"open source linux and a smarter planet" by adam jollans @ eliberatica 2009

eLiberatica 2009, Romania

© 2009 IBM Corporation

May 2009

Open Source, Linux and a Smarter Planet

Adam JollansOpen Source Strategy ManagerIBM Software Group


© 2009 IBM Corporation2

Global forces are driving a fundamentally different world

● Global financial crisis is changing business priorities – and the IT that supports them– New incentives to reduce cost– Financial crisis putting new lens on TCO claims

● The business landscape is evolving, and IT must evolve with it– Increased M&A activity in a tight economy

requires rapid integration

● Government IT priorities are increasingly aligned with those of business– Major stimulus packages include both funding

for IT infrastructure – and increased scrutiny

● Technology has enabled solutions that weren't feasible in the last downturn– Bandwidth has evolved, providing greater

capacity and reliability at much lower costs



Why is Linux important in the new global economic reality?

● Linux continues to grow rapidly in share,scale, and scope, even in the downturn– 10 years have passed since IBM's initial

public commitment to Linux– Linux continues to gain features that enable it

to address broadening market opportunities– Robust ecosystem enables lower cost,

Linux-based alternatives to proprietary solutions

● Unique attributes of Linux enable novelsimplification strategies to reduce cost– Linux enables clients to choose the platform

that makes the most sense– When consolidating IT operations during

M&A activity, Linux can enable asset reuse– Consolidating on Linux can reduce OS licensing

costs (and CALs), generating savings up to 50%

● Linux is fundamental to the cloud© Steven GinnUsed with permission



Every human being, company, organization, city, nation, natural system and man-made system is becoming interconnected, instrumented and intelligent. This is leading to new savings and efficiency—but perhapsas important, new possibilities for progress.

The world is smaller.

Because it can.

Because it must.

Because we want it to.

The world is getting smarter.

The world isflatter.

Something Meaningful is Happening…

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40 - 70 percent of electrical energy is lost due to inefficiencies in the grid.

In one small business district in Los Angeles alone, cars burned 47,000 gallons of gasoline just looking for parking.

Consumer products and retail industries lose about $40 billion annually due to inefficient supply chains.

In a world where 820 million people are undernourished, $48 billion worth of food is thrown away each year in the US.

Our healthcare “system” can’t link from diagnosis to drug discovery, providers, insurers, employers and patients.

Financial markets spread risk but can’t track it; this has led to undermined confidence and uncertainty.

The World Must Get Smarter



For us to make sense of this new world, we must consider four critical questions

Smart Work

Green & Beyond

New Intelligence

How can we work smarter supported

by flexible and dynamic

processes modeled for the new way people buy, live & work?

How can we take advantage of the

wealth of information

available in real time from a multitude of

sources to make more intelligent

choices?

“Data is exploding and it’s in silos”

“New business & process demands”

“Our resources are limited”

I need insight I need to work smart

I need efficiency

Dynamic Infrastructure

How do we create an infrastructure that drives down cost, is intelligent and secure, and is just as dynamic as today’s business

climate ?

“My infrastructure isinflexible and costly”

I need to respond quickly

How do we drive greater efficiencies,

compete more effectively, and

respond more quickly by taking action now

on energy, the environment, and

sustainability?

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Linux is a CatalystLinux is helping to create a smarter planet

Instrumented Interconnected Intelligent

Linux enables mobile phones,

traffic sensors, and GPS devices

Linux powers routers, hubs, ESBs and servers around

the world

Linux drives the world’s most powerful

super-computers

Example: Google Android Mobile Phone

Example: Nokia Home Control Center

Example: IBM Roadrunner petaflop supercomputer

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What's Special about Linux? Linux supports multiple hardware platforms

– Spanning from embedded devices to supercomputers– Speed of support for new platforms– Availability of skills, portability of applications– Scale-out through clustering as well as scale-up through SMP

Linux has an affinity with virtualization– Supported on all major hypervisors, from z/VM to VMware and Hyper-V– Ability to be paravirtualized with Xen– Inclusion of KVM as part of Linux

Linux is flexible – Modular and customizable, with flexible usage licensing

Linux is developed by an open community– Sharing skills and resources, leading to faster development

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Virtualized Linux is helping to enable Dynamic Infrastructure

Linux’s cross-platform support combined with Virtualization enables smarter hardware decisions– Virtualization systems management software– Application virtualization and consolidation– Virtualization Hypervisors - VMWare, Xen, KVM,

PowerVM, and z/VM– Linux support for x86, RISC, Mainframe

Bank of Russia consolidated 200 distributed servers in 74 data centers across 11 time zones into just four mainframes in two data centers. – IBM Tivoli OMEGAMON, IBM WebSphere MQ,

IBM z/VM, IBM System z9 Enterprise Class, Linux

In today's economy, we need dynamic

infrastructures that drive down costs, and

are intelligent and secure.

