open design slides_v7
TRANSCRIPT
BE A PART OF
www.opendesignct.com
opendesignct
@opendesignct
12-23AUG2015
Sponsorship Proposal
WHAT DOES DESIGN HAVE TO DO WITH ANYTHING?
It's no accident that many of the world's top brands are also
design leaders.
Design-oriented organisations invest in thinking this stuff through.
They put design at the heart of their company to guide innovation and to
continually improve products, service and marketing.
They recognise that a great design leads to differentiation, customer
loyalty and higher profits.
What is certain is that the design bar has been raised and design-oriented
businesses are winning.
“
”ADAM SWANN, FORBES
DESIGN IMPACTS MANY SECTORS
EDUCATION
TECHNOLOGY
HEALTH CARE
SUSTAINABILITY
FOOD
INNOVATION
COMMUNITY
MUSIC
ART
SPACES
TRANSPORT
GROWTH
COMMUNICATION
DEVELOPMENT
Open Design is a citywide festival where everyone is welcome to celebrate and experience design and innovation as drivers of economic and social development.
Open Design Cape Town raises awareness of and increases appreciation for design by all.
It creates an educational, informative, inclusive, collaborative platform for the people of Cape Town to use design and its numerous applications to openly share its values and impact.
BROUGHTTO YOU BY:
PARTNERS
MAIN SPONSORS
OUTCOMES OF OPEN DESIGN
Make design accessible
Demystify design
Celebrate a city of innovators
Create platforms to share ideas
Stimulate economicgrowth
Showcase local designand innovation
City wide festival recognised on the global design week calendar that brings the whole of Cape Town to life with design-related events and activations, attracting local, regional and international visitors to the City.
OPEN DESIGNVISION
10 428 Festival visitors
114 Events
Speakers
Countries, 22 Contributors
High Schools
Tertiary Schools
Institutions / Organisations
35
11
17
16
11
AUDIENCEDesign is not reserved for a select few. Rather, it is a user-centric approach to bringing innovation into every part of life. With this in mind, anyone is welcome to experience and participate in the festival. The diverse programme is deliberately designed to appeal equally to design professionals, business, government, kids and the general public.
REACH
Open Design is a City wide event with the City Hall as the festival hubspace.
THE FESTIVALCONTAINSA COLLECTIONOF DIFFERENTACTIVITIES
TALKS
WORKSHOPS
EXHIBITIONS
SOCIAL SPACES & PARTIES
CONFERENCE
EDUCATION
COMPETITIONS
DAILY MOVIE PROGRAMME FOR SCHOOLS AND PUBLIC
COMMUNITIES
PUBLIC ACTIVATIONS
DESIGN TOURS
POP-UP SHOPS INTERNATIONAL PARTICIPATION
OPEN STUDIOS
GALLERIES / SHOPS
KID’S PLAY & EDUCATION
TALKS
WORKSHOPS
EXHIBITIONS
SOCIAL SPACES
OD Cafe
OD Bookshop
PUBLIC ACTIVATIONS
2014 COMMUNICATION COLLATERAL
INFESTATION PORTFOLIO
2014CAPE TOWN
2014CAPE TOWN
2014CAPE TOWN
2014STATISTICS
EVENTS
114
FACEBOOK REACH
469 000
MEDIA
R32milEDITORIAL
WEBSITE VISITORS
10 00050 000 HITS SINCE JUNE
TWITTER REACH
1 471 126
PEOPLE
10 428
FESTIVAL GROWTH
13/14/15
2013
10 MILLION
20 MILLION
30 MILLION
40 MILLION
50 MILLION
2014 2015
OPERATING COSTS
1
5
15
32
50
11
18
1.5 2.7
ADVERTISINGVALUE
EDITORIALVALUE
FESTIVAL GROWTH
13/14/15
2013 2014
7300 VISITORSTO FESTIVAL
10428 VISITORSTO FESTIVAL
13 000 VISITORSTO FESTIVAL
112 000 FACEBOOK
REACH
95 000 TWITTER
REACH
469 000 FACEBOOK REACH
1 471 126TWITTERREACH
SOCIAL MEDIAGROWTH
2013 2014
PREVIOUSSPONSORS
Design is for Tomorrow_
Human-centred design is becoming a global priority, shaping the route to more sustainable ways to live, work and play. Design thinking is the key to driving transformation in our communities and cities, and designing uni-versally accessible environments where everyone can thrive and prosper. Under this year’s theme, Design is for Tomorrow , the Open Design Cape Town Festival 2015 will explore the many ways we can use design and innovation today to secure a better future for tomorrow’s generation.
BenefitsBe a
partner (R500k+)
Be a sponsor (R40k-R499k)
Be a host(R5k-R20k)
Align your brand with design & innovation x x x
Integrate design-led, innovative thinking throughout your organisation x x x
Connect with new diverse audiences x x x
Prototype and experiment with new dynamic initiatives in an engaging, dynamic environment x x x
Help shape the structure and future of OD x
Speaker slot at opening and closing event x
Logo included in OD exhibition collateral x
Logo included on printed programme x x
Logo included on frontpage of website, linked to your own website x x
Your on page on OD website x x
Logo on event page relating to your hosted event x x x
Marketing collateral in main events space x x
3 branded events on the OD programme x
2 branded events on the OD programme x x
1 branded event on the OD programme x x x
Mentions in festival social media campaign and OD newsletter x x x
Sector-related article on innovation and design included in media campaign x
HOW TO GET INVOLVED
Notes: These packages are designed to be guidelines to illustrate the return on your investment in Open Design. We are more than happy to work with you to structure a bespoke package tailored to your needs. Please note, that in the spirit of creating an inclusive event open to all, we have taken a policy not to offer exclusive rights to single event sponsors.
