open innovation: an ibm research perspective
DESCRIPTION
Presentation given by Matthias Kaiserswerth, Director, IBM Research - Zurich Laboratory, Aachen, Germany. June 18, 2009TRANSCRIPT
© 2009 IBM Corporation
Open innovation from an IBM Research PerspectiveDr. Matthias KaiserswerthDirector, IBM Zurich Research Lab
Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
Agenda IBM Research and Zurich Research Lab Collaborative Innovation at IBM Open collaboration Jamming Next steps
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© 2009 IBM Corporation
Building a smarter planet
Agenda IBM Research and Zurich Research Lab Collaborative Innovation at IBM Open collaboration: What does it look like? Jamming Next steps
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© 2009 IBM Corporation
Building a smarter planet
IBM Labs are Globally Integrated
Beijing1995
Watson1945
Zurich1956
Haifa1972
Almaden1955
Austin1995
Delhi1998
Tokyo1982
More than 3,000 scientists and engineers at 8 labs in 6 countriesIBM spent $6B in 2008 on R&D
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© 2009 IBM Corporation
IBM Zurich Research Lab- 350 Persons including
employees, pre-docs and post-docs and visiting scientists
- 30 different nationalities
- 90 Collaborative projects with universities, industrial partners and governments
- Two Nobel Prizes (1986 and 1987)
- New Nanotech Center to open in 2011
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© 2009 IBM Corporation
Building a smarter planet
Agenda IBM Research and Zurich Research Lab Collaborative Innovation at IBM Open collaboration: What does it look like? Jamming Next steps
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© 2009 IBM Corporation
Building a smarter planet
“Innovation resides at the intersection of invention and insight, leading to the creation of social and economic value” National Innovation Initiative
What is innovation?Zurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
The changing nature of innovationKey factors driving change
–Dynamics of a flattening world–Emergence of new capabilities–Evolution of information technology–March of commoditization–Massive shift in demographics–Unpredictability and impact of change
Innovation in the 21st century–Open –Collaborative –Multi-disciplinary –Global
Zurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
Why does innovation matter? Generates high-value,
higher-paying jobs
Fuels wealth creation and profitability
Creates new industries and markets
Spurs productivity and economic growth
Raises standard of living
Goes beyond invention
Zurich Research Lab
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© 2009 IBM Corporation
INNOVATIONECOSYSTEM
INVESTORS
ACADEMICCOMMUNITY
GOVERNMENT SOCIALMEDIA
EMPLOYEES CONSUMERS
LOCALCOMMUNITY
PARTNERS
CLIENTS
Open CollaborationBuilding a smarter planet Zurich Research Lab
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© 2009 IBM Corporation
WatsonAlmaden
Austin
TokyoHaifaZurich
India
China
IBM Research Lab
IBM Research Collaboration
Pangoo
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Collaborative InnovationZurich Research LabBuilding a smarter planet
© 2009 IBM Corporation
Building a smarter planet
Evolution of a PartnershipIBM Research’s Public-Private Partnership with ETH
Zurich Research LabA
ugus
t 200
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Sept
embe
r 200
3 IBM and ETH
open Center for Advanced Silicon Electronics
Zurich Information Security Center created with ETH and Credit Suisse
June
200
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IBM and ETH Zurich form $90 million partnership in nanoscience
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© 2009 IBM Corporation
Multi-Million Dollar Investment in Nanotechnology
IBM constructs the building ETH Zurich rents for a
minimum of 10 years 10,000 ft2 Clean room
facilities Noise-free rooms $30 million in new equipment Both joint and independent
research projects Scheduled to open in 2011
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Building a smarter planet Zurich Research Lab
What’s innovative?• Intexys Photonics and
Varioprint AG Partnered with the IBM Zurich Research to develop a cost competitive, optical data transmission solution to increase the bandwidth between processor chips.
Innovative CollaborationVarioprint AG and IntexyS Photonics
Zurich Research LabBuilding a smarter planet
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© 2009 IBM Corporation
Building a smarter planet
Disruptive and Radical InnovationBandwidth Density of Objects
IBM Federation Switch copper and optical interconnect
versions
All Electrical All Optical
Today, optical interconnects are used for long-distance intra-cluster connections due to high bandwidth (BW) capabilities
As BW requirements increase, optics will be able to provide a cost-performance advantage for even shorter distances, for backplane and card level interconnects
Zurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
Optical Interconnect: A Supplier Ecosystem
Card-to-card optical interconnect prototype
Multinational Partner
Multinational Partner+European Startup
Optical printer circuit board
Optical connectors
Opto-electronic transceivers
Zurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
Building and Maintaining a Health Ecosystem
Broadly speaking, there are two foundational components of an effective keystone strategy. The first is to create value within the ecosystem […] the second is to then share the value within the ecosystem (Iansiti, 2004)
“Successful innovation requires tracking your partners and potential adopters as closely as you track your own development process” (R. Adner, 2006)
Supply Chain Ecosystem StrategyActively create and “manage” supplier base, create value for suppliers ( support adoption of the technology in an entry market). Track ecosystem risk.
Zurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
Agenda IBM Research and Zurich Research Lab Collaborative Innovation at IBM Open collaboration: What does it look like? Jamming Next steps
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© 2009 IBM Corporation
Building a smarter planet
What is a Jam?
• Online collaborative discussions for audiences ranging in size from a few hundred to hundreds of thousands
• Innovation events to capture the pulse of the group or to solicit specific ideas to critical business issues
IBM’s approach for business collaboration and enterprise transformation
Zurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
InnovationJamsZurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
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How has IBM used Jams?Zurich Research Lab
© 2009 IBM Corporation
Building a smarter planet
The result of IBM InnovationJamZurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
Can you Jam? AbsolutelyZurich Research Lab
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© 2009 IBM Corporation
Building a smarter planet
Client Jams
• First industry-wide virtual collaboration event to address the challenges facing the North American supplier industry
• Over 150 companies with participants ranging from CEOs, to line of business (LOB) executives, to functional VPs, middle managers and engineers
• CEO sponsored to identify ideas to realize the company’s new strategy with it’s new values as the framework
• More than 33% of Nokia employees participated from 40 countries including factory workers, sales teams, R&D and manufacturing
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© 2009 IBM Corporation
Building a smarter planet
Agenda IBM Research and Zurich Research Lab Collaborative Innovation at IBM Open collaboration: What does it look like? Jamming Next steps
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© 2009 IBM Corporation
INNOVATIONECOSYSTEM
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What does your ecosystem look like?Building a smarter planet
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© 2009 IBM Corporation
Building a smarter planet
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Zurich Research Lab