CREATING VALUE - LIFESAVING CAMPAIGN SHOWS POWER OF OUT OF HOME

Out Of Home has evolved beyond large format billboards for brand visibility into a multi-channel medium that builds awareness, drives engagement and inspires action, according to a new report on the Walking Wounded campaign by oOh!mediaWalking Wounded, a charity that supports returning veterans suffering post-traumatic stress disorder (PTSD), was the beneficiary of an Out Of Home campaign that creative agency BCM won through oOh!’s Million Dollar Pitch initiative. The initiative aimed to illustrate how the sector has evolved into a powerful medium in an age of medium fragmentation. The Walking Wounded Case Study (Effectiveness and Brand Innovation in Out Of Home Advertising) says the Out Of Home campaign for Walking Wounded reached almost 86 per cent of Australians in its first three weeks and that at least half who recalled the campaign took action as desired.

The Walking Wounded Case Study is available at http://oohmilliondollarpitch.com.au/case-study

END TO END DIGITAL STRATEGY - ACQUISTION OF JUNKEE MEDIA

oOh!’s acquisition of Junkee Media is the natural next step for oOh!, creating a unique leading position for native content engagement in a mobile and social world. It also reflects oOh!’s end to end digital strategy to increase consumer engagement and drive advertiser return on investment. Junkee Media is one of Australia’s fastest growing and most innovative Millennial focused new media companies. Its online publications – news sites Junkee, inthemix, FasterLouder and native content platforms AWOL and The Cusp - attract more than 1.25 million Australian unique visitors a month and reaches more than 5.5 million Millennials through its social channels every week.

Read more at http://www.adnews.com.au/news/expect-more-junkee-style-deals-in-outdoor-s-hunger-for-content#RlfFKczWsAk2I5TS.99

DELIVERING GREATER AUDIENCES - oOh! ADDS 13 DIGITAL BILLBOARDS NATIONALLY

The expansion of oOh!’s digital Road portfolio is strategically driven so that premium sites can deliver maximum reach and return on investment for advertisers, and to complement our leading national classic and dynamic inventory across our eight audience environments. These digital additions, coupled with our data and measurement investment, will further enable us to deliver the right message at the right time and to the right audience for maximum advertiser benefit.

Read more at http://www.oohmedia.com.au/articles/ooh-add-13-digital-billboards-nationally

DIVERSE PRODUCT PORTFOLIO - oOh!’S NATIONAL AIRPORT OFFERING BOLSTERED WITH BRISBANE WIN

oOh! has secured long term rights to Brisbane Airport’s Domestic Terminal (Virgin Australia area), giving oOh! exclusive rights to what has been voted Australia’s best airport. The addition of Brisbane Airport’s Domestic Virgin Australia Terminal to our Fly portfolio will provide advertisers even greater coverage when wanting to reach the unique and growing flyer audience.This win cements oOh!’s leadership position in the important airport environment and continues to enhance oOh!’s national offering, covering 10 cities, 15 terminals and 17 business lounges.

Read more at http://www.oohmedia.com.au/articles/ooh%E2%80%99s-national-airport-offering-bolstered-brisbane-win

oOh! UPDATE AUGUST 2016

END TO END DIGITAL STRATEGY - oOh!MEDIA PARTNERS EXCLUSIVELY WITH QUANTIUM FOR OUT OF HOME DATA

oOh! has secured an exclusive long term partnership with leading data and analytics company Quantium to provide Out Of Home advertisers with an Australian first in audience-targeting capabilities. The partnership will revolutionise the way advertisers can target audiences when they are away from home through geographically-specific data.The partnership provides the foundation for an audience-led future that will help advertisers plan and measure Out Of Home campaigns with greater effectiveness and efficiency. Advertisers and agencies can now leverage our data and segments in another major marketing channel, in addition to our partnerships in TV, digital display and social media. It’s now possible to activate multi-channel campaigns that speak directly to audience segments based on real purchase behaviour.

Read more at http://www.adnews.com.au/opinion/the-braver-newer-world-of-big-data