open leadership for work, church, and family
TRANSCRIPT
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OUTOUT of of CONTROLCONTROL
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It’s about RELATIONSHIPSRELATIONSHIPS
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STRATEGY
LEADERSHIP
PREPAREDNESS
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© 2011 Altimeter Group
STRATEGY
LEADERSHIP
PREPAREDNESS
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© 2011 Altimeter Group
Goals define your Work & Church StrategyWork & Church Strategy9
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Track brand mentions with basic tools10
What would happen if
everyone in your organization
could learn from social media?
What would happen if
everyone in your organization
could learn from social media?
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Conversations, not messages
Human, not corporate
Continuous, not episodic
The New Normal11
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Boeing uses blogs to engage – but who?12
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Kohl’s updates reach 5.7M customers13
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Wells Fargo provides support on Twitter14
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Starbucks involves 50 people around the organization in innovation
Over 100 ideas have been
implemented
Over 100 ideas have been
implemented
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Highlight upcoming sermons, including scripture to read beforehand, questions to think about.
Share prayer requests Update about new content on the website Notify about upcoming church activities Point to resources on themes from recent
sermons Engage congregation on a question or issue
How churches use social media16
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Church and ministry blogs share practical advice and also inspire
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Facebook engages people with each other18
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Twitter provides quick updates19
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Social technologies in your family also require having a strategy
Have a personal social media strategy on your goals, and what you will and you won’t do.
Have family rules about the use of technology
Lead by example. Share your experiences with social
technologies, especially around security and privacy.
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Have a personal social media strategy Who do you want to connect with?
• Family, friends, co-workers, business prospects. About what topics? What topics are taboo?
• E.g. Kids names, school, spouse. How will you mix personal and professional?
• And in what channels? Privacy versus Permissions
• Assume what you say is public.• Note when you share your location. • Be careful about private information and
activities.• Example: RobmeI’mnothome.com
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Technology is a privilege that they earn, and can also lose. It is not a right.
Only after all activities, homework, and chores are done.
Never sign up for anything without permission. No technology at the dinner table. No checking email between dinner and kids’
bedtime. Monitoring is routine.
• Random checks of phone texting and calls.• Copied on all inbound emails.• Friends in social media.
‘Have family rules on technology use 22
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Teach them responsibility by setting an example yourself.• Social media brings social pressure that needs to
be discussed.• Understand that what you say is permanent. • And yes, their profiles DO matter when applying
to schools. Be prepared to discuss bad/poor behavior
(flaming, bullying, taunting, baiting). Reward them for coming forward with
questions or admissions of mistakes
Lead by example
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The best parental control is conversation
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K9 Web Protection: Blocks sites TimesUpKidz: Limits time on computers Operating system parental controls Social media parental controls Enable “Safe Chat” in games
Additional technology tools
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STRATEGY
LEADERSHIP
PREPAREDNESS
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© 2011 Altimeter Group
STRATEGY
LEADERSHIP
PREPAREDNESS
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© 2011 Altimeter Group
Leaderships means having followers28
“Leadership is a relationship between those who aspire to lead and those who choose to follow.”
- From “The Leadership Challenge”
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Open Leadership29
Having the confidence and humility to give up the need to be in control,while inspiring commitment from people to accomplish goals
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© 2011 Altimeter Group
Traits of Open Leaders30
Authenticity Transparency
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The difficulty of having authentic dialog31
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10 elements of openness32
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Determine how open you need to be with information to meet your goals
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Openness audit available at http://bit.ly/opennessaudit
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How Best Buy created Open Leaders
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Barry’s first post35
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Retailer Best Buy has 2,500 employees providing support via Twitter
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Implications for leadership in churches and families
Leadership is no longer about how makes decisions but how decisions are being made
Make sure that you have the right decision making model for the type of problem you are trying to solve
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Centralized Democratic
Consensus Distributed
Decision making models should match the kinds of decisions being made
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Family decision making changes as the family grows, and relationships change
Birth of the first child – who decides what’s best for the child?
Kids wanting to be part of the decisions as teenagers.
Couple moving from work to retirement. Children making decisions for their parents
as they age.
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STRATEGY
LEADERSHIP
PREPAREDNESS
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© 2011 Altimeter Group
STRATEGY
LEADERSHIP
PREPAREDNESS
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© 2011 Altimeter Group
#1 Master the basics42
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#2 Align social with key Strategic GoalsStrategic Goals43
Examine your 2011 & 2012 goals
Pick ones where social will have an impact
Start small, but now
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#3 Ask the #3 Ask the Right Questions Right Questions about about ValueValue
“We tend to overvalue the things we
can measure, and undervalue the
things we cannot.”
- John Hayes, CMO of American
Express
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#4 Create a Culture of SharingCulture of Sharing45
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#5 Discipline is #5 Discipline is NeededNeeded to to SucceedSucceed
Assess the message
Assess the message
Take reasonable action to fix issue and let customer
know action taken
Take reasonable action to fix issue and let customer
know action taken
Evaluate the
purpose
Evaluate the
purpose
Unhappy Customer?Unhappy
Customer?
DedicatedComplainer
?
DedicatedComplainer
?
Comedian Want-to-
Be?
Comedian Want-to-
Be?
Negative
Are the facts
correct?
Are the facts
correct?
Gently correct the facts
Gently correct the facts
No
No
No
Yes
Are the facts
correct?
Are the facts
correct?
Does customer need/deserve
more info?
Does customer need/deserve
more info?
Yes
Explain what is being done to
correct the issue.
Explain what is being done to
correct the issue.
Yes
Is the problem
being fixed?
Is the problem
being fixed?
Yes
Let post stand and monitor.
Let post stand and monitor.
No
Yes
NoYes
Yes
Positive
Can you add value?
Can you add value?
Respond in kind & share
Respond in kind & share
Thank the person
Thank the person
Yes No
Do you want to
respond?
Do you want to
respond?
No Response
No Response
No
Yes
Adapted from US Air Force Comment Policy
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No relationships are perfect
Google’s mantra: “Fail fast, fail
smart”
#6 Embrace #6 Embrace FailureFailure
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Bad Federal Express delivery48
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FedEx response was swift and clear49
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Create Create
Sandbox Sandbox
CovenantsCovenants
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It’s about RELATIONSHIPSRELATIONSHIPS
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Facebook Tips and Tricks52
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LinkedIn Tips and Tricks53
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Twitter Tips and Tricks54
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Charlene Li
charleneli.com/blog
Twitter: charleneli
For slides, send an email to
For more information & to buy the
book
visit open-leadership.com
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