ooh product analyzer
DESCRIPTION
TRANSCRIPT
Integrated Out of Home Media solution for Buyers & Sellers
Monitor OoH
Current Situation
• Lack of OoH knowledge in Media Planners.– Not only audience data.– Distribution.– Rate cards.
• Need for quick and easy access to information.• Lack of proper tools.
Goal
• Spread the OoH knowledge.• Create a unique & cool tool to answers all their
needs.• OoH Oriented.• Useful for Media Planners• Updated Information.• Commercial … Sell OoH
Spain
• Supported by GEOMEX members.
• Free for all Media Agencies and clients.
Product Analyzer OoH Monitor
An integrating tool that unifies all the OoH offer updated in a single
source.
To facilitate an easy access and comparison of all products ,
formats and information.
InterfaceMonitor Screenshots
Mode- Analyze of specific product- Audience Calculation & Planning- Compare & Evaluate products- Ponderations & Discounts
Selection of- Company- Area- Format- Package/Network
General Information- Network- Characteristics- Rate Cards- Notes- Printing Costs- Audience Link
Network Distribution- State- Province/County- Town
Posting dates
Format Information- Characteristics- Pictures
Company Information-Contacts- Info- WWW- HQ and Offices- Branch name
Product Analysis and contrast- Characteristics- Geographic distribution
Discounts- Company- Product- Observations- Package/Network
Attributes- User defined- Comparatives
Product Search Engine- Geographic- Weighted Search
Product Search Results
OoH Audience Ratings
Planning Tool
Plan Parameters:- Number of weeks.- Cost per panel- Target
Overall Planning Result- GRPs- OTS- Reach- CPM-...
Individual Planning Result- GRPs- OTS- Reach -...
Reach analysis by product.
Frequency & Repetition analysis
Sociodemographic evaluation
Affinity evaluation
Geographic Distribution-By Reach-By GRPs-...