open innovation and intellectual property
DESCRIPTION
Brief points to accompany chairing a session on Open Innovation and Intellectual Property at the PATINNOVA conference in Prague, April 2009TRANSCRIPT
Manchester Institute of Innovation Research
PATINNOVA April 2009
D. Evolution of the IP system D2: IP rights and open innovation
Chair: Ian Miles
Manchester Institute of Innovation Research
MBS
Manchester Institute of Innovation Research
PATINNOVA April 2009
Beneath the surfaceOur attention tends to be fixated on the things that are easy to see – in the case of IP, that is especially patents. Which mean different things to different parties.
But we know there are many other forms of IP protection, including
other formal instruments,
contracts of various kinds, and
informal mechanisms.
IP strategy typically involves mixtures of these.
Manchester Institute of Innovation Research
PATINNOVA April 2009
When Icebergs Collide…
Manchester Institute of Innovation Research
PATINNOVA April 2009
Open Innovation
Open Source
User-Generated Innovation
Crowdsourcing
Outsourcing
Collaborative R&D
Distributed Innovation Processes
Innovation Systems and Networks…
Manchester Institute of Innovation Research
PATINNOVA April 2009
What’s New?Innovation “beyond the boundaries of the firm” has been around for a very long time – Europe is familiar with innovation networks; innovation supporting services in R&D, design, consultancy, integration, and much more; collaborative projects in research, standards-setting, market development, and much more….
These are almost certainly becoming more important
And there are two qualitatively different features of Open Innovation today
Manchester Institute of Innovation Research
PATINNOVA April 2009
NEW FEATURES - 1Information Technology and
Cyberculture• FLOSS, Open Source, as a model for
software development• Web 2.0 social networking for content,
creative, and other novelty• New IT-based tools to support collaborative
working, crowdsourcing, etc.• These can be important beyond the IT and
software sectors – eg Lego
Manchester Institute of Innovation Research
PATINNOVA April 2009
NEW FEATURES - 2Changing Management Paradigms in the
Knowledge Economy• Focus on Core Competences Outsourcing
(and Offshoring) of Basic and Sophisticated Functions for Efficiency and Effectiveness
• Increasingly Complex and Multifaceted Knowledge Requirements Need to mobilise social and technical knowledge from diverse sources
• Cooperation alongside competition Serious rethinking about how innovation should be conducted, and by whom
Manchester Institute of Innovation Research
PATINNOVA April 2009
Benefits of O.I.
Not just cost-saving and economies of scale; not even just more flexible and agile…
Access to specialist knowledge, skills, and other capabilities
Closer to business partners and users
Exposure to alternative ways of organising innovative effort
Learning more about the innovation system – including users
Manchester Institute of Innovation Research
PATINNOVA April 2009
Open Innovation IcebergIT & Cyberculture Management Paradigms
A huge range of different OI approaches:One-off versus embedded strategySubstantial collaboration versus scanning and polling Funded research programmes (enforcing OI) versus autonomous initiativesFew versus many collaboratorsHub-and-spoke versus (virtual) networksInnovation specialists (suppliers, firms, Universities, KIBS) versus users (customer firms, even consumers), and employees in different divisions
Manchester Institute of Innovation Research
PATINNOVA April 2009
What, where, and who
With many partners engaged in Open Innovation, from diverse backgrounds and knowledge bases
Variations in IP instruments and strategies
Likely to be many diverse experiences – so need to look for patterns beyond the usual suspects – or at least, be very cautious about assuming that looking at the tips of the icebergs tells us the story of what lies beneath.
Manchester Institute of Innovation Research
PATINNOVA April 2009
Panorama
Our presenters will be:
• John Rigby, Manchester Business School
• Stuart Smith, 3 Sheep (SME)
• Jako Eleveld, Philips
Manchester Institute of Innovation Research
PATINNOVA April 2009
End of presentation