Opal Avenue Real Estate and Design Group™

Mission Statement

We provide personalized real estate and design services for customers who

desire luxury. Making your home your precious gem is at the heart of

everything we do.

Business ConceptLuxury realtor with integrated design services

Web based solution to understand our clients style

Certified designers create gem of a home

Interior designers have a complete web solution

Win! Win! Win!

Our TeamPresident – Chomell Castillo

VP Operations – Jessica GarcilazoRealtor and Design Operations

VP Marketing & Advertising – Ashley Williams

VP of Technology & Finance – Tony Cai

Industry Consultants

Cathy Blau – VP, The Corcoran Group Real Estate

Tripp Mills – Senior Associate Broker, The Corcoran Group

Elaine Dean – Managing Director, The Corcoran Group

Shane Reilly – President and CEO, Shane Reilly Inc.

Goals & ObjectivesBecome profitable on April of Year 1

25 Senior Realtors start of Year 1

Hiring a Selling Director

40 designer hosted sites end of Year 1

Bring on a few top designers as loss leaders

75 luxury homes sold in Year 1

191 luxury homes sold in Year 2

275 luxury homes sold in Year 3

Market AnalysisNYC Real Estate and Design Market

New York boasts a $488.8 billion economy!

Year-end bonuses drive luxury real estate!

$21 billion in bonuses for 2005!

9 out of 10 buyers can not picture an empty space

> 20% of purchase price is spent on design

Our Target Customer

Style focused buyers with incomes over $1M/year

Purchasing $3M properties and up

SWOT ANALYSIS

Marketing PlanOpal Avenue Brand

Major campaigns and Style Showcases in the New York Times, Forbes, WSJ, and Luxury publications Sponsorship of Non-Profit Organizations and their BenefitsSome advertising in top design magazines, trade shows, show house - Kips Bay Show House, Hampton Show HousePress Releases

Property ListingsNew York Times Real Estate ListingsOur Web SiteMultiple Listing ServicesShowcase properties in luxury magazine and television venues

The Solution

My Opal Style

My Opal List & Walk-Thru

Designer Tools

Financial Plan

Income Categories – Year 1

Expense Categories – Year 1

Financial Plan

Income & Expenses

Year 1

Income & Expenses

Year 2

Expand Geography

Domestic

East Coast: Florida

West Coast: Los Angeles, Las Vegas, Aspen

International

London, Britain

Barcelona, Spain

Monaco

Increase Real Estate Sales

Grow Interior Designer Network

Future Growth

In ClosingLuxury & Design Integration provides a competitive edge!

Our team is supported by the leaders in the industry!

We provide core value to luxury buyers & designers!

We have an excellent plan you should invest in!

Questions & Answers