open 2013: frameworks for interdisciplinary, experiential entrepreneurship courses
TRANSCRIPT
Farley Center for Entrepreneurship and Innovation
Frameworks for Interdisciplinary and Experiential Entrepreneurship Courses
NCIIA Open
Michael Marasco & Todd Warren
March 22, 2013
Farley Center for Entrepreneurship and Innovation
Farley Center Goals
• Deliver interdisciplinary and experiential education that exposes students to the entire product and business development process within an entrepreneurship and innovation context
• Provide outside of classroom services/experiences that leverage our in classroom efforts to empower students, faculty and alumni to be successful entrepreneurs and innovators
Farley Center for Entrepreneurship and Innovation
Accolades
• Inc. Magazine named NUvention one of top 10 entrepreneurship classes
• NUvention Web student Nikhil Sethi named one of 9 Forbes College All-Star Entrepreneurs
Farley Center for Entrepreneurship and Innovation
Almost $2 million won in 2012
• Numat wins over $1.5 million in:• Clean Energy Trust• Rice-Mimas $100K• DOE
• Wins $100K at TechWeek Launch this past Monday
Farley Center for Entrepreneurship and Innovation
Accolades
Northwestern is the most entrepreneurial college in the MidwestForbes
Farley Center for Entrepreneurship and Innovation
Accolades
NUvention one of 4 classes highlighted in VentureBeat
Farley Center for Entrepreneurship and Innovation
Companies Created
Farley Center for Entrepreneurship and Innovation
Are we going back to the beginning?
Do it
Cases/Majors
Field Studies/InternshipsHybrids/ NUvention
Incubators
Farley Center for Entrepreneurship and Innovation
Entrepreneurship Ed is Evolving From:
Farley Center for Entrepreneurship and Innovation
To?
Farley Center for Entrepreneurship and Innovation
Where Are We Learning From?
Farley Center for Entrepreneurship and Innovation
Where Are We Learning From?
Farley Center for Entrepreneurship and Innovation
What is NUvention?
• Interdisciplinary/Experiential• What students are asking for• Alums with deep experience chair classes• Evolution of case based learning• Best simulation of creating a product/service and business• More rigorous than an incubator• Start-ups are not a goal but nice follow-on validation• Expanding to Digital Media and Nano
Farley Center for Entrepreneurship and Innovation
High Level Framework
NUvention
Students
Alumni Faculty
Industry
Farley Center for Entrepreneurship and Innovation
History
• Student idea in 2006• Dean level support• Key faculty support• Key Alum• Needed Organizer• NUvention Medical launched September
2007• 6 Classes today
Farley Center for Entrepreneurship and Innovation
Guiding Principles
• Alum Chair• Alum Advisory Board-1 or 2 face-to face
meetings/Mentors• Faculty Lead• Consistent branding and infrastructure• Start-Up Weekends/Pre-Class assignments• Team Building• Uniform Governance
Farley Center for Entrepreneurship and Innovation
Challenges
• Governance• Faculty Appointments/Comp• Funding• Faculty Leadership/Faculty Team Size• Unified Marketing Message• Tech Transfer• Mentorship/Coaching• School Politics• Overhead/Cost
Farley Center for Entrepreneurship and Innovation
Logistics/Infrastructure
• Governance Centralized vs Decentralized• Medical Case Study
• Tech Support• Class Web Sites• Online tools for status, project mgt, business model canvas
• Adopted LaunchPad Central this year
• Dedicated Staff Support• Cross Listing/Degree Applicability• Department Level Liaisons
Farley Center for Entrepreneurship and Innovation
Lessons Learned
• Alum Role Key- Attend Todd’s Session Sat @10• Chair• Advisory board
• Class by Committee Does Not Work• Faculty Lead
• Creating Student Teams is Challenging• Different Goals-Committed to start-up, learning, not sure• Student created teams do not work as well faculty formed.
• Interdisciplinary Works• Hard to Tell Students Apart
Farley Center for Entrepreneurship and Innovation
Contact Info:
Michael A. Marasco, [email protected]
@mmarasco847.467.6347
Todd [email protected]
Farley Center for Entrepreneurship & InnovationMcCormick School of Engineering
Northwestern University2133 Sheridan Road, 2.331
Evanston, IL 60208