open the 2012 analytics survival guide

CORPORATE ANALYTICSA Survival Guide

1Web: cortexhive.com | Blog: ozanalytics.com | LinkedIn: bigthings | Twitter: @innovate61

1Sunday, 11 March 12

TOPICS•Introduction and Background

•Personal•News

•Information Management @ News•Range of activities•Organisation•Advice

•A Personal Information Management Strategy•Acquisition and organisation•Networking

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PERSONAL BACKGROUND•A 25 year veteran of analytics:

• First job was lugging paperwork at the ONA

•Education: • Economics @ ANU• Operations research and computer science @ Canberra University

•20 year journey around the world:• Living along the way in Norway, UK, USA, Turkey, Greece, The Netherlands,

China, France and Canada• Working for the likes of Storebrand, Citigroup, ABN AMRO, and National

Westminster Bank• Career switch at 32

•Education: • MBA @ EDHEC/Theseus Institute/MIT Sloan School.

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PERSONAL BACKGROUND

•Continued my journey around the world: •CEO starting a series of content companies in the media industry•My first internet venture was a business newsletter launched in 1994

called ‘The Web Word’.•My second venture was an international consultancy startup

‘commercialisation of the internet’• 3rd venture was a data visualisation service tracking M&A and

emerging technology adoption •Career switch at 42

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PERSONAL BACKGROUND

•Returning to Australia in 2003: • So my family could learn to speak English and experience Aussie life• Consulted for a time building models and data warehouse based

solutions • Head of Business Intelligence and Analytics at ING DIRECT Australia• At News since 2009.

•Other activities: • Director of the Business Intelligence Group – ‘the Business Intelligence

CORTEX’, an online community for Austral/Asian professionals in business intelligence, information management, data warehousing, performance management and analytics.

• I also blog about analytics in a quiet corner of the net called Oz Analytics.

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NEWS LIMITED•Australia’s largest media conglomerate:

•10,000 staff, of which 3,000 are journalists•spans newspaper and magazine publishing, Internet, Pay TV, National Rugby League, market research, DVD and film distribution, and film and television production.

•Print activities:•146 daily, Sunday, weekly and bi-weekly newspapers•60 magazines such as GQ, Vogue, Delicious, Masterchef, reaching 8.5 million Australians

•Broadcasting activities:•Foxtel, Fox Sports, Sky NZ

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NEWS LIMITED•Digital media activities:

•News.com.au, CareerOne.com.au, Carsguide.com.au, in2mobi.com.au, TrueLocal.com.au, Moshtix.com.au, Wego.com, Netus, Realestate.com.au, Propertyfinder.com, HomeSite.com.au, carsguide.com.au, GetPrice.com.au, as well as websites for most newspaper and magazine titles.

•News Lab, Learning Seat, PropertyLook, Primedia.

•Other activities:•Fox Studios•AAP•Brisbane Broncos•Melbourne Storm

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NEWS CORPORATION•Key Numbers:

•40,000 staff•$60B in assets, $34B revenue•The world's second-largest1 media conglomerate

•Activities:• Fox News, Twentieth Century Fox, 20th Century Fox Television, Blue Sky

Studios, Shine Group, New Regency, Rotana, Fox Sports Grill, Fox Studios• Dow Jones & Company, Wall Street Journal, Barron's, Far Eastern Economic

Review, Factiva, Dow Indexes• BSkyB, Sky, STAR TV, Hathway Cable & Datacom, LAPTV, National Geographic

Channels• The Sun, the Times, New York Post, The Daily• Foxsports.com, Hulu, Flektor, IGN Entertainment, Giga.de, Slingshot Labs,

Strategic Data Corp, Scout.com, WhatIfSports.com, Indya.com• HarperCollins, Zondervan• Ad Systems, SmartSource, News Outdoor Group• STATS, Inc., Jamba!, NDS Group

1 The Walt Disney Company is #1

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WHY INFORMATION MANAGEMENT?

