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BE A PART OF www.opendesignct.com opendesignct @opendesignct 12-23 AUG 2015 Sponsorship Proposal

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BE A PART OF

www.opendesignct.com

opendesignct

@opendesignct

12-23AUG2015

Sponsorship Proposal

WHAT DOES DESIGN HAVE TO DO WITH ANYTHING?

It's no accident that many of the world's top brands are also

design leaders.

Design-oriented organisations invest in thinking this stuff through.

They put design at the heart of their company to guide innovation and to

continually improve products, service and marketing.

They recognise that a great design leads to differentiation, customer

loyalty and higher profits.

What is certain is that the design bar has been raised and design-oriented

businesses are winning.

”ADAM SWANN, FORBES

DESIGN IMPACTS MANY SECTORS

EDUCATION

TECHNOLOGY

HEALTH CARE

SUSTAINABILITY

FOOD

INNOVATION

COMMUNITY

MUSIC

ART

SPACES

TRANSPORT

GROWTH

COMMUNICATION

DEVELOPMENT

Open Design is a citywide festival where everyone is welcome to celebrate and experience design and innovation as drivers of economic and social development.

Open Design Cape Town raises awareness of and increases appreciation for design by all.

It creates an educational, informative, inclusive, collaborative platform for the people of Cape Town to use design and its numerous applications to openly share its values and impact.

BROUGHTTO YOU BY:

PARTNERS

MAIN SPONSORS

OUTCOMES OF OPEN DESIGN

Make design accessible

Demystify design

Celebrate a city of innovators

Create platforms to share ideas

Stimulate economicgrowth

Showcase local designand innovation

City wide festival recognised on the global design week calendar that brings the whole of Cape Town to life with design-related events and activations, attracting local, regional and international visitors to the City.

OPEN DESIGNVISION

10 428 Festival visitors

114 Events

Speakers

Countries, 22 Contributors

High Schools

Tertiary Schools

Institutions / Organisations

35

11

17

16

11

AUDIENCEDesign is not reserved for a select few. Rather, it is a user-centric approach to bringing innovation into every part of life. With this in mind, anyone is welcome to experience and participate in the festival. The diverse programme is deliberately designed to appeal equally to design professionals, business, government, kids and the general public.

REACH

Open Design is a City wide event with the City Hall as the festival hubspace.

THE FESTIVALCONTAINSA COLLECTIONOF DIFFERENTACTIVITIES

TALKS

WORKSHOPS

EXHIBITIONS

SOCIAL SPACES & PARTIES

CONFERENCE

EDUCATION

COMPETITIONS

DAILY MOVIE PROGRAMME FOR SCHOOLS AND PUBLIC

COMMUNITIES

PUBLIC ACTIVATIONS

DESIGN TOURS

POP-UP SHOPS INTERNATIONAL PARTICIPATION

OPEN STUDIOS

GALLERIES / SHOPS

KID’S PLAY & EDUCATION

TALKS

WORKSHOPS

EXHIBITIONS

SOCIAL SPACES

OD Cafe

OD Bookshop

PUBLIC ACTIVATIONS

2014 COMMUNICATION COLLATERAL

INFESTATION PORTFOLIO

2014CAPE TOWN

2014CAPE TOWN

2014CAPE TOWN

2014STATISTICS

EVENTS

114

FACEBOOK REACH

469 000

MEDIA

R32milEDITORIAL

WEBSITE VISITORS

10 00050 000 HITS SINCE JUNE

TWITTER REACH

1 471 126

PEOPLE

10 428

FESTIVAL GROWTH

13/14/15

2013

10 MILLION

20 MILLION

30 MILLION

40 MILLION

50 MILLION

2014 2015

OPERATING COSTS

1

5

15

32

50

11

18

1.5 2.7

ADVERTISINGVALUE

EDITORIALVALUE

FESTIVAL GROWTH

13/14/15

2013 2014

7300 VISITORSTO FESTIVAL

10428 VISITORSTO FESTIVAL

13 000 VISITORSTO FESTIVAL

112 000 FACEBOOK

REACH

95 000 TWITTER

REACH

469 000 FACEBOOK REACH

1 471 126TWITTERREACH

SOCIAL MEDIAGROWTH

2013 2014

PREVIOUSSPONSORS

Design is for Tomorrow_

Human-centred design is becoming a global priority, shaping the route to more sustainable ways to live, work and play. Design thinking is the key to driving transformation in our communities and cities, and designing uni-versally accessible environments where everyone can thrive and prosper. Under this year’s theme, Design is for Tomorrow , the Open Design Cape Town Festival 2015 will explore the many ways we can use design and innovation today to secure a better future for tomorrow’s generation.

BenefitsBe a

partner (R500k+)

Be a sponsor (R40k-R499k)

Be a host(R5k-R20k)

Align your brand with design & innovation x x x

Integrate design-led, innovative thinking throughout your organisation x x x

Connect with new diverse audiences x x x

Prototype and experiment with new dynamic initiatives in an engaging, dynamic environment x x x

Help shape the structure and future of OD x

Speaker slot at opening and closing event x

Logo included in OD exhibition collateral x

Logo included on printed programme x x

Logo included on frontpage of website, linked to your own website x x

Your on page on OD website x x

Logo on event page relating to your hosted event x x x

Marketing collateral in main events space x x

3 branded events on the OD programme x

2 branded events on the OD programme x x

1 branded event on the OD programme x x x

Mentions in festival social media campaign and OD newsletter x x x

Sector-related article on innovation and design included in media campaign x

HOW TO GET INVOLVED

Notes: These packages are designed to be guidelines to illustrate the return on your investment in Open Design. We are more than happy to work with you to structure a bespoke package tailored to your needs. Please note, that in the spirit of creating an inclusive event open to all, we have taken a policy not to offer exclusive rights to single event sponsors.

NEXT STEPS

[email protected]