oomph! media pvt
TRANSCRIPT
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EntertainmentIndustry
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Indian Entertainment Industry
Industry touched INR 652 millionIndustry touched INR 652 million
Registered growth of 11% over year 2009Registered growth of 11% over year 2009
Film Industry contributes ~20%Film Industry contributes ~20%
Largest Film Industry in the world in termsLargest Film Industry in the world in termsof number of films producedof number of films produced
Digitalization and increase in number ofDigitalization and increase in number of
screen has enhanced moviescreen has enhanced movie--goinggoing
experienceexperience
Government Initiative has given a boost toGovernment Initiative has given a boost to
the industry (100% FDI allowed viathe industry (100% FDI allowed via
automatic route)automatic route)
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0
200
400
600
800
1000
1200
1400
2007 2008 2009 2010 2011E 2012E 2013E 2014E 2015E
Year
INR (Billion)
Overall Industry Size/Growth
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Film and Production
ProductionProduction-- a very important aspecta very important aspect
of filmof film--makingmaking
Story and castingStory and casting
PrePre--production processproduction process
PostPost--production processproduction process
Film distributionFilm distribution
Money involvedMoney involved
Brand worthBrand worth-- Big Banners and theirBig Banners and their
effect on audienceseffect on audiences
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What are Production Houses?
Production of live or recordedProduction of live or recorded
entertainmententertainment
Variety of programsVariety of programs-- TV shows, Films,TV shows, Films,
Sports Event, Live Concerts, etcSports Event, Live Concerts, etc
Provision of money (Budget)Provision of money (Budget)
DecisionDecision--makingmaking
Contacts and associationsContacts and associations
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OOMPH!
Our Vision:Our Vision:
To be one of the Top GlobalTo be one of the Top GlobalCommunication & EntertainmentCommunication & Entertainment
company by harnessing talent,company by harnessing talent,
technology, creativity and passiontechnology, creativity and passion
with an enthusiasm to change thewith an enthusiasm to change theconvention through conviction.convention through conviction.
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At OOMPH
Film ProductionFilm Production
-- PrePre--productionproduction
-- PostPost--productionproduction
Film DistributionFilm Distribution
Film StudioFilm Studio
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Pre-production
Involves all aspects of film makingInvolves all aspects of film making
before filming beginsbefore filming begins
Story/ScriptStory/Script
Budget and FinancingBudget and Financing
BuzzBuzz
EquipmentEquipment
CrewCrew
CastingCasting
R
ehearsalsR
ehearsals
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Post-production
Involves all the aspects of filmInvolves all the aspects of film--makingmaking
after raw video has been shotafter raw video has been shot
EditingEditing
SoundSound
CopyrightCopyright
ImagesImages
Technology usage to replicate dataTechnology usage to replicate data
Physical copying of dataPhysical copying of data
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Film Distribution Distribution TerritoriesDistribution Territories
BiddingBidding
Multiplex/Exhibitor TieMultiplex/Exhibitor Tie--upsups
Copyrights/LicenseCopyrights/License
Promotion/PositioningPromotion/Positioning
ScreeningScreening
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OOMPH! Studio Movie SetsMovie Sets
EquipmentsEquipments
EditingEditing
Sound recordingSound recording
AnimationAnimation
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The Beginning
IncorporatedIncorporated inin MumbaiMumbai AugustAugust 20012001
FilmFilm ProductionProduction
FilmFilm productionproduction --keykey sourcesource ofof revenuesrevenues
BuiltBuilt capabilitiescapabilities forfor costcost effectiveeffective filmfilm productionproduction
ProducedProduced moviesmovies suchsuch as,as, JabJab WeWe Met,Met, BhagamBhagam BhagBhag,, GolmaalGolmaal--FunFun
Unlimited,Unlimited, MaineMaine PyaarPyaar KyunKyun KiyaKiya
FilmFilm DistributionDistribution
DistributedDistributed 3131 moviesmovies overover pastpast threethree yearsyears
CreatesCreates presencepresence andand increasesincreases visibilityvisibility inin thethe marketmarket
ProminentProminent distributordistributor inin MumbaiMumbai territory,territory, recentlyrecently enteredentered DelhiDelhi
SuccessfullySuccessfully distributeddistributed blockbustersblockbusters suchsuch asas OMOM ShantiShanti OM,OM, PhirPhir HeraHera
PheriPheri,, Partner,Partner, HeyyHeyy BabyyBabyy,, DusDus
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Our Films
Focus :Focus :
-- High entertainment value andHigh entertainment value and
mainstream Hindi filmsmainstream Hindi films
Target Audience :Target Audience :-- All segmentsAll segments
Range :Range :
-- Family entertainers, comedy,Family entertainers, comedy,thrillers and romantic filmsthrillers and romantic films
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5 Parameters
Star castStar cast :: Bankability and marketBankability and market
valuevalue
BannerBanner :: Adequate resources toAdequate resources to
complete the film in timecomplete the film in time
Script/DirectorScript/Director :: Strength of scriptStrength of script
and track record of directorand track record of director
Music :Music : Track record of music directorTrack record of music director
Production :Production : Our marketing capabilityOur marketing capability
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Our recipe of Entertainment
ScriptScript-- WritersWriters
ScreenplayScreenplay
StarsStars
MusicMusic
SalabilitySalability
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Track record of strong and
consistent growth
Total Income (USD million)
7
15
24
5
10
15
20
25
30
FY2008 FY2009 FY2010
US$
FY2006 Revenue Composition
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What we want...
OOMPH! has been steadily making its placeOOMPH! has been steadily making its place
in the industry.in the industry.
We expect to do more quality films andWe expect to do more quality films and
work with quality stars and directors.work with quality stars and directors. We have met with peoples expectationsWe have met with peoples expectations
and will continue to do so.and will continue to do so.
We will give people what they want to see.We will give people what they want to see.
Indian Cinema will se a revolution throughIndian Cinema will se a revolution through
OOMPH!OOMPH!
Happy Viewing!Happy Viewing!
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