op.cit bookstore november 13, 2013 © 2013 watermelon mountain web marketing 1 jan zimmerman, author...
TRANSCRIPT
YES YOU CAN:MARKET LOCAL ONLINE
Op.Cit Bookstore
November 13, 2013
© 2013 Watermelon Mountain Web Marketing 1
Jan Zimmerman, AuthorWeb Marketing for Dummies
Social Media Marketing All-in-One for DummiesWatermelon Mountain Web Marketing
[email protected] 505-344-4230
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Optimizing search terms for local markets
Optimizing PPC ads for local audiences Getting your business on search maps Importance of mobile search results Taking advantage of local business
directories and review sites Using local events calendars Using specialized local social media
What You’ll Learn
Targeted SEO
Right click to View Source to see your keywords
Will get higher ranking in search engine results if you use a phrase with a location instead of separate terms
Search engines look at relevance, inbound links, social media presence
Personalized search can become troublesome for marketing
Add location to <alt> tags and file names
SEO Points to Remember
Localizing Social Media
Include your location in all social media profiles
Include your location in keywords for title and description on images on Pinterest and Flickr
Localized Facebook Page
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People who look at ads are already shopping
Can save money by localizing ads (same process applies for Yahoo/Bing)
Don’t need to run ads 24/7 Use ads to drive traffic to your store
and to your site
Notes About PPC Ads
Targeting Play Per Click Ads
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Localizing Promoted Tweets
© 2013 Watermelon Mountain Web Marketing 9
Localized LinkedIn Ads
© 2013 Watermelon Mountain Web Marketing 10
They are FREE! They can include offers and ad
content, not just location They are easy for users to understand Google ties multiple functions into
maps They are used for mobile search
Why Maps Matter
GooglePluswww.google.com/+/business
Yahoo! Localhttp://smallbusiness.yahoo.com/local-listings/
Bing Localhttps://www.bingplaces.com/
Mapquest Local Business Centerhttps://listings.mapquest.com/pl/mapquest-claims/preview.ht
ml
Mobile Marketing SEO Optimize your mobile site rather than
automatically reformatting to small screen
Technical performance affects ranking Use good SEO especially for title &
page description tags Test and support all links from digital
newsletters and other social media
Mobile Marketing Searchis Critical
Mobile Marketing Search
Business Directory & Recommendation Sites
Local Events Calendars Social Group Buying Sites Location-Based Social Networks
Other Local OnlineTools
Local Business Directories: Merchant Circle
www.merchantcircle.com/corporate/landing/signup.html
Local Business Directories: Citysearch
www.citysearch.com/members/start?refers=engage
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Social Review & Recommendation:Yelp
https://biz.yelp.com
Social Review & Recommendation: TripAdvisor
www.tripadvisor.com/Owners-t2 www.tripadvisor.com/BusinessListings
Local Events Calendars:KUNM Events Calendar
www.publicbroadcasting.net/kunm/events.eventsmain?action=submitEvent
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Be very careful about pricing and number of offers
Try to negotiate for a better percentage (usually only getting 25%)
Warning: Group Deal Sites
Social Group Buying Sites: Groupon
www.grouponworks.com/get-featured
Daily Deal Siteshttp://contest.kob.com/engine/Splash.aspx?
contestid=56245&GroupMode=1242018
Location-Based Social Network: Foursquare
https://foursquare.com/business
Meetupshttps://secure.meetup.com/register
Resources
© 2013 Watermelon Mountain Web Marketing 30
Jan Zimmerman
Watermelon Mountain Web Marketing
(505) 344-4230
watermelonweb.com/marketingresources.htm