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IM @ NEWS•You have to wait to make/change a report

•There are more than 100 requests pending

•Multiple numbers for the same thing

•The same words mean different things

•You can't get an instant understanding

•The commentary is larger than the report

•The report is handcrafted

•It takes longer than 5 minutes to view

•You can't access the report

•You manually validate key numbers

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•“Between now and 2020, the amount of digital information created and replicated in the world will grow to an almost inconceivable 35 trillion gigabytes as all major forms of media”IDC iView, "The Digital Universe Decade – Are You Ready?" May 2010

•“Global mobile data traffic will increase 26-fold between 2010 and 2015 ... Mobile network connection speeds will increase 10-fold by 2015 ... Two-thirds of the world’s mobile data traffic will be video by 2015.”Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2010–2015, February 2011

•Chinese-language content will dominate the internet by 2014Gartner 2009 12


University of Southern California study, February 2011 13


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WHAT I DO

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IM @ NEWS•National Information

Manager• Business owner of our

information assets• Strategic information planning• Data governance

• Policies• Processes• Procedures

• Data management• Enterprise analytic insights• Collaboration• Analyst accreditation

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Copyright The New Yorker

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IM ACTIVITIES

•Experimentation•Data mining•Prototyping•Outsourcing (IaaS)

•Developing enterprise views• Data profiling• Setting standards in analytic methods,

terms and measures• Enterprise taxonomy, hierarchies and (federated) SSOT

•Social intelligence• Internal: CoP’s using SharePoint 2010 and Jive• External: social media

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BAU ANALYTIC ACTIVITIES•Place DQ and analysis champions in IT and businesses.•Run CoP’s of domain experts across the enterprise•Govern data owners of reported data items and measures:

• All business data and their definitions (including reference data)

• Enterprise performance measures andtheir calculation basis

• Solutions (business processes and IT)

•Monthly CoP meetings to solve IM issues

•Each CoP member then leads their own local CoP

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HOW WE ARE ORGANISED

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IM ORGANISATIONCEO

& exec team

DataCommunities

AnalyticCommunities

Centreof Excellence

•Access•Monitor and Analyse•Discover and Explore•Quality•Classify Data•Metadata Management•Data Profiling

• IM Strategy•National view•Tool Evaluation and Selection•Content Management•Collaboration and Change•Training and Accreditation

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IM ORGANISATION

CIO

EnterpriseArchitects

ApplicationDevelopment

Infrastructure

• Information Architecture• Application Interfaces• Data Warehouse Design

• Governance

• IM Application Development• Data Profiling• Project Management

• Database Administration• Operations Management

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3 MODELS I FIND USEFUL

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TO SURVIVE AND SUCCEED ...

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Cop

yrig

ht T

he E

cono

mist

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MY TIME•xxx

•xxx•xxx

•xxx•xxx

•xxx•xxx

“He’s charged with expressing contempt for analytics.”Copyright The New Yorker

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PROFESSIONAL SURVIVAL

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INFORMATION ACQUISITION•Paid Market Research

•Gartner, Forrester, Nielsen, Factiva•Dedicated web searches

•Devonagent pro•Search set support, visual and text dynamic summaries•Integrated web browser and broad support of formats•Average of 900 items added per week

•RSS subscriptions•Devonthink pro office

•CORTEX Community•58,000 objects linked in the forums.

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RSS FEEDS INTO BOK• A Matter Of Degree• Accenture Information Management

Podcast Series• Accenture Technology Labs Blog• Advance RSS Feed• AGIMO Blog• Analysis Intelligence• Analyst First• analytics.typepad.com• Avinash Kaushik (@avinash) on Twitter• Best Analytics• Beyond Search• Big Think• BizIntelligence.TV• Blog• Blue Chips Technology• Brian Solis• BuzzData | Blog• BuzzMachine• Byte Mining• Cato Unbound• CITO Research• CleverWorkarounds• Closing the Intelligence Gap• Collaboration• Customer Analytics• Data Driven: Data Analytics, Dashboard

Design• Data Liberation• Data Wrangling• Datablog | guardian.co.uk• dataists• Dataspora• Deloitte Insights Podcast• Digital Landfill• Digits » Privacy• DITA XML.org - Online community for

the Darwin Information Typing Architecture OASIS Standard

• eaves.ca• Enterprise Information Management• Executive Insight

• Fern Halper's data makes the world go 'round

• Figshare blog feed• Financial Times - The Connected Business• First Monday• FT Connected Business• FT Digital Business with Peter Whitehead• FT Tech Hub• FT.com - Interactive• FT.com - Media• FT.com - Technology• GigaOM » Mathew Ingram Archives• HBR.org• High Performance Business Podcast

