open online education impactanalyse - surfspace · recruitment fee’s from corporations and or...
TRANSCRIPT
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Transform to the power of digital
Open & Online EducationImpactanalyse
19 October 2013
Timo Kos (TU Delft)
Open & Online Education (O2E)Impact & scenario’s voor HO NL
19 October 2013
Timo Kos
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0. Introduction
1. State of play
2. Impact analysis
3. Scenario’s
4. Discussion
Content
Recent developments
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Hype or …?
“There is a tsunami coming. I can't tell you exactly how it’s going to break, but my goal is to try to surf it, not to just stand there.”Wall Street Journal, ‘Changing the
Economics of Education. John Hennessy and Salman Khan on how technology can make the college numbers add up’ (june, 2012)
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0. Introduction
1. State of play
2. Impact analysis
3. Scenario’s
4. Discussion
Content
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Open Online Education (O2E): four related and interacting developments
Open Distance Learning (ODL): dating back to the early 20th and 18 & 19th centuryNow dominated by the Open Universities
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Online Education (OE): growing market & marketshare
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‘Change Course: Ten Years of Tracking Online Education in the United States’ (2013)
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Online Education (OE): popular programs & courses
Table from ‘Study of UK online learning final report’, University of Oxford, 2010
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Online education (OE): student motives
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‘Online College Students 2012’, The Learning House and Aslanian Market Research
Open Course Ware (OCW): Consortium with over 300 members
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OpenCourseWare (OCW)
“a free and open educational resource for faculty, students, and self-learners throughout the world.”
Open Content
Open Educational Resources
OCW
Open Educational Resources (OER): Definitions
Open Educational Resources (OER)‘materials offered freely and openly to use and adapt for teaching, learning, development and research’
Open Content'freely available for modification, use and redistribution’
Open Educational Resources: growth of the number of open courses
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MOOC = Massive Open Online Courses (I)A. Early pioneers (2007/2008) of connectivism & social learning (now cMOOC)
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David Wiley (Brigham Young University)
George Siemens (Athabasca University)
Stephen Downes (National Research CouncelCanada)
Proponents of connectivism use the web to explore the possibilities of open & social (‘networked’) learning
MOOC = Massive Open Online Courses (II)B. Pioneers (2011‐2012) of free massive open online classes (now xMOOCs)
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Salman Khan
Prof. Peter Norvig & Prof. Sebastian Thrun(Stanford)
Prof Andrew Nge & Prof. Daphne Koller(Stanford)
Prof. Anant Agarwal(MIT)
These proponents use the web to provide traditionally structured online courses for free and aim to ‘disrupt higher education and open it up to the masses’.
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xMOOC platforms: Technology start‐ups building new digital distribution channels for ‘open’ online education...
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Monetization Strategies of MOOC platform providers
1. Share of gross revenue between platform provider (Coursera) and the university offering courses through the platform (license model)
2. Administrative fees for certification on proctored exam locations (e.g. MIT and Udacity in partnership with Pearson VUE)
3. Recruitment fee’s from corporations and or universities for talented students (Udacity, Coursera)
4. A premium version of the platform/courses for corporations comparable to so called ‘freemium’ and ‘premium’payment models of other internet services (Coursera)
5. Advertisement and sponsorships on the website (Coursera)
6. Tuition fee’s or fee’s for additional services to students (e.g. tutoring or coaching) (Coursera/Antioch University, edX/UT System)
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Example: Georgia Institute of Technology & Udacity
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• Accredited Massive Online Master Degree Program• Price: $ 6700,- for complete Msc in stead of $ 40.000 per year• Number of students: 10.000 in stead of 300 per year• Number of faculty extra: 8 at Georgia Tech (for content)• Revenu model: 60% for Georgia Tech, 40% for Udactity
xMOOC student patterns
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DelftX Courses
Spring 2014:
– Introduction to Aerospace Engineering
– Next Generation Infrastructures
50,000
25,000
DelftX: example
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United States
India
Brazil
Spain
Nigeria
United Kingdom
Colombia
Canada
Netherlands Mexico
Water
United States
IndiaBrazil
Spain
Pakistan
United Kingdom
Colombia
Nigeria
NetherlandsMexico
Solar
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‘MOOC’s and implications for Higher Education. A Whitepaper’, (JISC, CETIS; March 2013). Relaties tussen ODL, OE, OER/OCW & MOOC’s. Figuur door de auteurs van deze verkenning aangevuld met relatie tussen MIT OCW, Khanacademy en de 1e Stanford MOOC
Evolution of O2E: relations between ODL, OE, OCW/OER & MOOCs
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0. Introduction
1. State of play
2. Impact analysis
3. Scenario’s
4. Discussion
Content
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Different perspectives: Hype Cycle
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The theory of ʺdisruptive innovationʺ
… and Christensens’s disruptive innovation perspective...
„A process by which a product or service
takes root initially in simple applications
at the bottom of a market and then
relentlessly moves ‘up market’,
eventually displacing established
competitors”
‒ Professor Clayton M. Christensen,
Harvard Business School
Author of Disrupting Class (2008) and The Innovative University (2011)
Low ranked(under) graduatedegree programs
High ranked (under) graduate degreeprograms
Top ranked (under) graduatedegree programs
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0. Introduction
1. State of play
2. Impact analysis
3. Scenario’s
4. Discussion
Content
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Moody’s Investors Service, Credit Outlook Higher Education Institutions USA, US Public Finance, Sept 2012
Unbundling?
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Axis of scenario model
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0. Introduction
1. State of play
2. Impact analysis
3. Scenario’s
4. Discussion
Content
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Dilemma’s
1. Global vs Local
2. Initial vs post‐initial
3. Public values vs Market values
4. Open vs Closed
5. Institutional vs individual
6. ….
Nyenrode Business University
DuisenbergSchool of Finance
Universidad Europea de Madrid
MITDelft University of
Technology
StanfordErasmus University
Rotterdam
When viewed as a disruptive innovation, an early adoption strategy for massive online education differs per market‐segment
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Aca
dem
ic(s
elec
tive)
Pro
fess
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al(in
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ive)
ProfitNot-for-profit
Foc
us o
f qua
lific
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Motive
Phoenix University
Kaplan University
NCOI
Amsterdam University of Applied Science
Open University
Saxion University of Applied Science
LEVERAGE GLOBAL
REPUTATION
ADD. PROFNETWORKSERVICES
LOCALLYAPPLIED
SCIENCES
LOW PRICE FIGHT
MARKET