlook:● India outlook● OOH overview● Billboard● Bus shelter advertising:● Out-Of-Home at Airports● Digital OOH space● Market leaders in digital OOH space● Pricing of OOH ad space● Customers speak
Advertising:
1. To give public notice or to announce publicly.
2. Paid form of non personal communication.3. Commercial advertisers and Non-
commercial advertisers. 4. Different types of media: newspapers,
magazines, television, radio, outdoor or direct mail.
Advantages:
1. Differentiating similar products and services.2. Brand equity.3. Cost-effective.4. Control over the Brand message.
Disadvantages:
1. To determine the effectiveness2. The cost of producing and placing ads3. Credibility and image problems4. Vast number of ads creates clutter problems
What is Advertisement ?
1. Commercial communication.2. Reaches large groups of people.3. Communication is speedy.4. Elements of Advertising.5. Mass communication and mass production.6. Non-personal communication.
Why Advertise?
1. To retain loyalty2. To project an image3. To stimulate sales 4. To communicate
Product Advertising
OOH at Airports:
1. This revolution began with privatisation of airports
2. From being conventional to innovative vehicles
3. Airports have emerged as the costliest advertising spots
4. Occupies 25-30% of total advertising space
Pricing of OOH Ad Space:
Airport are the most expensive ooh ad spaceIt costs anywhere between 15-20 lakh a monthMumbai’s Patel bridge is however an exception costing 7.5 lakh for a 10 day slotBus shelters cost around 65000 a month and billboards cost anywhere between 50000 – 3 Lakhs
OOH Advertising Details :
For more information regarding rates and execution of OOH Advertising in India -
contact us:+91 9620541463, [email protected] : www.myhoardings.com.