open table pdf
Post on 19-Oct-2014
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DESCRIPTION
Created by Stephen WoodruffTRANSCRIPT
OpenTable, Inc.Stephen Woodruff
Background
Online, real-time restaurant reservation service!
Get reservation from computer, tablet, or phone!
Over 25,000 restaurants in the U.S.!
Expanding to large international cities!
Served 490 million diners!
Free to end users!
90% market share
History
Founded in 1998 by Chuck Templeton!
550 employees!
3 series of funding!
Series A: $2M (1999)!
Series B: $10M (2000)!
Series C: $36M (2000)
Available on: iOS, Android, Windows Phone, BlackBerry
OpenTable App
Financials (NASDAQ: OPEN)
IPO in 2009!
Share price: $20!
Currently: $80!
Gross profit!
2010: $59 Million!
2011: $85 Million!
2012: $105 Million
Quarterly results released yesterday!
23% ↑ restaurants!
30% ↑ reservations!
↑ reservations per restaurant!
Recently acquired two companies!
Foodspotting ($10M)!
JustChalo ($11M)
What’s Hot?
Convenience of getting a reservation!
No phone call, just a couple taps on your phone
Secret Sauce
One of the first companies to connect consumers with restaurants on the internet!
Spotlight!
Groupon like daily deal service!
“Deals for meals”!
Typically, $50 worth of food and beverage for $25 !
DiningReward points!
100 points per reservation (sometimes 1,000 points)!
2,000 points = $20 OpenTable Dining Cheque
Competitors
PredictionWill still control market but competitors are growing!
Startup NoWait taking casual dining business!
Image?!
Users upset that their negative reviews don't get published!
Lots of restaurants have inflated rating!
Expensive for restaurant owners!
Setup fee + monthly subscription + cover fee + web access fee +contract + cancellation fee!
$1,295 hardware fee & average $635 a month!
SeatMe: $99 a month!
NoWait: Free - $199 a month