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Real-Time Linux is helping to enable Dynamic Infrastructure

Real-Time Linux and Java are being used to guarantee fast data and intelligence for optimal decision-making – Real-Time Linux kernels– Real-Time Java runtime environment– Certified x86 servers

IBM and Raytheon won the Red Hat Innovator of the Year Award in 2008 for their work with the US Navy for the next generation of destroyers– IBM WebSphere Real-Time, IBM

Bladecenters, Red Hat MRG (includes Real-Time Linux kernel)

In today's economy, we need dynamic

infrastructures that drive down costs, and

are intelligent and secure.

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SOA and Linux are helping to enable Smart Work Linux’s flexible cross-platform support

combined with SOA Architecture supports dynamic business processes – SOA runtime and development software– Linux multiplatform support and virtualization

affinity– Processors from embedded to x86 to mainframe

Servicio Extremeño de Salud, the regional public health authority in the Extremadura region of Spain, linked patients, doctors and hospitals with an SOA system to improve the quality, efficiency and delivery of healthcare – IBM WebSphere Business Integration, IBM

POWER Systems, SUSE Linux Enterprise Server, SAP for Healthcare

Today's organizations can work smarter,

supported by flexible processes modeled for

the new way people buy, live and work.

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Open Clients on Linux are helping to enable Smart Work

Open Collaboration Clients on Linux are saving users money on proprietary software, improving security and enabling better collaboration – Productivity, email and collaboration software– Linux client support – Virtual Linux Desktops

Gruppo Amadori, a leading food producer in Italy, improved collaboration and cut costs when it migrated both clients and servers to Linux– IBM Lotus Notes, IBM Lotus Symphony, IBM

Lotus Domino, IBM Tivoli Provisioning Manager, Red Hat Linux

Today's organizations can work smarter,

supported by flexible processes modeled for

the new way people buy, live and work.

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Linux and Data Analysis are helping to enable New Intelligence

High performance databases on Linux clusters are enabling real-time data streaming and near-instant analysis – Clustered and high-performance databases– Business intelligence software– Linux and clustering– Clustered x86 and RISC servers

IMPIRE AG replicates data instantaneously across multiple servers and supports German, Swiss and Austrian TV sports channel requirements for live broadcasting of sports replays and analyses.– IBM Informix Dynamic Server, IBM DB2 Data

Warehouse, IBM BladeCenters, and Red Hat Enterprise Linux

Today, more than ever, organizations are under pressure to leverage a wealth of information to make more intelligent

choices.

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Linux and Consolidation are helping to enable Green & Beyond

Consolidation of workloads with virtualized Linux onto Mainframe, RISC and large x86 systems enables higher utilization along with energy and cost savings– Energy and Virtualization Management software– Virtualization Hypervisors - VMWare, Xen, KVM,

PowerVM, and z/VM– Linux support for x86, RISC, Mainframe

Bank of New Zealand has consolidated from distributed servers to Linux on mainframes – reducing power consumption by 38% – IBM WebSphere Application Server, IBM

WebSphere ESB, IBM WebSphere Process Server, IBM WebSphere MQ, IBM z/VM, IBM z9 and z10 mainframes, Red Hat Enterprise Linux

Today, businesses understand the need to

drive greater efficiencies by taking action on energy, the

environment and sustainability.

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Linux and Open Source enable Cloud Computing

● Providing innovative solutions to the complexity (and cost) problem– IBM is a leader with Linux in cloud computing

• Established a dedicated cloud organization• 9 IBM Cloud Labs around the world• 9 private cloud implementations• 2 academic alliances

● IBM helps Linux users reduce cost by providing flexible utility computing● Pay-as-you-go utility computing enables users

to smooth IT expenditures over time● Replacing periodic capital expenditures with a

predictable billing cycle reduces uncertainty● Add or remove incremental capacity without

introducing sprawl or maintaining idle resources● IBM enables others to resell cloud services

● Consulting● Implementation● Cloud Delivery

● Private clouds can revolutionize IT budgets● Principles of utility computing – such as accurate

measurement and billing – can transform IT from a cost center into a cost recovery center

Physical Consolidation

Advanced Virtual

Resource Pools

ServiceManagement

Cloud



The World is Getting Smarter…

…and Linux is a catalyst

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