WHO I AM

We are a design-driven innovation consultancy.

Some of our clients:

Explore Design Make

OUR

FRAMEWORK OF REFERENCE

BRANDING FROM

BELOW

COMMUNICATION IS ORGANISING

BRAND à LANGUAGE OF

PRODUCTION AND CONSUMPTION (ALSO IN B2B!)

BRANDING à ORGANISING

ANTI

1. GOALS

GOALS

ü  OPPORTUNITY FINDING ü  PROBLEM SOLVING

DESIRED OUTPUT

✘  IDEAS ✘  PROJECTS ü  SOLUTIONS ü  PATENTS ü  STARTUPS ü  COMPANIES/SUPPLIERS

APPROACH

ü  TRANSACTIONAL ✘  RELATIONAL

2. PARTNERS

PARTNERS

✘  CLIENTS ✘  BUSINESS PARTNERS ✘  EMPLOYEES ü  SPECIFIC COMMUNITY ✘  OTHER STAKEHOLDERS

COMMUNITY

›❯  INTERESTS ›❯  BRANDS ›❯  PRACTICE

COMMUNITY

›❯  CUM MUNIA ›❯  CUM MOENIA

PEOPLE SHARING VALUES, SYMBOLS, MEANINGS.

(N)ETNOGRAPHY

›❯ PARTICIPANT OBSERVATION ›❯ MEDIATED CONVERSATIONS ›❯ HABITAT, CHANNELS, PLATFORMS ›❯  “EVENTS” E RITUALS

Adapting the challenge

3. INFRASTRUCTURE

INFRASTRUCTURE

›❯ PLATFORMS ›❯ EVENTS ›❯  STARTUP PROGRAMS ›❯ ACCELERATORS AND INCUBATORS ›❯ OPEN INNOVATION LABS ›❯ CORPORATE VENTURES

INFRASTRUCTURE

MAKE OR BUY?

IMPACT HUB RITUALS LANDING PAGE

GATEKEEPER

4. ORGANISATION

ORGANISATION

›❯  IDEA SCOUTERS ›❯  IDEA CONNECTORS ›❯ DEALFLOW MANAGEMENT

BEYOND OPEN INNOVATION

IN THE ERA OF ABUNDANCE,

VISION IS A SCARCE RESOURCE

READ:

MEANINGFUL INNOVATION

IS A SCARSE RESOURCE

START WITH WHY

“It’s not a shoe, it’s a community.”

(Mark G. Parker, Nike Ceo, 2006)

“It’s not a shoe, it’s a community.”

(Mark G. Parker, Nike Ceo, 2006)

DO MEANINGFUL THINGS

ANALOGIC WORLD

MEANING DIGITAL WORLD

KEY SUCCESS FACTORS

Compelling vision

Strategic partnerships

›❯  Partnership strategiche

Building an ecosystem

Enabling the crowd

Nike developer and APIs centre

›❯  Innovazione aperta

Startup accelerator

DOES IT WORK?

NIKE shares

OUR OPEN

INNOVATION PLATFORM

OPEN INNOVATION +

DESIGN THINKING

PLUS.COPPALANDINI.COM

PERCHÈ SCEGLIERE PLUS?

+ Un processo strutturato di

co-progettazione e co-creazione frutto

della nostra esperienza nell’innovazione

design-driven e nel crowdsourcing

+ Un percorso intenso e rapido per

generare innovazione aperta e radicale

+ Metodologie e strumenti di progettazione

che abilitano il dialogo tra organizzazioni

e community

Thank you!

@marcellocoppa  @coppalandini  

 linkedin.com/in/marcellocoppa