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Open-source «When the magic happens» FIU Executive MBA Apr 11th 2014 by Bruno Leveque, PrestaShop Co-founder Bruno42 (Twitter)

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Bruno Lévêque's presentation for the FIU Executive MBA on April, 12th 2014

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Page 1: Open Source

Open-source«When the magic happens»

FIU Executive MBAApr 11th 2014

by Bruno Leveque, PrestaShop Co-founderBruno42 (Twitter)

Page 2: Open Source

Open-source• Definition

• Successful Open-source projects

• The Good, the Bad, the Ugly

• Making money – 4 typical Open-source revenues streams

• Open-source vs Saas? How to get the best of the two worlds

• How-to implement Open-source in your organization?

• About the Case Study

• Questions

Page 3: Open Source

«The power of Open-source is the power of people. The people rule.»Philippe KhanBorland’s founder in the 1980’s &Inventor of the 1st camera phone

Page 4: Open Source

DefinitionThe Open-source core principles:• Access to the source code

• Ability to use the source code

• Ability to modify/improve the source code

• Ability to distribute the source code

The Open-source Ethics:• Sharing / transparency

• Openness

• Innovation and improvements

• Freedom

Page 5: Open Source

DefinitionOpen-source does not necessarily mean

«Free» like in «Free beer»

«Open source isn’t about saving money, it’s about doing more stuff, and getting incremental innovation with the finite budget you have.»Jim WhitehurstRed Hat CEO & former COO of Delta

Page 6: Open Source

RANK LICENSE %

1. GNU General Public License (GPL) 2.0 33%

2. Apache License 2.0 13%

3. GNU General Public License (GPL) 3.0 12%

4. MIT License 11%

5.BSD License 2.0 (3-clause, New or Revised) License

7%

6. Artistic License (Perl) 6%

7. GNU Lesser General Public License (LGPL) 2.1 6%

8. GNU Lesser General Public License (LGPL) 3.0 3%

9. Eclipse Public License (EPL) 2%

10. Code Project Open 1.02 License 1%

11. Microsoft Public License 1%

12. Mozilla Public License (MPL) 1.1 1%

13.Common Development and Distribution License (CDDL)

< 1%

14. BSD 2-clause "Simplified" or "FreeBSD" License< 1%

15. Common Public License (CPL)< 1%

16. zlib/libpng License< 1%

17. Academic Free License< 1%

18. GNU Affero GPL v3< 1%

19. Microsoft Reciprocal License (Ms-RL)< 1%

20. Open Software License (OSL)< 1%

Check out http://choosealicense.com

Definition

Top 20 Most CommonlyUsed Licenses inOpen-source Projects

GNU General Public License (GPL) Apache License 2.0 GNU General Public License (GPL) 3.0 MIT License BSD License 2.0 (3-clause, New or Revised) License Artistic License (Perl) GNU Lesser General Public License (LGPL) 2.1 GNU Lesser General Public License (LGPL) 3.0 Eclipse Public License (EPL)

Page 7: Open Source

• From 0 to 70M blogs in 13 years• 39M downloads of WP v3.8• 120 languages• $50M+ in yearly revenues• 14bn views/mo on WP.com blogs• Used by more than 21.9% of the

top 10M websites – 60.3% market share

Successful Open-source Projects

Wordpress

Page 8: Open Source

Successful Open-source Projects

• Competitor of IBM, Oracle, etc.• $115M+ in yearly revenues• 400 employees• Raised $100M• 600K users worldwide• Numerous F-100 customers

Talend

Page 9: Open Source

Successful Open-source Projects

• From 0 to 4.5M articles in 10 years• 285 languages available• 21M users worldwide• Contribute, redistribute/share• Ability to run your own Wiki

Wikipedia & Wikimedia

Page 10: Open Source

Successful Open-source Projects

• From 0 to 4bn GPS points in 10 years• 1.6M users worldwide

Open Street Maps

Page 11: Open Source

• Personal satisfaction: «I contributed to this project!»

• Belonging to a community/group

• Sense of accomplishing something BIG

• Simplicity, freedom and fast-paced environment

• Ability to get great results while having a low TCO

More OSS projects? Github.com, Sourceforge.net

Successful Open-source Projects

Why is it working so well?

Page 12: Open Source

THE GOOD THE BAD THE UGLY

Freedom from vendor lock-in

Lack of familiarity with OSS Nested licensing

Lower TCO Learning curve Security

Flexibility Deployment complexity --

Security Security --

Quality Legal concerns (licensing) --

Openness -- --

Top 3 reasons to choose Open-source in 2014• Better quality software (was reason #5 in 2011 and #3 in 2012)

• Freedom from vendor lock in

• Flexibility

The good, the bad, the ugly

Page 13: Open Source

Making money with Open-source

Page 14: Open Source

Open-source VS SaaS

• Why opposing these two worlds?

• Most Open-source companies are starting offering SaaS

• Turnkey solutions, example with «Pantheon»: Offers professional-grade hosting for Wordpress and

Drupal Based in SF, raised $6.3M 30 employees Cost: from $25 to $400 per month Includes professional Services (Backup, support, SSL,

etc.) Already 60,000 customers including Intel, Cisco, AZ

State University, UNICEF

How to get the best of these two worlds?

Page 15: Open Source

1 Evaluate which proprietary software you are currently using

2 Identify Open-source alternatives and thoroughly test them(Larger is the company and wider supported platforms you should choose)

3 Decide on the best usage mode: SaaS or DIY

4 Make sure professional services (like Tech support) are available

5 Update regularly, especially if a «Security release» is announced

6 Contribute, be part of the community - Share your success story!

6 key steps:

Implementing OSS in your organization

Page 16: Open Source

• Did you change your mind before/after this presentation?

• A few misconceptions or evolutions since 2008:

«You can’t make money on OSS» (Page 2)

«a hybrid strategy» - Smart but difficult to set up (Page 8)

• But some true statements as well:

«Uncontrollable OSS movement» (Page 1) / «Control the product space» (Page 3)

«Passionate […] companies» (Page 2)

«Incorporating random developers’ code into my product» (Page 3)

«Save us time and money in programming» (Page 5)

About the Case study

Page 17: Open Source

Thank youAny questions?

Bruno Leveque, PrestaShop [email protected] / Bruno42 (Twitter)