open society institute: twitter training
DESCRIPTION
A workshop given to the Open Society Institute. Notes and materials: http://deannazandt.com/osiTRANSCRIPT
twitter training
open society institutemay 19, 2010materials: http://deannazandt.com/osi
deanna zandthttp://deannazandt.com@randomdeanna
screenshot of twitter
basic vocab
day in the life
water cooler
relationships matter
let them guide you
tune accordingly
begin.
internet economy
don’tbeleftout
social capital
authenticity matters
your job
social graces
he’s watching you.
transparency=beautiful
in control
not scary.
who am I?
@OpenSociety
@OSI_Education
@OSI_Governance
@OSI_Health
@OSI_Justice
@OSI_MediaArts
@OSI_Rights
@OSI_Africa
@OSI_Europe
@OSI_MiddleEast@OSI_LatinAmerica
@OSI_UnitedStates
size doesn’t matter.relationships do.
2,000 followers
x50 retweets
x6,000 unique
__________________________________
600,000,000 possible impressions
25,000 impressions
person one
person two
courtesy Michelle Greer
choose metrics carefully.
satisfaction.
satisfaction.
authority.
loyalty.
satisfaction.
authority.
that’s all, folks!
http://deannazandt.com/osi
deanna zandthttp://deannazandt.com@randomdeanna
Photo credits:
• Dictionary: http://www.flickr.com/photos/jaboney/390315232/• Day calendar: http://www.flickr.com/photos/koalazymonkey/3861185525/• Water cooler: http://www.flickr.com/photos/rocketlass/317272120/• Sherpa guide: http://www.flickr.com/photos/mckaysavage/497817843/• Equalizer: http://www.flickr.com/photos/keelanj/4341380233/• Typewriter: http://www.flickr.com/photos/mgrap/2261210942/• Levis: http://www.flickr.com/photos/imelda/447925571/• Weaver: http://www.flickr.com/photos/9423754@N03/648808973/• Party: http://www.flickr.com/photos/24062854@N04/2499732296/• Lego boss: http://www.flickr.com/photos/27433628@N05/2596492463/• Butterfly: http://www.flickr.com/photos/gregfoster/3365801458/• Oops: http://www.flickr.com/photos/ktpupp/508647245/• Tattoo: http://www.flickr.com/photos/randomdeanna/1957865947/• Clones: http://www.flickr.com/photos/fawksy/2453971673/• Measurement: http://www.flickr.com/photos/marco1983/3306497259/• Odometer: http://www.flickr.com/photos/entropyer/399353063/• Satisfaction: http://www.flickr.com/photos/zenonline/3431365556/• Loyalty: http://www.flickr.com/photos/randomdeanna/4398369162/
Without Creative Commons licensing, this wouldn’t have been possible. Thank you!