Series• High Scalability• hilarymason.com• Incisive.nu• Information Arbitrage• Information Architect• Information Management• Information Management - Blogs• Information Management - Current Issue• Information Week: analytics blog• Infovegan.com Healthy Information Diets• InfoWar• Inside Info Blog• Intellectual Capital Punishment• International Institute for Analytics• Journal of Information Technology - AOP• JT on EDM• Juice Analytics• kiwitobes.com• KM Site• Knowledge@Wharton -- Strategic

Management• KnowledgeBoard - Communities of

Practice (CoPs)• KnowledgeBoard - Human Side of

Knowledge Management• KnowledgeBoard - Knowledgeboard• Latest Articles on Business of IT

• Latest White Papers in Business Intelligence - Data Warehousing

• Left of the Date Line• management blog• McKinsey Quarterly• McKinsey Quarterly• Media & Entertainment Podcast Series:

Digital Transformation in Challenging Times

• Media and Entertainment• Media Lab• MIT Sloan Management Review• Monash Research Integrated Feed• Nerds on Wall Street• No Free Hunch• OASIS• OASIS Staff Blogs -• OkTrends• Open• Open Knowledge Foundation Blog• OpenCalais - Official Blog• OpenCalais - What's New• Oz Analytics• Peter Norvig• PeteSearch• Predicate, LLC• Predicate, LLC » Notes on Content• Predictive Signals• Project Barcelona Team Blog• PsyBlog• Quantified Self• Quantnet• ReadWriteWeb• Real Analytics• Real BI for Real Users• Records and Information Management

Professionals Australasia» news• Revolutions• SAS White Papers• Scatter/Gather• semanticweb.com• SmartData Collective

• Statistical Modeling, Causal Inference, and Social Science

• Steven Poole• strategy+business - All Updates• TDWI News and Articles• TDWI White Paper Library• Tech Europe• Technology Review RSS Feeds• Technology Spectator• Technology: Technology blog |

guardian.co.uk• The Billion Prices Project @ MIT• The Business Forecasting Deal• The Content Economy• The Corner Office• The Numbers Guy• The Practitioner's Guide to Data Quality

Improvement• The Text Frontier• The WiseWindow Blog• Thomas Otter• Tim O'Reilly on O'Reilly Radar• Value Alley• Ventana Research - Alan Kay – Research

Management feed• Ventana Research - David Menninger –

Research Director feed• Ventana Research - Mark Smith – CEO

& Chief Research Officer feed• Ventana Research - Richard Snow –

Research Director feed• Ventana Research - Robert Kugel – SVP

Research feed• Venture Capital Dispatch• Visual Loop• XLMPP - eBay blog• Zero Intelligence Agents

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BOK• 12+ databases:

•Devonthink pro office•100GB•200,000 objects•15 years knowledge• Automated meta-tagging,

classification and OSX integration

• Research tool•Acquisitions mentioned plus:

•Email archives•Document repositories

• Obscene amount of backup• A persistent concern about the

indexes and databases• Retention of all original

sources.

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DEVONAGENT PRO

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DEVONTHINK PRO OFFICE

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BOK• Helping out:

•Tagger - metatagging app•SiteSucker•Deep - visual search app•Devonthink to go - ipad app

•What I want for christmas:•OpenCalais - online semantic analysis service.

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DEEP

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NETWORKING49


NETWORKING

Twitter Analytics Community

CORTEX forums

CORTEX LinkedIn Group

Profile

Oz Analytics blog

new blog entry

News Corp Community

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12 million

100 million

30,000

600 million

3,000

9,000

300

35,000


SOME FINAL TIPS ...

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Copyright The New Yorker52



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Web: tbig.com.au | Blog: analytics.typepad.com | LinkedIn: bigthings | Twitter: innovate61 55


END OF PRESENTATION

56Web: cortexhive.com | Blog: ozanalytics.com | LinkedIn: bigthings | Twitter: @innovate61

Mail: [email protected] | Tel: +61 413 666 724


open the 2012 analytics survival guide

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